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News: Zynga Debuts Pagini Hypercar in Augmented Reality via CSR 2 Mobile Game

Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.

How To: 10 Must-Play Free Action Games for iPhone & Android

We've already shown you our favorite new action games that have come out this year, but now it's time to share our all-time top ten list. These games are available for both Android and iPhone, they don't have intrusive ads or freemium schemes, and most importantly, they're all completely free to play.

Market Reality: Apple Cultivates Chinese AR Devs, Minecraft Earth Beta Arrives, & a Brief History of AR in Marvel Movies

This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobile AR development.

News: Apple Opens App Accelerator in China, Move Could Sway AR Developers Focused on Android Smartglasses

With the latest version of ARKit and a new set augmented reality development tools set to arrive this Fall with iOS 13, Apple has taken an unprecedented step in recruiting Chinese developers to fill the App Store with mobile AR apps now, likely with an eye to the future.

Market Reality: Insiders on Apple's Smartglasses Plans, NASA Bets on HoloLens, RealWear Banks $80 Million in Funding

The future of smartglasses for consumers seems ever dependent on Apple's entry into the market. Coincidentally, the exit of Apple's long-time design chief Jony Ive has shed some light on that eventual entrance.

Hands-On: Hands-On with the Looking Glass Pro, An Easy Alternative to AR for Interacting With Virtual Content

Here at Next Reality, our typical approach to all things augmented reality involves vision combined with remote control, either via a handheld device, gaze control, or hand/finger tracking.

News: Snapchat Turns Wrigley Field into the Upside Down for 'Stranger Things' Promotion

With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.

How To: Complete the Registry of Foundables & Obtain Treasures in Harry Potter: Wizards Unite

From the first moments of booting up Harry Potter: Wizards Unite to the hours of walking you're bound to experience, one thing is clear — encountering Foundables and defeating their Confoundables is a significant plot point of the AR game. While you receive rewards each time you retrieve a Foundable, the real treasure comes from completing parts of the Registry, called "Families."

Market Reality: Magic Leap Sues Nreal, Airbus Sells HoloLens Apps, & Harry Potter Takes on AR Gaming

The enterprise sector is where the money is for augmented reality at the moment, and remote assistance apps are the go-to app for many enterprise customers. We took a look at the leading apps and platforms from this category, from the top contenders to the underdogs with unique features.

News: Wacom Video Shows Off More of Magic Leap's Upcoming Design & Drawing Software Spacebridge

The collaboration between Magic Leap and Wacom, which was first announced during last year's L.E.A.P. conference is progressing rapidly.

News: Vuzix Blade Teams with Facial Recognition Company to Provide Law Enforcement Solution

Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement.

News: Siemens Adds Augmented Reality Visualization to Its 3D Industrial Design Software

It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.

Hands-On: The Varjo XR-1 Developer Edition has Seamless AR to VR Imaging & Low-Latency

The ability to shift between virtual reality and augmented reality seamlessly on one device is a dream of many AR fanatics, but the execution is usually fairly buggy or underwhelming.

News: North Hits the Road Again with New Focals Smartglasses Pop-Up Stores Across North America

After testing the waters with a few pop-up stores along the West Coast earlier this year, North is bringing its smartglasses to more cities across the US and Canada.

News: UK-Based Ultrahaptics Acquires Leap Motion for $30 Million

The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.

News: Mojo Vision Debuts Microscopic Display for Augmented Reality Wearables

After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform.

News: Scope AR Adds Session Recording to Its Enterprise Augmented Reality Platform

With a fresh infusion of $9.7 Million in funding on its ledger, enterprise augmented reality company Scope AR has now expanded the functionality of its WorkLink platform.

News: Amazon Will Pay You to Help Develop Its Augmented Reality System, No Skills Required

Many of us know that you can make a few bucks from Amazon by helping the company sell its wide array of products, but now there's a very different way to make a buck with the company, and it involves 3D technology.

Market Reality: Google Adds AR to Search, AWE Turns 10, & Nike Makes AR Part of Its Sales Strategy

As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.

Market Reality: Facebook Seeks AR Talent, Snapchat Diversifies Its AR Content, & Magic Leap Scores More Telecom Funding

As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.

Market Reality: Future of AR Series: 5G, AR Cloud, Blockchain, & Apple Glasses, Plus Marvel & HBO Franchise Hits Go AR

Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.

News: USA Today Enhances Notre Dame Fire Coverage with Augmented Reality Experience

On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris.

News: Google Glass Engineer's Patent Application Points to Potential Google AR Headset

If you thought Google was sitting on the sidelines of the growing race toward mainstreaming augmented reality, think again.

News: SK Telecom Rolls Out Magic Leap In-Stores in South Korea, Announces Harry Potter & League of Legends AR Partnerships

The partnership between Magic Leap and leading South Korean wireless carrier SK Telecom took on an added importance earlier this week as the company unveiled the world's first nationwide 5G network.

News: Magic Leap Adds More AT&T Retail Stores, Reveals Game of Thrones Fan Swag

The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.

News: Posemoji App Lets You Use Your Body to Create Augmented Reality Emoji & Designs

The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products.

Opinion: Apple's New Credit Card Is an Essential Piece of Its Impending AR Smartglasses Rollout. Here's Why

On Monday, Apple unveiled its Apple Card, the company's boldest move yet toward becoming a truly mainstream mobile payments company. And the product has vast implications for our augmented reality future, some of which may not be immediately obvious to many.