Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.
Snapchat parent company Snap credits its popular augmented reality experiences and its flourishing Lens Studio creator community to its user growth throughout the year.
As a frequent collaborator with Qualcomm, it would be kind of weird if Nreal didn't have something new to unveil at this week's Snapdragon Summit.
After entering into settlement talks with Epic Games over the gaming giant's trademark challenge, Nreal is now ready to open up the floodgates to potential early adopters in the augmented reality space.
The week in AR business news started out with a bang with two bombshell reports that cast a shadow on the AR industry as a whole.
Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.
After talking up the Magicverse for the past year and adding new capabilities to Lumin OS to accommodate it, Magic Leap appears to be inching ever closer to actually launching its cross-platform flavor of the AR cloud while introducing a new tool for its development community.
Not that long ago, touchscreen-friendly gloves were an outlier accessory, something you had to track down at a specialty brick-and-mortar store or solely online. But as the smartphone has become an integral part of our lives, so, too, has the need for fashion accessories that cater to our desire to be always connected. So now, touchscreen gloves are everywhere.
Homemade Halloween costumes that exhibit the maker's creativity are always better than off-the-shelf versions. It turns out that the same is true with virtual costumers.
Businesses that have adopted enterprise-grade wearables for their workforces now have a new option among the multitude of AR productivity apps that can help their team members communicate in AR.
Less than a month after launching its augmented reality Swim Goggles, wearables startup Form is preparing to add a major new feature for aquatic athletes.
While all eyes might be on the next beta release for iOS 13, Apple is still pumping out updates for iOS 12. The company released iOS 12.4.1, the first update since iOS 12.4, on Aug. 26. The latest update includes a patch for the jailbreak vulnerability recently discovered in 12.4. One month later, on Sept. 26, iOS 12.4.2 came out for older iPhone models.
Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell.
Ever since Skynet took over the world in the Terminator film franchise, a large segment of the world's population has feared artificial intelligence.
After teasing what smartglasses powered by Snapchat might look like with two product cycles of camera glasses, Snap has now added augmented reality capabilities to its third take on Spectacles.
Now that we've had our hands on the Magic Leap One for almost a year and early adopter developers have had the opportunity to publish apps for the AR headset, it's time to see how it stands up against the rigors of a day at the office. We did just that, and we wrote about it!
For developers and makers getting started with augmented reality, Intel is lowering the barrier to entry for its RealSense line of sensors.
Historically, patents have never been a rock-solid source for uncovering the future of a company's product pipeline. However, sometimes, the images you find in the patent application search archives are so convincing you have to pay attention.
Apple's upcoming iOS 12.4 isn't the company's most exciting release on its surface, given iOS 13's impending fall unveiling. However, anyone interested in Apple's in-the-works credit card, Apple Card, will need iOS 12.4 on their iPhone to use the card, and that day seems to be getting closer. The sixth beta for iOS 12.4 was just released today, July 9, for both developers and public software testers.
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. On the other hand, enterprise AR is utilitarian, but it gets the job done and, in the long run, pays for itself.
Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement.
The ability to shift between virtual reality and augmented reality seamlessly on one device is a dream of many AR fanatics, but the execution is usually fairly buggy or underwhelming.
It took a while, but one of the most anticipated Magic Leap One accessories is finally here. Magic Leap has quietly added the official Magic Leap One carrying case, which we previewed last year, to its website.
It looks like Microsoft will finally make good on its promise to bring Minecraft to augmented reality, as foreshadowed via a HoloLens demo in 2015.
Months ago, we showed you some of the powers of Spatial, the HoloLens app that allows groups of workers to collaborate in augmented reality using 3D avatars.
The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.
Location services provider Mapbox is expanding the reach of its augmented reality development capabilities to include apps for automobiles as well as smartphone navigation.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
To build hype for the HoloLens 2 among developers, Microsoft is borrowing a page out of Magic Leap's playbook.
Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original.
Mobile augmented reality company Snapchat now has a special option for romantic message exchanging this Valentine's Day, a day which, incidentally, happens to be the first one in 116 years where Sweethearts, the original heart-shaped candy, will be unavailable for purchase.
Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home.
In the current state of the augmented reality space, Leap Motion is the only well known name in DIY AR headset kits with its Project North Star design, which gives makers the blueprints to build their own headsets.
Just over two months ago, smartglasses startup North opened the doors at its two brick-and-mortar retail locations in Toronto and New York and began accepting orders for Focals. On Thursday, the company announced that those initial customers can get ready to pick up their wearables, as the first shipments have now arrived in stores.
We are in the midst of a mini-boom for communications tools designed for augmented reality headsets, with the introduction of Avatar Chat and Mimesys for Magic Leap One and Spatial for the HoloLens within the last few months.
The year 2018 was a rough one for Snap, the company behind the Snapchat app and the Spectacles wearable camera device. From executive departures to reports of slowed user growth, the company that once spurned Facebook's multibillion-dollar advances is now facing a moment of truth as it stares down its uncertain future.
After joining Google and Huawei in underwriting the UW Reality Lab at the University of Washington in January, it appears Facebook is already seeing a return on its donation.
In 2018, augmented reality went from the vague promise of interesting things in the near future to tangible developments in software and hardware, proving that immersive computing is indeed the future.
