Between acquisitions, hirings, patent applications, and insider reports, all signs point to Apple building a smartglasses product that could ship as soon as 2020, but the company has not officially confirmed such plans.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
Noted analyst Gene Munster is predicting that Apple's initial entry into the augmented reality wearables category will be a year later than previous reports have estimated.
China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others within a smaller form factor and at a fraction of the price. But there's a catch.
Apple is speeding things up in the iOS 11.4 development. The company released to developers the fifth beta for iOS 11.4 on Monday, May 15. Public beta testers got the update just hours later. The update comes just one week after the release of the fourth 11.4 beta, which introduced minor bug fixes and security patches to iPhone running the software. This beta version doesn't seem any different.
On Monday, at its annual Build developer conference, Microsoft revealed two new apps for the HoloLens apps.
There was a huge Marvel movie that opened a week ago, and a popular TV show just finished its second episode of the current season. Both of these facts translate to more cool Snapchat lenses to try out on your iPhone or Android phone, thanks to Snapchat's Lens Studio — where anyone can make a sweet lens.
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
| Update: ZTE's issues with the US government have finally been resolved. Check out the details below.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq.
Samsung and Apple are the two titans of the mobile phone industry. After Apple deployed the iPhone X in November, Samsung had three months to brood until Mobile World Congress, where they unveiled the Galaxy S9. Now that both phones are out, it's time to put them head-to-head.
With the Galaxy S9 finally making its debut, flagship season is officially underway. But even though Samsung's latest offerings are the newest phones out there, they already face some stiff competition — namely, the LG V30.
|UPDATE: The event is now over and we've learned all there is to know about the new Galaxy S9 and S9+. But if you're still interested in watching Samsung's presentation, we've left the replay video embedded below.
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
In January, ZTE announced they would be conducting an Oreo beta program for Axon 7 users to test Android 8.0 before the masses. Since then, no additional information was released — until today, when ZTE finally opened up the Oreo beta to US customers.
During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
Snapchat is one of the best ways for people to communicate with pictures, but it has a ton of other features baked into it. From the Memories feature to My Story, there are many ways to save save and share snaps among friends. Sometimes though, you want to add a little more pizzaz to your snaps. Luckily, Snapchat gives users a myriad of ways to interact with snaps before they're sent.
While self-driving cars appear to be as inevitable as augmented reality headsets, the auto industry and its technology partners likely have years of testing to complete and regulatory loopholes to jump through before self-driving cars hit most highways.
While the public now knows much more about the Magic Leap One: Creator Edition today than it did yesterday, there's still a quite a bit that's unknown. One of the most significant questions — with any mixed reality product — is the field of view. How much of what we see through these glasses will contain the computer's virtual creations?
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city.
Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.
Huawei has been on a roll recently. They just became the second largest smartphone manufacturer in September, passing Apple and trailing only Samsung. Shortly after, they announced their new Kirin 970 flagship SoC to rival the Snapdragon 835, then followed that up by announcing the Mate 10 and 10 Pro. Well apparently, Huawei isn't done with announcements just yet.
Augmented reality headsets with larger eye boxes than any device currently available could make their way to market by the end of next year if current timelines hold true.
Have you ever been listening to the radio and a song comes on that you can't identify? But you're driving, so you can't open your phone and use your favorite app to find the song's name. Well, with a feature called "Now Playing" on Pixel phones, Google has solved this problem.
The highly anticipated iPhone X is finally up for preorder, and it's been almost as exciting as we expected. With the dual cameras, bezel-less display, and high-tech facial recognition, there's almost nothing on the iPhone X that won't be liked. But around the same time as the iPhone X's announcement, another phone was revealed, and almost everyone seems to have forgotten about it. We didn't.
When Apple announced the iPhone X, 8, and 8 Plus, they had a laundry list of new features to talk about. They discussed the improved camera, the new screen, wireless charging, and many other things, but they curiously failed to mention that they just matched one of biggest features Android has touted over Apple for years — fast charging.
Now that the cutting-edge iPhone X is up for preorder, everyone is excited to see how the new device will compare to offerings from Apple's competitors. Namely the Galaxy Note 8, which is a beast of a phone in its own right.
It has been an interesting few days in developer news. The Microsoft blog has been busy with information relative to the augmented reality space. Meta 2 has also announced an interesting development this week. Here is a collection of various tidbits that have been collecting up.
While Meta Company has agreed to a settlement in its lawsuit against a former employee and his company, they find the tables have now turned on them in the form of patent infringement allegations from another entity.
When you think of AR experiences, you typically think of something that either involves a headset or a handset. Augmented reality without either of those things has seemed impossible in the past. But if anyone is going to try to find a way to have an augmented reality experience without electronics, it's Disney.
Mira Reality unveiled the Mira Prism yesterday and people immediately got excited about it. The Mira Prism uses no electronics besides your iPhone and it works pretty simply. You have a semi-transparent screen in front of your face. Once you open the Mira app on your phone, you just slide it into the Prism and your screen will be reflected across your vision. The Prism seems to be fairly similar to the HoloLens and Google Glass.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
The automotive industry is traditionally very conservative, so when a carmaker says it will launch a particular model or feature by a certain date, it means a lot.
There is an Indian story called the Legend of Paal Paysam, and while it doesn't seem like it at first, it has a lot to say about what motivated Paul Travers in the augmented reality space.
The reveal of Apple's new ARKit extensions for iPhones and iPads, while not much of a shock, did bring with it one big surprise. By finding a solution to surface detection without the use of additional external sensors, Apple just took a big step over many — though not all — solutions and platforms currently available for mobile AR.
Winter is coming for Amazon. It looks like the company is having another go at the smartphone world with its release of new smartphones branded as "Ice".
Google Assistant will be getting an AI makeover with the addition of Google Lens. This new feature is basically a set of vision-based computing capabilities within the Assistant.
