Last month, Dr. Sung-Hoon Hong, Vice President of Samsung Electronics, announced at the Virtual Reality Summit in San Diego that Samsung would be moving into the augmented reality market. According to a recently published patent application, that move has begun.
This week, Dr. Sung-Hoon Hong, Vice President of Samsung Electronics, announced at the Virtual Reality Summit in San Diego that not only does Samsung have a new virtual reality headset coming, but that Samsung intends to enter the field of augmented reality, too. In fact, Hong talked very little about virtual reality and instead spoke at length about Samsung's move into augmented reality.
In mid-November, Vuforia officially released Vuforia 6.1, which has full support for the Microsoft HoloLens. They also released their AR Starter Kit to the Unity Asset Store, which contains scenes that show you how to use Vuforia features. While I have yet to find any confirmation, I believe it is safe to assume that the AR Starter Kit will work with the HoloLens. I already had a Vuforia tutorial planned for this week, so as soon as I know for sure, I will begin working on it.
The headsets of tomorrow offer some amazing possibilities in both gaming and work, but what we've seen so far only begins to scratch the surface. The US Navy saw the potential to use augmented reality in a helmet to provide divers with an incredible amount of information we have so far only seen in Hollywood movies.
As Apple prepares to potentially introduce its (mostly) secretive AR headset for possible introduction later this year and launch next year, the company has made a strategic investment to ensure its supply chain can support it.
Museum curators typically frown upon visitors touching paintings, sculptures, and artifacts, but not when those exhibits are displayed in augmented reality.
San Francisco-based augmented reality company Scope AR has made building AR instructional content for mobile devices and AR wearables as easy as throwing together a PowerPoint deck, primarily via its WorkLink platform.
After facing reports of financial troubles over the past month, Magic Leap came out swinging this week with a big push for the enterprise segment of AR, including a repackaged Magic Leap 1, a suite of enterprise apps, and updates to Lumin OS and its supporting development ecosystem. Oh, and its AR headset managed to win a starring role in the marketing juggernaut for the forthcoming Star Wars movie.
Indian startup Dimension NXG is launching augmented reality headsets into India's consumer market with a bold idea: focusing on immersive computing in education on the high-end. The plan is to give a new kind of AR headset to schoolchildren in remote Indian villages, starting from class 5 (age 10) until graduation.
Developers and enterprise customers chomping at the bit to get their hands on HoloLens 2 may not have to wait much longer, as Microsoft passed one of the remaining hurdles needed to release their new tech into the wild.
In the technology space, there are certain brands you grow to depend on. Whether it's due to a long, multi-decade track record of success, or new innovations that blow you away, some tech names accrue a rare kind of brand equity with users that's difficult to earn.
In the last couple of days there's been a lot of speculation about the powers of Microsoft's HoloLens 2, but few have had a chance to get their hands on one to see if the company's claims live up to what HoloLens inventor Alex Kipman showed off on stage.
Last week, Twilio showed off how avatar-based chat communications will work on the Magic Leap One, and now a new startup has unveiled yet another way that augmented reality telepresence and remote collaboration can take place on the device.
While autonomous vehicles are almost assuredly the future of personal transportation, we are likely many years from seeing self-driving cars become as ubiquitous as manually-driven ones, as the auto industry has a myriad of government regulations and other constraints to contend with. Until then, augmented reality is looking like the next big thing in automotive technology.
When Apple announced their ARKit platform in June, they immediately staked the claim to the largest augmented reality hardware platform, with millions of iPhones and iPads compatible with iOS 11 becoming AR devices this fall.
While IKEA is collaborating with Apple for its ARKit furniture app, Marxent is ready to help the rest of the interior decorating and home improvement crowd with their apps.
JigSpace, a company that uses 3D renderings to give instructions, showed off a fun new way to learn how things work using Apple's ARKit. The video released shows the anatomy of a range of things, including an espresso machine, an Archer Hb Plus chair, and the manual transmission of a car. Not to mention, they also used ARKit to show a 3D how-to of removing an iPhone's SIM card.
Interested in learning Brazilian Portuguese? In this video from Professor Jason, go over the present tense verb conjugations and close and open vowels. The present tense verb conjugations in Brazilian Portuguese are gone over, as well as a focus on pronouncing the close and open vowels in certain AR and ER verbs. Good luck!
Amid a troubling resurgence in coronavirus cases, led by the new Delta variant, augmented reality is once again moving back into the spotlight as a solution, especially now that the move to return to offices has been stalled.
After adding full-body tracking and 3D body mesh in its past two Lens Studio updates, Snap continues to supply creators, particularly apparel retailers, with tools for creating clothing-centric AR experiences.
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel's latest series for Disney Plus, Loki, has its own augmented reality experience.
The big day for Snap that resulted in the debut of brand new augmented reality Spectacles smartglasses is turning into a big week.
The surging activity in augmented reality in both the business and consumer sectors is being matched with a wealth of updates and partnerships from Snap Inc.
Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming.
This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan.
Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily.
In this year of everything going virtual and remote, it makes even more sense now that Hollywood is leaning heavily on augmented reality. In this case, it's HBO using AR to promote its highly-acclaimed original programming.
With many office workers in the US being asked to work from home if their job allows, Magic Leap's customary updates for the Lumin OS and Lumin SDK brings some help to keep distributed workforces connected.
As a native of Alabama, Apple CEO Tim Cook has a special place in his heart for the state. He also empathizes with the struggles that African-Americans have historically faced in the state, particularly during the 1950s and '60s civil rights era.
The business world is currently figuring out how to deal with the coronavirus crisis, with many offices opting to work remotely for at least the next few weeks as a safety precaution. Predictably, this has thrown remote meeting software back into the spotlight, especially augmented reality solutions.
The "what (blank) are you" augmented reality filters on Instagram have become so popular that more and more Hollywood giants are following the augmented reality-powered social media meme train, with the latest example coming via Snapchat.
People fundamentally distrust magicians. And they should. The illusions they proffer are just that, illusions meant to astound rather than tangible interactions and results that have weight and meaning in our real world. Our lizard brains know this, and, no matter what the outstanding feat of "magic" presented, we nevertheless hold fast to our survival-based grip on the truth: we just saw simply "can't be real."
This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets.
It looks like Pokémon GO players may get a surprise gift from the game's developer, Niantic, this holiday season.
Thanks to the expanding universe of augmented reality tools being made available, increasingly, anybody can liven up sleepy office meetings with immersive computing.
The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are rushing to claim their piece of virtual property through AR clouds and application stores.
The augmented reality space is brutal, and that means shifting directions quickly to meet whatever need the market demands.
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
Who's ready to let future Facebook augmented reality smartglasses read their brain? Well, ready or not, the tech giant is making progress in the area of brain control interfaces (BCI) by funding research.
