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News: Google's New Poly 3D Object Search Engine Looks to Become Go-to Resource for AR Apps

Google just unveiled it's biggest search product in recent memory, except this time the search giant is looking to take over the world of virtual objects.

News: Microsoft Invites Rest of Europe to HoloLens Party with Expanded Availability in 29 Markets

Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets.

News: Facebook, Instagram & Snapchat Pass Out Halloween-Themed AR Filters Like Soooo Much Candy

If social media apps were houses in a neighborhood and augmented reality photo effects were candy, then Facebook went to Costco and brought home a full pallet of treats.

News: Galaxy S8 Oreo Beta Update Coming to US in November

With all of the Pixel 2 excitement the past few weeks, many Samsung fans are feeling left out on that new software hotness. If you're anxiously awaiting the Android Oreo update on your Galaxy S8 or S8+, that wait may come to an end this week. Users over on Reddit decompiled the APK for the Samsung+ app to reveal multiple mentions of the upcoming Oreo Beta Program for the Galaxy S8 and S8+.

News: Snapchat's 'Stranger Things 2' World Lens Transports You to an Alternate Reality

It's finally that time. Stranger Things 2 dropped today, just days before Halloween. And to get you in the mood, Snapchat has quietly launched a spooky new filter that lets you immerse yourself in the world depicted in the hit Netflix series.

News: Google & LG Have OLED Issues? Samsung Wants You to Know They Don't

It's not rare to see an advertisement in tech directly call out the competition. Whether it's the famous Mac vs. PC ads from back in the day or the Pixel burning the iPhone 7's lack of a headphone jack, rivalries in these commercials are certainly commonplace. Samsung's new ad campaign takes a more subtle approach to this "throwdown" advertising, but the message is still clear — Samsung wants you to know its AMOLED displays are better than Google's and LG's POLED.

News: Occipital Acquires Paracosm in a Bid to Transform Even the Largest Structures into Virtual 3D Objects

As interest in augmented and virtual reality continues to grow, so does the need to bring objects from the real world into virtual space. With that, there's also now an increased need for solutions that bypass the time-consuming process of producing handmade 3D models.

News: Microsoft's New Mixed Reality Capture Studios Aim to Train Next Generation of AR, VR Artists

Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London.

Apple AR: MakeSpace's iPhone App Takes the Soul-Crushing Boredom Out of Storage Planning

In many ways, the latest version of the MakeSpace iPhone app, now updated with ARKit, makes it the bizarro world IKEA Place; instead of measuring your living space for new furniture, it measures your furniture so you can move it into storage.

News: Target Focuses on Mobile Web Rather Than App for AR Shopping Tool

While some companies like IKEA and Lowe's zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website.

News: The Macallan Showcases Art of Making Scotch Through HoloLens Gallery & ARKit App

For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.

Apple AR: With New NBA App, H-O-R-S-E Becomes A-R-K-I-T

Just in time for a new season of professional basketball, the National Basketball Association (NBA) has released a new app for iPhones and iPads built on ARKit that turns your driveway into a basketball court.

Market Reality: Perfect Corp. & EchoPixel Close Series A Rounds on Interactive Apps

Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.

News: Now Noobs Can Create AR Apps for Ubimax's Enterprise Platform

Augmented reality software provider Ubimax unveiled their graphical authoring and publishing tool for their Frontline enterprise platform to attendees at Augmented World Expo Europe today.

News: RE'FLEKT Launches Remote Video Support for AR Platform Along with ARKit & ARCore Demo Apps

At the Augmented World Expo Europe press conference in Munich today, RE'FLEKT will unveil the addition of remote video calling to their RE'FLEKT One enterprise augmented reality platform, in addition to ARKit and ARCore apps that demonstrate the platform's capabilities.

News: Windows Mixed Reality Arrives with Fall Creators Update & Headsets

Today, anyone with a compatible PC can download the Windows 10 Fall Creators Update and experience Windows Mixed Reality.

News: Mind Map AR Moving from Tango to ARCore

When Google announced its ARCore augmented reality toolkit for Android as its answer to Apple's ARKit for iPhones and iPads, the question from many observers was, "What about Tango?"

Dev Report: Vuforia 7's New Features Keep It Ahead in an ARKit, ARCore World

The advent of ARKit and ARCore has strengthened the demand for development tools to build augmented reality experiences for compatible iPhones, iPads, and Android devices.

News: You're About to See More AR Ads in Your Mobile Browser, Thanks to Vertebrae

Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.

News: Updates to Upskill's Skylight Productivity Platform Make Building AR Apps Easy

Augmented reality software maker Upskill has released the latest version of their Skylight platform, adding a number of new tools to ease implementation and improve functionality for enterprises, including a new application builder.

News: DAQRI Focused on Growth as It Promotes Former Qualcomm Exec to CEO

Augmented reality headset maker DAQRI today named chief product officer Roy Ashok as the company's new chief executive officer to accelerate the company's growth.

How To: Catch a Ride with Lyft or Uber Straight from Apple Maps in iOS 11

There's no denying the impact ride sharing apps like Uber and Lyft have made on our lives. With fares that undercut traditional yellow cabs, combined with the fact that your ride is just a tap away, these services have become the primary mode of transportation for many folks in urban areas. Thanks to iOS 11, booking an Uber or Lyft has just become a lot more convenient.

News: Avegant Light Field Technology Now Available to AR Display Makers via Development Kits

Avegant Corporation has begun shipping display development kits based on its light field technology that other companies can use in their augmented and mixed reality devices.

Apple AR: PuzzlAR Dazzles with Interface & Gameplay Designed for AR

Last week, I tried out StackAR, a puzzle app updated to support ARKit where the AR features felt mostly unnecessary.

News: Microsoft & Ford Demonstrate AR's Potential for Innovation in Enterprises

ARKit and ARCore generate excitement among various segments of the tech industry for spurring adoption of augmented reality with consumers via mobile devices.

Apple AR: There's Really No Point to Playing StackAR in AR

When explaining augmented reality to the uninitiated, Pokémon Go is often cited as an example. For all its popularity, though, many players would recommend disabling the AR capabilities in catching Pokémon.

Apple AR: Army of Robots Enlists ARKit for First-Person Shooter

The promise of augmented reality when it comes to gaming is the conversion of the player's real-world environment into a virtual playground.

Apple AR: Lowe's Builds Pair of AR Apps with ARKit

Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.

Dev Report: Machine Learning Agents Come to Unity

As we have seen previously with the likes of SethBling's Mar I/O videos and other examples, video games seem to be a great source for training AI neural networks. Augmented reality and machine learning are part of a collection of technologies that seem to be growing toward a point of maturity, and that will likely cause them to be intertwined for the foreseeable future. As developers, machine learning will definitely change the way we create software in the coming future. Instead of going lin...

Apple AR: Star Wars & LucasArts Veterans Create Life-Sized HoloChess Game with ARKit

Until Star Wars Jedi Challenges arrives in November, a forthcoming ARKit revision of HoloGrid: Monster Battle from Tippett Studios and Happy Giant, might be the closest most Star Wars fans can get to playing the HoloChess game from the movie.

How To: Missing the 3D Touch Multitasking Gesture in iOS 11? Try This

Now that iOS 11 is officially rolling out to millions of iPhones, many users are upset with the fact that Apple has removed the 3D Touch multitasking gesture that we enjoyed in older iOS versions. Though not as fluid as this gesture, there is still a hidden way to quickly get into the app switcher without having to double-click the home button.

Apple AR: Occipital's ARKit App Offers Room Scanning on Par with Tango for iPhones

In off-record discussions with AR experts, the consensus on ARKit is that it takes a software approach to the depth-sensors available on Tango devices. As a result, the toolkit has shortcomings, such as detecting walls and vertical surfaces.

Apple AR: Cambria & Markilux Match IKEA with ARKit Apps for Home Makeovers

IKEA won't be alone among ARKit apps for visualizing home décor and improvements when iOS 11 arrives next week.

Apple AR: IKEA Takes the Wraps Off of Its ARKit App

When Apple introduced ARKit earlier this year, they trotted out IKEA as one of the companies it was working with to build an augmented reality app that lets customers see furniture as it would appear in their home.

Apple AR: ARKit Bestows iOS Apps Thyng & Holo with Ability to Stick Digital Things Anywhere

One of the byproducts of the success of Pokémon Go was the viral images that made the rounds on social media of people putting Pikachus, Charmanders, and their brethren in compromising positions. Snapchat has a similar claim to fame, most recently with the inexplicable popularity of the dancing hotdog.