Som Ar Search Results

News: Mastercard, Qualcomm-Powered ODG Smartglasses Use Iris Authentication for AR Shopping

As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives. Recognizing this, Mastercard, Qualcomm, and Osterhout Design Group have teamed up to show what secure shopping could look like in the very near future with iris authentication.

Apple AR: Virtual Drone Is All the Fun of a Real Drone Without the Expense

Drones are a fairly new craze to hit the nation. While they are accessible to the general population, good drones still typically cost a ton of money and despite all the fun they are, it's sometimes not worth it to actually buy one. If you're one of those people who would love to play around with drones — but don't want to have to buy one — Arcane Reality is developing the app for you thanks to Apple's ARKit.

News: Estee Lauder's Latest Project Uses AR to Find Your Perfect Lipstick

Lazy makeup enthusiasts, this new service is what you've been waiting for! Makeup giant Estee Lauder's latest project incorporates augmented reality to help customers test out their lipsticks without even getting out of bed. The company collaborated with Modiface — a group that creates AR services for the beauty industry — to produce a new Facebook Messenger chatbot that uses customers' cameras to let them virtually try on the brand's Pure Color Lipsticks.

NR50: The People to Watch in Mobile Augmented Reality

While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has become far more viable as a usable tool and even more so as a form of entertainment. And these are the people behind mobile AR to keep an eye on.

News: Bob Iger Says AR, Not VR, Is the Way of the Future for Disney Parks

Disney Chairman and CEO Bob Iger has out and out rejected Virtual Reality (VR) as a component of any Disney Theme park. While Knott's Berry Farm, why-hasn't-this-chain-shut-down-yet Sea World (seriously, RIP Tillikum), and Six Flags have all invested in VR to help spice up their parks in this theme park depression period, Iger has "ordered his team not to even think about it." Iger instead is very much onboard the Augmented Reality (AR) train.