With products and solutions offered by the likes of Scope AR, Trimble, DAQRI, VIATechnik, and others, augmented reality is becoming a hot commodity for improving productivity while maintaining safety in the construction and manufacturing industries.
The producers of FX's animated series Archer have devised a plan to introduce augmented reality hijinks into its eighth and penultimate season with a new app for iOS and Android devices.
Google and Samsung have been leaving Apple in the dust when it comes to virtual reality gear. However, as the market grows and becomes more impossible to ignore within the tech world, Apple may be forced to play catch up. This could account for the new Apple patent that was granted today.
Chairish, Inc. is the latest furniture retailer to bring augmented reality into its mobile stores, adding features for users to visualize products in their homes.
Independent game developer PlayFusion announced today a partnership with NEXON Korea Corporation, resulting in a Series A preferred share round to fund development of their entertainment platform. PlayFusion's platform applies augmented reality, Internet of Things (IoT), and audio recognition to Lightseekers, an original property that combines mobile gaming with smart action figures, trading card games, and other media.
Joyce Kuo of Nijie Technology released a video showing a group fighting it out Dragon Ball Z-style in a restaurant, but instead of Goku, Piccolo or Vegeta, we have two horse-headed young ladies shooting fire and other elements at each other.
The Weather Channel, by virtue of its name, has always been tasked with the difficult problem of making the weather interesting. As Mashable notes, they've turned to augmented reality for a solution and can now render a 3D storm in their studio, as well as help us understand how bad a storm might be with 3D forecasts.
Augmented reality (AR) generally exists through the lens of our smartphones as information layered on top of what the camera sees, but it doesn't have to. Developer Jon Cheng worked with an indoor climbing facility in Somerville, Massachussetts, called Brooklyn Boulders, to turn rock climbing into a real-world video game where participants compete in a time trial to hit virtual markers on the wall.
The augmented reality passthrough abilities of Facebook's Oculus Quest were only fully opened to independent developers recently.
One of the primary assumptions in the world of VR and augmented reality is that the user has the ability to "see" virtual objects and the real world structures around them. But what if the user doesn't have perfect eyesight, or any eyesight at all?
The practice of using sound to trigger augmented reality interactions hasn't been widely used, but a new experience is so impressive that it could kick off more use of the dynamic.
The march to the mainstreaming of augmented reality can sometimes seem slow, but this week things picked up in earnest.
The march of Snap to become the world's augmented reality engine isn't slowing down. In a new deal announced on Thursday, Snap has revealed that it has signed an agreement to become the software driving Universal Music Group's (UMG) mobile AR music offerings.
One of the more exciting augmented reality announcements Apple made during its WWDC keynote on Monday came in the form of Object Capture, a new 3D scanning feature coming to macOS Monterey.
When Snap CEO Evan Spiegel pulled off the surprise debut of the augmented reality version of Spectacles last week, it was one of the biggest moments in the company's history.
After awarding $410 million to the company that supplies it with VCSELs and LiDAR sensors, Apple has made another strategic investment into a company that may contribute to future augmented reality hardware innovations.
Disney Plus shows WandaVision and Falcon and the Winter Soldier are both streaming hits, but the two series could not be more different in terms of giving fans a taste of the Marvel Cinematic Universe.
Smartphones have put an end to camcorders. If you want to capture memorable moments in high quality, look no further than that technological marvel in your pocket. Recent Galaxy phones are shining examples of how far we've come — but the more capable a camera gets, the more complicated things can be.
Since getting our hands on the Magic Leap One last week, we've been methodically delving into each feature and reporting our findings step-by-step. Earlier this week, we took a look at the Screens app (a video viewer) and the Helio app (an AR web browser). This time around, we'll be digging into the Create app, the experience that allows you to fill the real world with objects that transform the nature of your local reality.
Walsh, a new community under construction on 7,200 acres of former ranch land near Fort Worth, Texas, will one day contain 15,000 homes.
Coming soon to an Android device near you: Diminished Reality! What's Diminished Reality? A lot like Augmented Reality, really, but with one big difference: Where AR giveth, insinuating virtual elements into a live representation of the real world, Diminished Reality taketh away, hiding actually-existing objects within a live feed.
Another innovative use of augmented reality - we've seen transparent walls, t-shirts that play Rock, Paper, Scissors, an iPhone operated video game drone; and now, a tattoo that comes to life. Just tattoo a simple "barcode", point a webcam at it, and a flying animated dragon will appear, hovering.
The beginning of autumn has delivered a number of new augmented reality developments, and we're on top of it.
Although the enterprise use cases for the Microsoft HoloLens 2 continue to impress, the arts community just can't stay away from the best augmented reality headset on the market.
This was a busy week in the tech space. After everyone got over the major announcements of Apple's latest, we examined the metaverse through the lens of Hollywood, and then took a closer look at Facebook's first smartglasses.
The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative approach to AR marketing that uses sounds.
On this platform, we talk a lot about the future of augmented reality, and we pay attention to what is being said elsewhere as well.
On Friday, the Tokyo Olympics finally kicked off after massive delays and complications due to the pandemic.
Since the start of the COVID-19 pandemic, Google has packed new functionality into Google Meet to compete with Zoom, Microsoft Teams, and other video conferencing platforms.
The close of the second quarter of 2021 brought about a flurry of merger and acquisition and financing activity in the augmented reality industry, headlined by the acquisition of Ubiquity6 and JigSpace's new multimillion-dollar funding round.
Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps.
The debut of the augmented reality version of Snap's Spectacles came with several examples of how the wearable can allow creators to transform the world around them.
The electric vehicle space is where a lot of the most cutting-edge technology is used to push vehicles forward (the best example being Tesla).
As if teasing its own smartglasses weren't enough, augmented reality gaming developer Niantic gave gamers a glimpse of how 5G speeds can revolutionize how they play mobile games in the near future.
Two of the three entities behind Pokemon GO, the reigning champion in mobile augmented reality gaming, are joining forces again to see if lightning can strike more than once.
While Apple has been rather secretive about its work on AR wearables (despite the abundance of leaks revealing details about their unannounced devices), Facebook has been rather chatty about its plans for smartglasses.
After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices.
The realm of science fiction isn't all lasers and cute green toddlers, sometimes alternate science history is sci-fi, too, as exampled by the Apple TV Plus series For All Mankind.
The Super Bowl isn't just the most important NFL game of the year, it's also the biggest night for brands to bring their most creative advertisements to a vast television audience.
In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend back in 2016 when I highlighted Musical.ly for Mashable, just before it was snapped up by China's Bytedance for $1 billion and merged into what is now TikTok.
