News: Resolution Games Scores $7.5M in Funding Round Backed by Google, Unity Founder, & Others
Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.
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NR30: The Augmented Reality Influencers of 2018
Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.
NR30: The Augmented Reality Investment Leaders of 2018
People say that money makes the world go 'round. And it's no different in the world of augmented reality.
News: 'The Purge' Invades Your Safe Home via Mobile AR App
Have you ever wondered what it would be like to try to survive The Purge as depicted in the popular movie series? Well, thanks to augmented reality, now you can.
News: Harry Potter Photo Printer from Lifeprint Turns Snapshots into Magical Augmented Reality Portraits
The Daily Prophet, the enchanted newspaper from Harry Potter lore, is no longer the sole source for magical moving printed photos.
Market Reality: Unity Leads the NR30 AR Software Segment, Magic Leap & Microsoft Pursue Military Partners
Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals with their products, as both now appear to be interested in making AR headsets for the military.
News: AR App Thyng Making Jump from Mobile to Magic Leap One
The first mobile augmented reality app out of the gate with support for Magic Leap One Creator Edition is Thyng, who is planning to release the headset version of the app later this year.
News: First Truly Mainstream, Hit Augmented Reality App May Arrive Through Advertising, Says Unity CEO
Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications.
News: ARKit App WiARframe Wants to Be the Destination for AR Prototyping & Discovery
A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.
News: Facebook Notches Win Over Snapchat with AR Gaming for Messenger Video
Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator.
Market Reality: More Magic Leap One Details Unearthed, Apple Adds to Its AR Team, & Snapchat Learns New Tricks
The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.
News: Netflix Casts a Facebook AR Spell on Its Debut Comic Book 'The Magic Order'
Netflix is branching out into the comic book business, and it's summoning augmented reality via Facebook to make the first issue more magical.
News: Golfshot Mobile App Chips in AR Mode for Measuring Shots on the Course
Although some look to golf for some quick off-the-grid time, the scenic hills and blue skies of your local putting green are not immune from the ever-expanding reach of augmented reality. A new update to the Golfshot mobile app brings new AR features to iPhones and iPads designed to help golfers determine shot distances during course play.
News: NBA AR App Launches on Android & Adds Portals to Playoffs
The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets.
Market Reality: Apple Assembles AR Team, Google & Amazon Invest in New UI, & Qualcomm Powers Next Vuzix & Meta Devices
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
News: Re'flekt's Sync Tool Wants to Help Companies Embed AR Content into Real Objects via CAD Data
Germany-based Augmented reality software maker Re'flekt has added a new tool to its enterprise app development platform that makes it simpler to link AR content to physical objects.
News: Hand Tracking for Augmented Reality Apps Comes to Smartphones via uSens
This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera.
News: Retailers Benefit from Augmented Reality in Operations & Online Sales Over In-Store Experiences, Research Says
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
News: Looney Tunes Antics Jump from Screen to Real World with Augmented Reality Experiment
Even in augmented reality, Wile E. Coyote still can't catch the Road Runner. The latest AR experiment from developer Abhishek Singh brings the classic Looney Tunes duo into the real world.
News: Disney Patent Previews More Star Wars AR Gaming
A newly-filed patent application from Disney Enterprises, Inc. teases more augmented reality lightsaber duels, either for at-home gaming or for the media behemoth's forthcoming Star Wars theme park.
News: Analyst Predicts Apple's AR Headset Won't Arrive Until 2021
Noted analyst Gene Munster is predicting that Apple's initial entry into the augmented reality wearables category will be a year later than previous reports have estimated.
News: Here's How Shared AR Experiences will work via Google's Cloud Anchors
In the arms race between ARKit and ARCore, Google scored a big win with the announcement of its Cloud Anchors shared AR experiences platform at Google I/O on Tuesday.
Marketing: Snapchat Sells Advertisers on Augmented Reality with New E-Commerce Features
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
News: Renault Uses Shazam AR to Harness the Latest Star Wars Movie Hype
French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
News: The 50 Best Augmented Reality Apps for iPhone, iPad & Android Devices
Contrary to popular belief, augmented reality apps have been available for a while now. I remember using the Layar app (still available for iOS and Android) to explore nearby businesses and landmarks with varying success via an early-generation Android handset.
News: PhotoBloom AR Brings Your Framed Photos to Life as Augmented Reality Videos
Taking photos that are actually printed and hung on a real wall, versus being shot and shared via a social wall, is a seemingly lost art, but PhotoBloom AR wants to change that with augmented reality.
Apple AR: Apple's First Augmented Reality Wearable May Include MicroLED Panels from Taiwan, Report Says
With numerous insider reports, patent awards, acquisitions, and hires over the past few years, augmented reality smartglasses from Apple appear to be an inevitability.
News: Google Opens ARCore Floodgates with AR Section on Play Store & Exclusive AR Apps from eBay, Lowe's & Jet.com
In the weeks following Google's AR toolkit launch last month, the availability of quality ARCore apps has been somewhat limited. That changed on Tuesday, as a flurry of new and updated apps arrived on the Play Store, including some AR experiences available exclusively on Android.
Market Reality: Magic Leap & Apple Stockpile Funds & Talent as Samsung Reveals AR-Focused Smartphone
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
News: Facebook Is Making It Easier to Post AR Content in Its News Feed
A recent update to Facebook's News Feed could significantly broaden its reach when it comes to delivering augmented reality content.
News: Atheer's Enterprise AR Platform Now Available on HoloLens via Design Interactive's App
Enterprise augmented reality developer Atheer is bringing its AR solution for enterprise businesses to the HoloLens by way of a joint venture with fellow AR developer Design Interactive.
News: Google Skips ARCore to Add AR to Motion Stills App
If you're an Android user, you're very likely jealous of your iPhone friends who have access to the wide, wonderful world of augmented reality thanks to ARKit.
News: Niantic Acquires Escher Reality to Add Multiplayer Capabilities to Its Apps
Soon, Pokémon GO allies attacking a raid boss at a gym will be able to do so together in augmented reality.
News: Thyng Gives Anyone the Ability to Embed AR Content in Images Ahead of ARKit
Stop me if you've heard this one before: scan an image with your iPhone's camera and augmented reality content shows up.
Apple AR: Tim Cook Makes Rare Animoji Appearance, Pushes AR Amid Slow iPhone X Sales Reports
In the wake of reports of slow iPhone X sales and a possible early end to its shelf life, Apple CEO Tim Cook is on a public goodwill tour of sorts, espousing the virtues of Apple AR.
News: This Is How Big Business, Cities & Native American Tribes Are Leveraging the Power of AR via DAQRI Headsets
While the mainstream consumer market waits for cool augmented glasses to arrive from Magic Leap, or maybe even Snap Inc. (Spectacles 2.0??), AR headset maker DAQRI and its business customers are finding new, money-saving and time-saving use cases for the technology today.
News: This AR Headset Surpasses the Field of View of HoloLens, but You Still Won't Wear It in Public
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
News: Augmented Reality in 2017 — The Winners, Losers & Best Bets on 2018
Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year.
Market Reality: The 10 Biggest AR Investments of 2017
As the calendar year (and, for many companies, the fiscal year) comes to a close, it appears 2017 may stand as the new high-water mark for investment in augmented and virtual reality technology.
News: Super Mario Augmented Reality Game Connects the Past with Gaming's Future
Not all remakes of video game classics turn out well, but a new augmented reality take on Super Mario is likely to draw in fans of the Nintendo hit.