Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.
The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform.
Among the many partnerships mentioned early on in the life of the Magic Leap One, by far one of the most talked about has been the comic book app from Madefire.
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.
In 2018, augmented reality went from the vague promise of interesting things in the near future to tangible developments in software and hardware, proving that immersive computing is indeed the future.
Magic Leap continues to launch new AR apps on its fledging app store before the door closes on 2018, and this time the app is a sequel from a veteran VR developer and early Magic Leap development partner.
Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.
Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to market in 2019.
The team at Magic Leap just got a millennial-style boost with the announcement that financial news network Cheddar is coming to the Magic Leap One.
The app that Lego demoed at this year's iPhone launch event is now available in the App Store, and it showcases several new capabilities available in ARKit 2.0.
Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter.
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019.
On Thursday, Mojo Vision, a startup comprised of former engineers from Apple, Amazon, Google, and other Silicon Valley mainstays, emerged from stealth backed by $50 million in funding for a hands-free augmented reality platform that runs without smartphones, tablets, or other devices.
On Wednesday, in addition to uploading another batch of videos from its L.E.A.P. conference to its YouTube channel, Magic Leap also launched a new video series for developers called Spacebar.
Who doesn't love a refresh? Samsung's upcoming One UI makes it easier to use your device with one hand and adds a fresh coat of paint to the formally "Samsung Experience" skin. While you're probably looking forward to installing One UI on your phone, not all Galaxies are equal — your device could be one of the first to receive the update, or it could never see One UI at all.
Ingress, the godfather of location based-AR games developed by Pokémon GO creator Niantic Labs, is getting a new lease on life via Ingress Prime, a reboot of the game built on the Niantic Real World Platform.
Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.
The game wizards at Insomniac take pride in diving deep when it comes to world-building, and the same is true for the studio's latest title for Magic Leap One called Seedling.
Though not as popular as Super Mario or Zelda, Konami's Contra nevertheless remains as one of the greatest titles that helped put Nintendo on the map. This retro shooter is set to make a comeback, and has been soft-launched in select Asian countries ahead of a worldwide release. Of course, you can try the game yourself right now, thanks to a nifty workaround.
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies become lightweight and powerful enough to be contained in a pair of sunglasses.
Massive multiplayer shooters like Fortnite have become all the rage, as mobile gamers duke it out in long, protracted battles that can often be as excruciating as they are thrilling. If you're yearning for a more fast-paced shooter on iOS, Nitro Games has you covered, and has soft-launched Heroes of Warland for further tweaking. Of course, you can try the game yourself right now with a tiny hack.
While they don't do augmented reality just yet, the latest styles of Snapchat's Spectacles 2 camera glasses serve as a peek into the future of how mainstream AR wearables may look.
Any little bit of new light shed on Apple's rumored augmented reality plans is irresistible, and the latest comes from a fairly powerful source — a former Apple engineer who worked on the iPhone.
If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through which they, too, can join the "Magicverse."
Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality.
OnePlus pulled out almost all the stops with their latest flagship, but there are a few areas where the phone falls just short of perfect. The single bottom-firing speaker leaves a lot to be desired, for instance, but thanks to the awesome development community for the OnePlus 6, you can already give your phone true stereo speakers with a software mod.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
On Tuesday, at the Unite Berlin developers conference, Unity unveiled new tools designed specifically for augmented reality that could literally raise the technology to the next level.
The Power Rangers universe is massive, spanning numerous shows and movies that feature different heroes — from the original dinosaur-themed Mighty Morphin Power Rangers, to Power Rangers Samurai, and so on. To tie it all in, Nexon has soft launched Power Rangers: All Stars in select countries ahead of a worldwide release. But you can try the game out right now thanks to a simple hack.
Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.
Escape rooms, those real world puzzle games that challenge teams to solve a mystery and gain their freedom from a locked room, are all the rage right now. But augmented reality games such as The Lockdown could make them obsolete.
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it.
According to Google at their 2018 I/O conference, Google Assistant is now available on over 500 million devices. Now that the assistant is available on iPhones as well, Google has to give iOS users a reason to switch to its assistant over the built-in Siri. Today, Google has eight more reasons for users to do so.
