News: Google Gifts 5G Android Smartphones with 'The Mandalorian' AR App
With the new season of The Mandalorian underway, Google has launched a new AR app that enables some Star Wars fans to connect with virtual characters in between new episodes.
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Apple AR: Developer Opens Portal to Underwater World with ARKit
Building virtual portals are popular practice for developers to demonstrate the "wow" factor of augmented reality.
NR50: The People Leading Augmented & Mixed Reality's Head-Mounted Displays
A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered the augmented and mixed reality market — or are coming out in the next few months. This is a movement that will sweep over the world, changing everything in its path, and these are some of the people behind it.
News: Gorillaz Debut Augmented Reality App to Go Along with Their Album Listening Party
The Gorillaz have launched a new app in promotion for their new album Humanz that allows you to "[s]tep inside the hallowed halls of the Gorillaz house" through the power of augmented reality.
News: NASA Launches First Woman to Moon via AR App, & Delivers Interactive Visit to New Space Telescope
The team at NASA is in full mission preparation mode as they prepare to send a new team to the moon for the first time in decades via the Artemis program in 2024.
News: This Snap Spectacles Game Lets You Grow a Digital Pet in Augmented Reality
While the rest of Big Tech is still moving relatively slowly on augmented reality smartglasses, Snap continues to supercharge its own experimental AR wearable called Spectacles.
Market Reality: Apple & Samsung Partner with Snap, HoloLens 2 at the Museum, & Inside the Varjo Reality Cloud
While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality.
Market Reality: Google Goes Holographic, Snap AR Smartglasses Launch, Facebook Exec Departs, Epic Games vs. Nreal Pt. 2
Google and Snap held their annual conferences this week, and both companies managed to upstage their new AR software features with fantastic new AR hardware.
News: Snap Releases Lens Studio 4.0 with 3D Body Mesh & More, Upgrades Scan as Fashion Assistant
Throughout Thursday's virtual Snap Partner Summit, Snapchat's parent company made a profound statement: If you use Snapchat, you're a creator.
News: Marvel Heroes Invade ESPN's NBA Broadcast of Warriors vs. Pelicans Game via AR
Two brands with affinities for augmented reality, Marvel and the NBA, joined forces to inject some AR superpowers into Monday night's matchup of the Golden State Warriors and New Orleans Pelicans.
AR Snapshots: Celebrate May the Fourth Be with You Day with These Star Wars Snapchat AR Lenses
Thanks to the grandest of puns, May the 4th is Star Wars Day. And what better way to pay tribute to the space opera than with the augmented reality superpowers of Snapchat.
News: BMW Opens Augmented Reality Showroom for Plug-In Hybrids on the Web via 8th Wall
At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down.
AR Snapshots: Snapchat Pumps Out Billie Eilish, Cardi B, Megan Thee Stallion, Justin Bieber, Taylor Swift & the Beatles
Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences.
News: You Can See to the Other Side of the World with Google's Latest Web-Based AR Experiment
Have you ever wondered where you'd come out if you drilled to the other side of the world? Now, if you have an Android device and Chrome web browser, you can find out.
Market Reality: Apple AR Headset Event in the Works, Snap & Niantic Have Their Own Smartglasses Plans
The race for the future of AR wearables gained steam this week with several pivotal developments. First, Apple, the subject of numerous reports and rumors regarding its purported AR headset, is reportedly eyeing an in-person unveiling of the device for later this year, rather than introduce it at its upcoming virtual Worldwide Developers Conference, which would usually be as good a time as any to make a big AR hardware announcement.
News: Samsung Just Gave Us the First Snapchat AR Smartphone, Sort Of
During this week's unveiling of the new Samsung A Series of smartphones, much of the focus was on the high-end features at a more affordable price as the South Korean tech giant looks to regain its status as the world's top smartphone maker versus Apple's iPhone.
News: Apple's AR Wearables Roadmap Includes Mixed Reality Headset in 2022, Smartglasses in 2025 & More by 2040, Report Says
Based on recent reports, we've got a pretty clear picture of what to expect from Apple's rumored augmented reality headset expected to arrive next year, but the outlook is more opaque concerning its consumer-grade AR smartglasses.
Market Reality: Snap Attracts AR Storytellers, Samsung AR Dreams Revealed & Qualcomm + Nreal Unveil New AR Hardware
The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabilities to the platform to stoke more creativity from its creators.
AR Snapshots: Become a Cat for Video Calls, Rock Out as an Elephant, Then Have Fun with Poems & Emojis in AR
Outside of plastic surgery disasters or costumes, augmented reality is the closest we can get to morphing our likenesses into those of animals.
News: FinchRing Controller Handles Gesture Control & Hand-Tracking for Nreal Light & Other AR Headsets
High-end augmented reality devices like the HoloLens and the Magic Leap 1, as well as the Ultraleap motion tracking modules, have demonstrated robust hand-tracking capabilities. However, many AR wearables (including Magic Leap) still rely on handheld controllers for interactions in AR space.
News: Apple Reportedly Moving Forward with VR/AR Hybrid Headset with Potential 2022 Launch
The latest whispers about Apple's plans to launch its long-awaited (yet still unconfirmed) augmented reality device hits several familiar notes, but lands on a different refrain.
How To: Try on the LA Rams' New Uniforms with Snapchat AR
The Los Angeles Rams are the latest NFL franchise to introduce new or modified uniforms for the 2020 season, joining the Atlanta Falcons, Cleveland Browns, Indianapolis Colts, New England Patriots, Tampa Bay Buccaneers, and their neighbors, the Los Angeles Chargers.
News: LiDAR vs. 3D ToF Sensors — How Apple Is Making AR Better for Smartphones
Apple has implemented a new sensor on the rear camera of its fourth-generation iPad Pro, and it's pretty exciting. It's called the LiDAR Scanner, a scanning "light-detection and ranging" sensor, and you may very well be acquainted with it if you follow any driverless car news. Will we also get it on the upcoming iPhone 12 Pro?
News: AWE AR & VR Conference Still On (For Now), with Special Safety Measures in Place, Here's What You Need to Know
The worldwide health crisis around the coronavirus has gripped the live events industry, particularly in the tech sector, with the cancellations of Mobile World Congress, the Game Developers Conference, Facebook's F8, Google I/O and now South by Southwest.
News: Facebook Cancels Annual F8 Developer Conference Due to Coronavirus Concerns
Facebook has announced the cancelation of its annual F8 developer conference, citing concerns around the developing coronavirus health crisis.
News: After 7 Years, Google Abandons Individual Glass Owners Who Spent $1,500 to Join Its Early Wearables Experiment
Did Google CEO Sundar Pichai kill Google Glass for non-enterprise users? That's the obvious first question following news that non-enterprise Glass users will no longer have access to Google's core apps after February 2020.
News: Snap Unveils Gucci Edition of Spectacles 3, Film Shot via Spectacles 3 by 'Kids' Director Harmony Korine
After several iterations of the product, Snap is focused on making sure the world knows that its smartglasses can be fashionable.
News: HoloLens & Augmented Reality Spiders Used in Univ. Study to Treat Arachnophobia
Halloween may be finished, but the augmented reality chills are not over yet for some people. Arachnophobes are bravely facing their fears by cozying up to augmented reality spiders for a university study.
News: Microsoft Unveils How-To Videos for Dynamics 365 Guides App Ahead of HoloLens 2 Arrival
With the imminent arrival of the HoloLens 2 expected any day now, Microsoft is preparing new users to take advantage of its software from day one.
News: Independent Developers Can Now Get Feedback on Their Work by Sharing Their Creations in Magic Leap World
Magic Leap is making it easier for developers to share their spatial computing experiments with other Magic Leap One users.
News: Vuzix Confirms New, Smaller Smartglasses Model with Fashion-Friendly Design
The recent industry whispers in augmented reality are mostly about Apple and its rumored fashion-friendly smartglasses, but one company isn't waiting for the iPhone heavyweight to enter the fray.
News: Mimesys Brings Its Version of Augmented Reality Video Calling to Magic Leap via Intel RealSense
The release of Avatar Chat for Magic Leap One and Spatial for HoloLens during the fourth quarter of 2018 appeared to revolutionize video calling via augmented reality.
News: Vuzix Blade Smartglasses Will Tell if Weather Outside Is Frightful with AccuWeather App
A year after making a splash at the annual Consumer Electronics Show in Las Vegas with Amazon Alexa integration, smartglasses maker Vuzix is bringing a notable weather app to its Blade smartglasses for the 2019 edition of the conference.
News: Meta's New Enterprise User Video Shows Signs of Life at Cash-Strapped Augmented Reality Headset Maker
Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models.
News: Lowe's Unleashes Its Magic Leap One App in Time for the Holiday Shopping Season
On Monday, with just days left before Christmas, Lowe's dropped a surprise augmented reality treat in everyone's lap: a brand new Magic Leap One app.
News: Niantic Picks an AR Fight with Pokémon GO Players via Trainer Battles Rollout
Augmented reality gaming company Niantic Labs is now instigating conflicts between Pokémon GO players, but it's not as bad as it sounds.
News: Magic Leap Launches Cheddar Video News Channel on Magic Leap One
The team at Magic Leap just got a millennial-style boost with the announcement that financial news network Cheddar is coming to the Magic Leap One.
News: Mojo Vision Raises $50M to Replace Smartphones & Devices with 'Invisible Computing' AR
On Thursday, Mojo Vision, a startup comprised of former engineers from Apple, Amazon, Google, and other Silicon Valley mainstays, emerged from stealth backed by $50 million in funding for a hands-free augmented reality platform that runs without smartphones, tablets, or other devices.
News: Snap's Vice President of Content Is Ghost, as App Continues to Shed Users
In a move sure to stir up even more speculation about the future of Snap Inc., the company's vice president of content, Nick Bell, is leaving the company after five years.
News: Domino's Australia Serves Up Virtual Previews of Your Pizza Order in Augmented Reality
If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order.