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News: Snapchat Summons Dragons from Westeros to New York for Game of Thrones AR Promo

Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.

News: Computer Vision Startup Dent Reality Offers SDK to Create AR Navigation Apps for Malls & Airports

London-based developer Andrew Hart has been working on AR navigation since Apple's original ARKit tool was still in beta preview. Now, he's ready to unleash his technology on the world.

News: Google Glass Engineer's Patent Application Points to Potential Google AR Headset

If you thought Google was sitting on the sidelines of the growing race toward mainstreaming augmented reality, think again.

News: Snapchat Redesign Includes AR Bar, Adds Landmark AR Feature, Integrates Giphy & Photomath Camera Tools

The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.

News: Google Turns Annual Android Partner Walk at MWC into Showcase for ARCore

Last week at Mobile World Congress 2019, Google put an augmented reality twist on its annual Android Partner Walk via its ARCore toolkit.

News: Google Joins Snapchat & Facebook by Adding Augmented Reality Video Effects to Duo App for Valentine's Day

Snapchat and Snap Camera aren't the only augmented reality apps available for couples to use on Valentine's Day.

News: Hang Out in Seinfeld's Apartment via an Augmented Reality Replica on Your iPhone or iPad

If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour.

News: Shazam Pours a Tall Glass of Augmented Reality Marketing for Shackleton Whisky

Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.

News: Atheer's Enterprise AR Platform Goes to Work on iPhones & iPads as Remote Support Tool

Not all enterprise augmented reality tools require a high-end headset and heavy computing power. Sometimes, a smartphone can do the job just as well. Along those lines, software maker Atheer is now bringing its workforce AR platform to iPhones and iPads via a native app.

News: AR Cloud Startup Ubiquity6 Turns Up Volume on Audio AR Through Acquisition of Wavy

Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.

Market Reality: Magic Leap Dominated Investment & Innovation in 2018, While New York Times Maintains Its AR Media Lead

The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.

News: Snapchat Virtually Restores London's Big Ben with Holiday-Themed, Location-Based AR Lens

The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.

News: Blippar's Mobile AR Business Collapses After Funding Falls Through

Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.

News: Latest Version of Unity Lays Foundation for Project MARS Augmented Reality Development Tool in 2019

While Unity is already the leading 3D engine for augmented reality content in terms of volume, the announcement of Project MARS, a new augmented reality authoring tool, at Unite Berlin in June promised to expand AR development to a whole new audience of designers and other non-coders this fall.

News: Walmart & Target Unwrap New Augmented Reality Features to Bring in Holiday Shoppers

This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.

News: Tim Cook Takes to HBO to Promote the Future of Augmented Reality, Addresses Apple AR Glasses Question

On Sunday, Apple CEO Tim Cook (the number one person on our NR30 list) made a rare television appearance to talk about and show off his current obsession: augmented reality.

Market Reality: Samsung Intros AR Cloud, Niantic Real World Platform Makes Debut, Election Broadcasts Go AR

This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare.

News: Noovie ARCade App Brings Wreck-It Ralph Movie Experience to Augmented Reality for Fans

One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.

News: Snapchat AR Lenses Jump from Mobile to Desktop with Snap Camera App

For the entirety of its existence, Snapchat has lived on mobile, but in its quest to lead the augmented reality industry, the company is now bringing those mobile AR experiences to desktops.

News: Lyft's Pick Up of AR Cloud Startup Blue Vision Labs Could Bring AR Features to Ride-Sharing

On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.

News: AR Cloud Startup 6D.Ai Video Gives a Peek at Next-Level Mobile AR from Devs Using Company's SDK

A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK.

News: Google Brings Marvel's Avengers & Childish Gambino to AR with Playground for Pixel

If you own a Google Pixel, you'll soon have augmented reality versions of Iron Man, the Incredible Hulk, and Childish Gambino on your camera.

Market Reality: Disney's Bob Iger Leads NR30 AR Investors, Magic Leap Acquires Computes, & Snap to Invest in AR Hardware

This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.

News: Snapchat & Facebook AR Experiences Let You Unleash Your Inner Anti-Hero & Become Marvel's Venom

Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom."

NR30: The AR Software Development Leaders of 2018

One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that make texting and selfies possible are leading the charge to enable easy-to-use AR experiences.

Market Reality: Tim Cook Tops NR30 Mobile AR Leaders, Magic Leap Expands, & Snap Exec Departs

Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.

News: 8th Wall Beats Google & Apple to Market with an AR Platform for Web

Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.

News: Exec Shuffle — Snapchat Chief Strategy Officer Imran Khan Resigns, Lampix Marketing VP Gordon Meyer Exits

In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."

NR30: Next Reality's 30 People to Watch in Augmented Reality in 2018

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.

News: Apple's Focus on Smartglasses Becomes Clearer with Acquisition of AR Display Maker

While Apple may not be ready to divulge its roadmap for shipping its rumored augmented reality headset, the company's actions tell us a different story.

News: Google-Backed Ubiquity6 Raises $27 Million for AR Cloud Platform & Spatial Browser

Less than a week after debuting its AR Cloud platform in public with a multi-user installation of more than 100 participants, Ubiquity6 announced on Tuesday that it has closed a Series B round of funding totaling $27 million.

News: L'Oréal Brings Its Modiface AR Makeup Platform to Facebook Camera

Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.

News: Blippar Brings Its AR Navigation Capabilities Indoors

Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality.

News: Snapchat Unlocks Snappables Augmented Reality Games for Brands Including Candy Crush, Bud Light & Dunkin' Donuts

Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.

News: Wikitude 8 Gives App Developers the Ability to Create Private Micro AR Clouds

While numerous startups are competing to convert the AR Cloud from a pie-in-the-sky to a reality, Wikitude is thinking smaller with the latest edition of its augmented reality SDK.

News: Niantic Planning to Chart AR Maps with Crowdsourcing Help from Gamers

If you are an active player of Pokémon GO, you may soon be capturing more than just virtual pocket monsters.

News: Samsung & Microsoft Join Forces to Take on Apple with Combo AR & VR Headset

Mere weeks after rumors surfaced that Apple may be working on a headset capable of VR and augmented reality, it appears that Samsung is taking the same approach, but with an assist from Microsoft.

News: Netflix Film 'Anon' Paints Dystopian View of Augmented Reality That Obliterates Privacy

Augmented reality is expected to eventually change everything, and the prevailing view is that those changes will be for the better. The converse view, however, is that the technology will further erode privacy.

News: WaveOptics Enlists Waveguide Manufacturing Partner to Help Produce Lower-Cost, Mainstream AR Smartglasses

On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented reality wearables.

News: U2 Kicks Off Latest Tour with Augmented Reality App Experience

One of the most successful rock bands still making music has just made augmented reality an integral part of its upcoming tour. Irish rock band U2 has announced a new mobile app experience that allows you to preview the group's live performance in your own home in AR.