As Apple, Google, Snap, and Facebook wrestle for positioning to lure developers and creators to build augmented reality experiences for their respective tools, Facebook is looking at a learning approach for its Spark AR platform.
While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans.
Amid the coronavirus chaos, two companies at the forefront of augmented reality technology took starkly different approaches to their upcoming developers conferences, as Facebook has canceled its annual F8 conference and Magic Leap plans to invite a limited number of attendees to its Florida headquarters for LEAP Developer Days.
The sky is the limit when it comes to augmented reality, but Snapchat's latest innovation is keeping its AR platform grounded.
The Oscars are just a couple of days away when Hollywood will celebrate the best crop of films from 2019 in the US and internationally.
After dipping its toes into the AR cloud arena last year, Ubiquity6 is now jumping in with both feet this year.
It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.
The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot.
Sending Christmas cards via snail mail is so passé. Why spend the time and money for a bougie photoshoot, saccharine card design, and postage when you can use augmented reality to instantly dress up photos and videos to send to friends and family instead?
As the year comes to a close, we've invited some of the leaders of the AR industry to take the time to look back at the progress the AR industry has made while looking forward to what's ahead in 2020. A report on the top apps of 2019 — and the decade — also offers some insights on the progress and direction of mobile AR.
What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age?
As one of the household brands in creative software, Adobe is now ready to lay its claim to the artistic side of augmented reality.
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.
The recent Oculus conference in California revealed just a bit more about Facebook's secretive plans to compete in the augmented reality space with its own wearable devices.
Businesses that have adopted enterprise-grade wearables for their workforces now have a new option among the multitude of AR productivity apps that can help their team members communicate in AR.
This time last year, Snap CEO Evan Spiegel and his company were faced with an erosion of its user base that cratered its stock price. This year, on the strength of Snapchat's AR camera effects, the company has reversed course. And that's why Spiegel tops the NR30, our annual list of the leaders in the AR industry.
Apple's annual iPhone launch is set for Sept. 10 and iOS 13 is expected to be released soon thereafter, but it appears that the likelihood of a "one more thing" reveal just got a big boost.
While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset.
In recent days we've covered the marriage of augmented reality and top-tier music artists. This time, though, the music stars are showing off the tech rather than integrating it into their act.
The company that supplied some of the technology behind the Star Wars Jedi Challenges AR playset now has its own headset to offer.
When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro.
The augmented reality cloud will probably be one of the most important pieces of digital real estate in the next few years, and China has no intention of being left out of the virtual land grab.
With Google taking on the sidewalks with augmented reality walking navigation for Google Maps, Apple has its sights set on the road.
With the latest version of ARKit and a new set augmented reality development tools set to arrive this Fall with iOS 13, Apple has taken an unprecedented step in recruiting Chinese developers to fill the App Store with mobile AR apps now, likely with an eye to the future.
While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others.
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
Next to Apple, Snap is currently one of the most important companies on the planet in terms of delivering products that are moving augmented reality into the mainstream. That's why it's no surprise that Facebook, which is also focused on AR and tried to acquire the company for $3 billion several years ago, duplicates many of the smaller company's features.
With plans to compete with Niantic and other augmented reality game developers, game developer WarDucks has closed a $3.8 million funding round.
As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
Just because augmented reality is the technology of the future doesn't mean it can't reach into the past of computing.
All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Leap Motion and its hand-tracking controllers.
Last year's augmented reality investments roundup was impressive. And in 2018, the dollars flowing toward AR haven't decreased, as venture capitalists and strategic investors continue to aggressively fund AR startups at a rapid pace.
The idea of augmented reality isn't new, but the world of smartphones is looking to push it forward in a big way. As with any platform, both product demand and technological advancements have to catch up to the industry before it can become a viable solution for daily consumer life. Apple and Google are working to introduce the smartphone consumer to AR for the first time with basic features for now.
Augmented reality developers who have exhausted their treasure trove of video tutorials and panels from the recent Magic Leap developer conference can now shift their continuing education attention to Unity.
