Augmented Reality beauty tools have become quite popular lately, and while CoverGirl's didn't exactly turn heads, the new Wanna Nails app by Wannaby looks like a great tool for anyone who uses nail polish.
If you have a substantial collection of POGs, the disc-collecting game from the 1990s, squirreled away in your basement, then a new augmented reality app may give you a reason to dig them up.
Usually, the camera adds 10 pounds, but with a new augmented reality effect in Like's mobile app, the camera can actually make you look slimmer.
Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday.
As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities.
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
Less than a week after securing a $25 million Series C funding round for automotive HUDs, DigiLens has introduced a new waveguide display for motorcycle helmets that's thinner, lighter, brighter, and manufactured at a lower cost.
Royal wedding fever has officially taken over the media, and that obsession with the UK's latest marriage event has now extended to Snapchat, thanks to a new Lens from the Today Show.
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
Following San Francisco-based Occipital's successful Structure Sensor Kickstarter campaign, the release of its Bridge AR/VR headset, as well as a string of technology and company acquisitions, the company has built a rather strong name for itself in the AR community. And now, with the first public release of its Bridge Engine on Thursday, the company continues to expand the features its platform has to offer, with hopes of bringing in more developers to utilize it.
With the heavily anticipated installment of the God of War game series arriving on April 20, PlayStation has taken the opportunity to make its first foray into mobile augmented reality with a companion app.
Marvel and Walmart are looking to capitalize on the uber-successful Black Panther film with a mobile augmented reality app designed to push the franchise's merchandise.
As part of its ARCore push this week, Google has promoted Just a Line from one-time AR experiment to a full-fledged app.
Continuing with its new paradigm of using augmented reality to cover the news, The New York Times has published a feature story that takes a peek into the late David Bowie's eclectic wardrobe of on-stage outfits.
Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty.
Augmented reality hardware maker Avegant has reportedly laid off between 20 and 30 employees, with founder Edward Tang returning to the CEO role at the company.
Franchises left and right are releasing Pokémon Go-style augmented reality games, and Google is making it even easier to churn out the apps.
The research team at Google has found yet another way for machine learning to simplify time-intensive tasks, and this one could eventually facilitate Star Wars-like holographic video.
In hopes of strengthening its growing augmented reality team, Apple has reportedly hired Michael Abbott, an engineering and investment veteran with past ties to Twitter, Microsoft, Palm, and others.
A very low-key update to the ARCore developer's site has expanded the universe of officially-supported devices for Google's augmented reality toolkit to include the Samsung Galaxy S7, S8+, and Note 8 handsets.
While augmented reality headset makers are faced with tackling numerous challenges before the category is truly ready for prime time, a start-up comprised of former Microsoft engineers may have nailed fast and precise tracking of hand gestures and full-body locomotion.
In another move that pushes Meta 2 toward becoming a legitimate workplace tool, Meta Company has partnered with Dassault Systèmes to bring augmented reality support to the latter's Solidworks 3D CAD software.
While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.
Move over, Hype Williams, it looks like Snapchat is about to take some of your music video-making business, and pop rock group Maroon 5 is the proof.
Using the CES tech conference in Las Vegas as the launch pad, Dell has announced that it's partnering with Meta Company to offer its augmented reality headsets to business customers.
Snap is turning to some light bribery to boost adoption of its new Lens Studio software. The January Jumpstart Challenge encourages artists to create and share a Lens that celebrates the New Year. One selected winner will take home a Lens Studio Swag Bag that includes an iPad Pro. In addition, the Lens could be featured in the Lens carousel for others to experience.
For some, going to the dentist can be a terrifying experience, but a new use of augmented reality could go a long way toward making the trip feel more like it's worth the orthodontic angst.
With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too.
The Force was awakened in many a household on Christmas morning this year, as evidenced by numerous recipients of newly unwrapped Star Wars: Jedi Challenges systems sharing their first lightsaber battles in augmented reality on social media.
Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
So you want to do Kendrick Lamar's "HUMBLE." in Animoji Karaoke, but you need the lyrics. Well, now you can see those rhymes spit out in augmented reality.
Researchers at Disney have demonstrated the ability to render virtual characters in augmented reality that are able interact autonomously with its surrounding physical environment.
Now, when the weather outside is frightful, Pokémon GO players can expect it to be just as unpleasant in augmented reality.
If you've ever wanted to hang out with a flying unicorn that sounds like actor/comedian Patton Oswalt, get ready to get Happy!
Do you know when you're going to die? Your iPhone or iPad does. That's the premise behind Death Mask, an experimental app developed by Or Fleisher and Anastasis Germanidis.
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
An AR/VR developer has managed to use the iPhone X to transport players into an emulation of the classic '90s video game Star Fox as the game's antagonist.
Just in time for the holiday season, Lenovo has released its Mirage AR head-mounted display with the Star Wars: Jedi Challenges game and accessories. Unfortunately, while its price point is a fraction of most other AR headsets, at the moment, it does have a few issues with the setup process.
French manufacturer Renault Trucks is looking to the HoloLens to improve quality control processes with its engine assembly operations.
