Amid the coronavirus chaos, two companies at the forefront of augmented reality technology took starkly different approaches to their upcoming developers conferences, as Facebook has canceled its annual F8 conference and Magic Leap plans to invite a limited number of attendees to its Florida headquarters for LEAP Developer Days.
In the late nineteenth century, the advent of the motion picture wowed audiences with a new storytelling medium. Nearly a century and a half later, augmented reality is establishing a new frontier in film.
What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age?
While the long-awaited HoloLens 2 officially arrived this week, details leaked about another, arguably longer-awaited AR headset, the fabled wearable from Apple, and a previously undisclosed partner assisting the Cupertino-based company with the hardware.
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars.
When it comes to the business of augmented reality, companies that aren't already introducing new products or apps are focused on producing the AR technology of the future. But in the realm of real products and apps, Magic Leap continues to show off what its headset can do, this time via a new app that transports users to the ocean's depths.
Despite newer phones having larger batteries, after a few months, my battery life drops significantly. I started researching solutions after my third phone. No matter who I asked, the most recommended solution was always Greenify. And unlike other solutions, you don't need root to use it.
Firewall solutions for macOS aren't impervious to attacks. By taking advantage of web browser dependencies already whitelisted by the firewall, an attacker can exfiltrate data or remotely control a MacBook, iMac, Mac mini, or another computer running macOS (previously known as Mac OS X).
After testing the waters with a few pop-up stores along the West Coast earlier this year, North is bringing its smartglasses to more cities across the US and Canada.
Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
News junkies who own the Magic Leap One received some good news on Thursday, as CNN has published an app for the headset to display the network's news coverage in augmented reality.
It may sound like deja vu, but neural interface startup CTRL-labs has closed a $28 million funding round led by GV, Google's funding arm, for technology that reads user's nerve signals to interpret hand gestures.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
It looks like Facebook really likes Google's augmented reality leadership talent, as the social media giant has hired away another employee from the AR and VR team at Mountain View to lead its team for a product that brings Facebook's AR platform into homes.
Google's ARCore team is staying busy, as evidenced by yet another update of its augmented reality toolkit.
On Thursday, Epic Games released Unreal Engine 4.20, which finally includes support for the latest iterations of ARKit and ARCore, as well as Magic Leap One early access.
It wasn't Christmas, but for Amazon Prime members, it was darn close: Amazon Prime Day, one of the biggest shopping days of the year, came and went earlier this week. Unfortunately, there weren't many Prime Day-specific deals to be had for augmented reality fans, but that doesn't mean AR-loving Amazon Prime members were completely left out.
Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies.
It's no secret that Android has a messaging problem. iPhone users can turn to iMessage as a one-stop shop for all their messaging needs — features like read receipts and the ability to text from a computer have been standard with Apple products for quite some time. Android has no such solution, but Google's looking to fix that with a huge update to the Android Messages app.
If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.
At its F8 developers conference on Tuesday, Facebook announced new tools and features coming in a new version of AR Studio, including the integration of 3D content aggregator Sketchfab's Download API.
In 2017, major breakthroughs in smartphone-based simultaneous localization and mapping (SLAM) opened up new doorways for developers and users of both Apple and Android phones. Unfortunately for Android users, the solution that Google is previewing, ARCore, currently only works on three Android smartphones. But Silicon Valley start-up uSens is stepping in to fix that with its new engine called uSensAR.
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
Ever since the planet went crazy trying to find augmented reality creatures in Pokémon GO, we've been waiting for the next virtual object game capable of delivering a similar hit. And now, we might finally have one coming, direct from the magical world of Harry Potter.
Apple's iOS 11 release promises many improvements and fresh ideas. One of those new ideas is an image codec called HEIF (similar to HEVC for videos), designed to reduce the space photos take up on your iPhone. But it's so new that it's already causing issues with compatibility.
Technology and nature, typically thought of as opposites, are coming together in a new London exhibit.
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.
The Galaxy S8's AMOLED display is prone to screen burn-in, particularly with the navigation and status bars. But hiding these bars would make it hard to navigate your phone — that's where Pie Controls come into play.
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
Whoop, there it is. McDonald's makes its food even faster by partnering with UberEats to bring orders to your doorstep in over 1,000 locations around the country.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing in on visual inputs.
It's March once again, and while that might signify the beginning of spring for some, basketball fans have this month marked on their calendars for one good reason: NCAA March Madness. Though the tournament is already underway, the Sweet Sixteen leg begins Thursday, March 23, 2017. If you fear you may miss the upcoming games, worry not, as free apps for smartphones and tablets are available to help you watch all the action.
Now that we've got all of our software installed, we're going to proceed with the next step in our HoloLens Dev 101 series—starting a fresh project and building it into a Holographic application. Then we will output the application to the HoloLens Emulator so we can see it in action.
From fungi to foie gras, the weird ingredient cocktail game across the nation is growing by leaps and bounds. We had our hesitations about trying some of them out, and especially about attempting to make any ourselves, so we did a bit more research and realized the flavor profiles aren't as unfathomable as one may think.
We don't know exactly what form 5G cellular technology will take, but it intends to bring faster Wi-Fi-like performance to mobile devices. While that'll provide major advantages to lots of connected technology, PC Magazine notes that it could be what augmented and mixed reality needs to become widely adopted.
On the list of problems with Android, manufacturer tinkering ranks near the top. Slow or nonexistent updates, poor performance, excessive bloatware apps—all of these things can be attributed to manufacturer skins like TouchWiz or Sense, and none of them are issues with unmodified, Vanilla Android devices like the Nexus series.
Polenta can cause risotto-like anxiety for the most experienced cook. First of all, making polenta is time-consuming—it can often take upwards of 45 minutes (unless you use this shortcut). And in the midst of this long cooking time, you're constantly stirring to keep the polenta from becoming lumpy. Even after taking the utmost of care, the polenta can still turn out too loose, too firm, or too grainy.
