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Brief Reality: Industries Are Flocking to Augmented Reality

While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.

News: Lenovo's Mixed Reality Headset Reportedly Arriving in August for $399

In the nascent AR/VR race, any release news is big news. For augmented reality, those invested in the new technology eagerly await the release of Microsoft's Hololens and any inkling of information that comes with it. If you're one of those folks, you're in luck, as new information has just been disclosed about one of Microsoft's partners on the project, Lenovo, and their Hololens; including its release date and price.

News: AR Makes Its Broadway Debut on Makeup App

The Broadway musical War Paint is teaming with augmented reality cosmetics app YouCam Makeup to promote the show on iOS and Android devices. The musical, which centers on the famous rivalry between Elizabeth Arden and Helena Rubinstein, two cosmetics industry pioneers, has been the talk of Broadway since its premiere in March 2017.

News: Merge VR's Holo Cube—An Augmented Reality Toy That Transforms into Interactive Holograms

Merge VR, a company mostly known for its virtual reality experiences, is moving into and creating an augmented reality experience that combines an iPhone or Android smartphone, a set of goggles to put your phone in, and a box about the size of a Rubik's Cube which looks more akin to the Lament Configuration seen in the Hellraiser film series. When used in concert with the smartphone and goggles, the toy cube, called Holo Cube, becomes one of many AR experiences.

News: 3 Ways Developers Are Already Turning Mixed Reality into a Multi-User Platform

Microsoft's HoloLens may the coolest new advancements in technology we've seen in quite some time, and anyone (with deep pockets) can buy one right now. But so far it's been an isolated platform where you experience mixed reality alone and others watch you air tap nothing but air. Developers are working to change that, and we're seeing the first examples crop up online already.

News: Will the HoloLens Forget About Gaming?

Microsoft's HoloLens has many applications in the business world, both large and small, but what about gaming? Initial demos gave the impression that we could expect amazing first person shooters, platformers, and even Minecraft. Yet, as Newsweek noticed, the HoloLens was nowhere to be found at E3 this year.