The worlds of augmented reality and virtual reality are closely linked in many ways. That means it's smart for AR insiders to keep a close on new developments in VR. If you have been paying attention, you know that Oculus CTO John Carmack is one one of the most important thinkers in the VR space.
It appears that the floodgates of consumer-grade augmented reality smartglasses from China are now open, with Mad Gaze being the latest company to rush its product through.
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
In recent years, augmented reality has increasingly helped to take art off museum walls and bring it (virtually) into people's homes and communities, offering new perspectives on classic pieces and modern creations alike.
Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun.
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.
Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres.
After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.
Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact).
It looks like Microsoft will finally make good on its promise to bring Minecraft to augmented reality, as foreshadowed via a HoloLens demo in 2015.
Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update.
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories.
Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
While the betting lines on iPhones with depth-sensing, rear-facing cameras in 2019 have already been established, a new report adds some certainty to the notion that the iPhone will get new AR superpowers later this year.
After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.
Publicly, things have been pretty quiet over at Meta, the augmented reality headset and software startup based in Silicon Valley. But that doesn't mean that the company doesn't have a few strong opinions about the state of AR in 2018.
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
The app that Lego demoed at this year's iPhone launch event is now available in the App Store, and it showcases several new capabilities available in ARKit 2.0.
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019.
While a new museum to house the original torch of the Statue of Liberty is under construction on Liberty Island and scheduled to open in May 2019, New York Times readers can now view the sculpture in their own space through augmented reality.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
The augmented reality smartglasses future that Snap founder Evan Spiegel has teased for so long may be closer than many realize.
Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers.
Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children.
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
A new augmented reality cloud platform from German startup Visualix is working to give enterprises the capability to scan their own warehouses, factories, and stores and create maps for augmented reality navigation.
Have you ever browsed through Lenses on Snapchat and got bummed out when the app recommends that you "try this with a friend" and you're all alone? Well, now you can take AR snaps with your cat!
Location-based AR game Ghostbusters World is creeping closer to launch, and developer FourThirtyThree has released some new gameplay footage and a trailer to capture the interest of the living.
Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform.
This week, Next Reality published profiles on the leaders in augmented reality hardware industry, with Magic Leap CEO Rony Abovitz topping the list. So, it should be no surprise that two app makers want to align themselves with Magic Leap's flagship product.
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market.
