In its latest feature with an assist from augmented reality in storytelling, the New York Times shows readers the virtual crime scene it constructed to prove that the Syrian military conducted chemical warfare against its citizens.
Our phones have evolved past a simple pocket computer. They have become more like Swiss Army Knives, opening up possibilities that were previously considered Sci-Fi material. Thanks to the recent push into augmented reality, a new world of tools is becoming available to mobile users.
In this series, we are going to get you to the edge of building your own cloud-based, cross-platform augmented reality app for iPhone, Android, HoloLens, and Meta 2, among other devices. Once we get the necessary software installed, we will walk through the process of setting up an Azure account and creating blob storage.
This fall, DC Comics fans will be treated to an augmented reality experience promoting the Justice League movie. Likewise, history buffs will be able to enjoy their own augmented reality content by way of the Terra Cotta Warriors exhibit at The Franklin Institute in Philadelphia, Pennsylvania and an in-store promotion featuring famous convicts from 19 Crimes wines.
If you're someone who loves to read, you've probably read a book that made you want to hop into the story and live in the world that wasn't your own. Reading has a way of letting us escape into other worlds and experience things that we normally wouldn't be able to. Augmented reality is similar in that way. Which is why it makes sense that the two would be combined to create an incredible, immersive new way of reading.
Disney Parks are hard at work bringing the technology from a long time ago in a land far away to life for the opening of Star Wars Land parks in Anaheim and Orlando in 2019.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing in on visual inputs.
As we move toward the end of the year, the wheels of the augmented reality space continue to shift in major ways.
Even with unlimited resources and a serious case of wanderlust, it's unlikely that you or I will be able to see all of the most famous structures in the world in person.
A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapchat.
No, Jack Dorsey's Cash app isn't about to launch an augmented reality device (er, I don't think...), but its latest outing is about as close as we've come to full confirmation that the wearable AR age is upon us.
The herd of augmented reality cloud startups that emerged in 2018 have been hunted to near extinction, with Google-backed Ubiquity6 the latest to move from an independent entity to a wholly-owned asset.
Over the past few weeks, Google, Snap, and Facebook have all taken their turns to show off their new augmented reality technologies. This week, it was Apple's turn, with new AR features for iOS 15 along with new capabilities for developers.
After tapping Nvidia for its first AR headset, Magic Leap is calling in reinforcement for its future enterprise-focused efforts.
Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio.
The march of Amazon to insert itself into nearly every retail arena continues with the e-commerce giant's latest move to launch its own brick-and-mortar beauty salons.
Sure, Snapchat AR Lenses can be fun, but they can help communicate complex issues as well. While our Facebook news feeds were filled with references to 311 Day, March 11 is also World Kidney Day, the United Kingdom's National Health Service Blood and Transplant (NHSBT) used the occasion to educate its constituents about organ donation.
The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety.
Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction interface is why AR will ultimately be more profitable than VR.
The augmented reality smartglasses race is getting a major new entrant that could significantly change the entire landscape.
When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces.
As businesses flocked to Zoom, Microsoft Teams, Google Meet, and other video conferencing platforms to bridge the gap, we wondered aloud -- why aren't more companies leaning even more heavily on augmented reality?
Unity often reminds us that the majority of AR apps and experiences are built with the Unity 3D engine, and now the Unity MARS service, which facilitates easy AR creation for seasoned coders and newcomers.
The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video.
At the opening of its virtual Lens Fest, taking place Dec. 8-10 and open to the public, Snap is furthering its facilitation of AR development with new tools for Lens Studio version 3.3 and a planned investment into its AR creator community.
Part of the fallout from the canceled Mobile World Congress is that a range of products, ideas, and designs slated for reveal in Barcelona are now being showcased without the framing and context of the massive tech gathering.
As helpful as it is, Google Maps isn't the only mapping app with augmented reality walking navigation anymore.
In the late nineteenth century, the advent of the motion picture wowed audiences with a new storytelling medium. Nearly a century and a half later, augmented reality is establishing a new frontier in film.
Last December, Google unceremoniously killed off Google Glass Explorer Edition with a final software update, leaving the Glass Enterprise Edition 2 as the only remaining AR wearable from Google.
In recent years, Google's Arts & Culture project has been leading the way in terms of innovating the practice of using technology to preserve landmarks and great works of art via digital 3D copies. Increasingly, these efforts are also giving history buffs the chance to experience classic works and spaces with unparalleled intimacy through the wonders of augmented reality.
While the automotive industry is moving towards adopting AR displays in future models, BMW is already shifting into the next gear with its vision of the technology.
Snapchat parent company Snap credits its popular augmented reality experiences and its flourishing Lens Studio creator community to its user growth throughout the year.
The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident.
As the demand for realistic volumetric video for AR experiences begins to grow (along with the available facilities and services for capturing it), researchers at Google have figured out how to improve upon the format.
Most augmented reality experiences are purely visual, with spatial audio gaining in popularity to make visual experiences more realistic. However, leveraging the sense of touch may be the next frontier for AR experiences.
The next phase of the holographic display is upon us, and Looking Glass is aggressively making sure that it's at the tip of the spear when it comes to leading that charge.
After talking up the Magicverse for the past year and adding new capabilities to Lumin OS to accommodate it, Magic Leap appears to be inching ever closer to actually launching its cross-platform flavor of the AR cloud while introducing a new tool for its development community.
It's no secret that Snapchat has upped its AR game as of late. They're competing neck-and-neck with the likes of Instagram to see who can out-cool the other. Snap Inc's latest endeavor, 3D Paint, aims to steal the AR spotlight once again by giving you the ability to draw over the real world.
Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.
What if you could combine the fun of Halloween with the process of learning? Well, if you were wise enough to have already snagged a Magic Leap One device, we have good news: the app you're looking for is here, and it's called Zombie Math.
