News: Scandy Gives Tango Owners a Taste of 3D Scanning
Mobile 3D scanning company Scandy has released a new app for devices on Google's Tango mobile AR platform that gives users the advanced 3D scanning capabilities.
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News: Snapchat's Newest AR Lenses Bring Out the Minion in All of Us
Despicable Me 3 is coming to theaters this summer, and it seems that Minions are everywhere. Literally. You can't even escape them on social media because they've taken over Snapchat with the release of three augmented reality lenses. That's right, this new AR feature means that there could be Minions in your flower crown.
News: Will Google's Standalone VR Headsets Enable AR Experiences?
Google announced several new devices (as well as updates to existing devices) that will take advantage of the company's augmented and virtual reality platforms.
News: Google Unveils Visual Positioning Service for Tango
At the Google I/O keynote presentation today, Clay Bavor, Vice President of Virtual Reality for Google, shared a number of new initiatives in virtual and augmented reality. This included new services for the Tango platform called visual positioning service, or VPS.
News: Blippar Brings App-Free Augmented Reality to Web Display Ads
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
News: Experience Holograms in Your Pocket with 4DViews' New AR & VR Mobile App
4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones.
News: iPhone 8's 3D Camera More Than a Rumor, Thanks to an Analysis from Morgan Stanley
The rumor that the iPhone 8 will ship with 3D camera system is not a new one, but a new analysis by Morgan Stanley's Charlie Chan lends credibility to the speculation. Now, it appears more likely than ever that Apple's next iPhone will ship with 3D capabilities, increasing potential for AR and VR integration in the future.
News: Coachella Partnered with Camera IQ to Alter Your Festival Experience with Hidden AR Easter Egg Hunts & More
Any stoked Coachella-goers out there? Well, get even more excited, because the celebrated music festival has partnered with virtual reality company vantage.tv and software platform Camera IQ this year to take the Coachella VR/AR app to augmented reality paradise.
News: What Augmented Reality Needs to Come of Age
Augmented reality (AR) holds much promise for how we'll interact with technology in the future, but we still have many hurdles to clear before that dream fully comes to fruition.
Market Reality: Olympics AR Content on Instagram & Google, Facebook's Metaverse, & Snapchat's Magic Karaoke
Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of the spicier commentary on the technology.
News: Google Adds More Olympic Athletes to Its Roster of Augmented Reality Search Content
After facing delays due to the COVID-19 pandemic, the Olympic Games are underway in Tokyo, but a surge in cases worldwide has taken the spectator out of these spectator sports.
Market Reality: Snap & Epic Games Acquisitions, Nreal v. Epic Games, AR on Oculus Quest, & HoloLens at the Olympics
It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with major deals supporting their AR strategies.
News: Facebook Puts a Spell on Portal Devices & Mobile Apps with Harry Potter AR Experience
Augmented reality technology is often likened to magic powers, so it is fitting that a new AR experience featuring the Harry Potter franchise uses the newest AR tricks from Facebook and its Spark AR platform.
News: PepsiCo's Doritos Used to Push for Return to Live Concerts with Augmented Reality Experience
With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.
News: Google Extends AR Search Lead Over Apple with Landmark Recognition for Google Lens
This week, Apple unveiled its own version of Google Lens in the form of Live Text. In response, Google just hit back with a new feature for its visual search tool called Places, a new search category that can recognize landmarks and return information on them within the camera view, which Apple touted as a capability of Live Text during its WWDC keynote.
News: Apple Delivers Competitor to Google Lens & Google Maps AR Features in iOS 15
Mobile augmented reality for iOS typically comes through apps via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15.
News: Lego Transforms Statues into AR Creatures at Legoland Windsor Theme Park via Mobile App
Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks.
News: NBCUniversal Teases Augmented Reality-Powered Shopping via TV
Consumers who haven't already delved into the interactive wonders of augmented reality are about to be pushed into the immersive waters by market forces.
News: Apple Hides Augmented Reality Surprise in Invite for Next Big Event
Apple's augmented reality teases just keep on coming from the halls of its Cupertino labs. The latest comes in the form of an invitation to Apple's next public-facing event.
AR Spotlight: How Snapchat Lens Creator Audrey Spencer Is Bending Reality on Your Smartphone
The rapid advance of Lens Studio as a platform for easily developing augmented reality experiences is just one indicator that immersive computing is becoming the norm.
News: 8th Wall Revs Up Realism for Web AR Experiences with Real-Time Reflective Surfaces
Since launching its web-based AR platform in 2018, 8th Wall has continued to push the boundaries of what brands can do with AR experiences outside of native apps.
News: Corona Taps Blippar to Promote Its Hard Seltzer Line with AR Games & Recipes
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
News: Snoop Dogg's Cali Red Wine Pours Another Glass of AR via 8th Wall's WebAR
When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label.
How To: Use Your Favorite Snapchat AR Lenses on Zoom, Skype, Meet & Other Video Conferencing Apps
The response to the COVID-19 pandemic means that social distancing has become the new normal. It also means that more Americans are using video conferencing to connect with colleagues working from home or friends and family in quarantine because of the new coronavirus.
News: Apple's LiDAR Scanner on New iPad Pro Provides Possible Peek at How Its Smartglasses Will See the World
Just as predicted (but perhaps with less fanfare than usual), Apple has made the move of adding a depth sensor to the rear camera of its latest edition of the iPad Pro.
News: Snapchat Turns Real World into AR Scavenger Hunt with Nearly Instant Object Recognition
While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix.
News: Hong Kong Startup's Am Glass Wearable Offers Powerful Augmented Reality Smartglasses Alternative to Nreal Light
We've been predicting the rush of augmented reality wearable makers from China for a couple of years, and now it looks like it's in full swing, with one of the most promising entrants coming from startup Pacific Future.
News: Vuforia Parent PTC Goes All-In on 3D Content Creation with $470 Million Acquisition of Onshape CAD Platform
There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars.
Hands-On: Sotheby's Curate App for Magic Leap Lets You Reimagine Your Home & Office in the Most Realistic Fashion via AR
It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality.
News: 'Stranger Things' Star Millie Bobby Brown Launches Makeup Brand Powered by Snapchat Augmented Reality
The 15-year-old star of the 1980s-inspired hit series Stranger Things, Millie Bobby Brown, may have (spoiler alert) lost all her powers as the character "Eleven," but in the real world, she still has augmented reality in her arsenal.
News: Startup DronOSS Sets Its Sights on Fewer Drone Crashes with Augmented Reality Pilot Training
Drone mishaps, such as the collision that scratched a military helicopter in New York, are becoming something of an everyday hazard.
News: Within's Wonderscope App Offers a Portal to Educational AR via Clio's Cosmic Quest Game
Augmented objects in the classroom are closer than they appear. Within celebrated the close of summer with Wonderscope's unveiling of a fourth installment in its iOS app, titled Clio's Cosmic Quest.
News: Augmented Reality Simplifies Driving the New Double 3 Telepresence Robot
Until Star Wars-style 3D hologram projection technology becomes commonplace, the near future of certain kinds of remote work is in robotics. Now, a new dynamic is using augmented reality to give this kind of telepresence a kind of superpower.
News: Google's AI Solution for Hand & Finger Tracking Could Be Huge for Smartglasses
Although early attempts at consumer smartglasses have employed trackpads and handheld or wearable controllers for user input, its the gesture control interfaces of the HoloLens 2 and the Magic Leap One that represent the future of smartglasses input.
News: Google & Magic Leap Developer Create Augmented Reality Mobile Apps for Warping Real World into Art
Because of its ability to place digital content into the real world, augmented reality lends itself well to artists and creatives.
Market Reality: Magic Leap's Florida Fortress Exposed, Apple's Smartglasses Secret Weapon, & Game of Thrones in AR
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
Market Reality: Microsoft's HoloLens 2 Team Speaks, Apple AR Glasses Update, Matterport Lands $48 Million
While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition.
News: Vuzix Reveals First Smartglasses Running on Qualcomm's Snapdragon XR1 with the M400
Smartglasses maker Vuzix has emerged with the first hardware powered by the Snapdragon XR1 chip, roughly nine months after Qualcomm introduced the chipset designed to drive augmented reality wearables at the Augmented World Expo in Santa Clara.
Exclusive: AR Startup Meta Company Shuts Down Amid Asset Foreclosure Sale, Patent Fight, & Executive Departures
The last time we heard from Meta, the makers of the Meta 2 augmented reality headset, things looked pretty bleak. Now, as several new facts have come to light, we have confirmation regarding the beleaguered company's fate: Meta is done.
News: Snapchat Lens Brings Bumblebee Transformer into Your Home & Baidu's Facemoji Keyboard Lets You Become the Robot
Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality.