One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that make texting and selfies possible are leading the charge to enable easy-to-use AR experiences.
Augmented reality gaming developer Niantic has decided to give its players the opportunity to make their mark on Pokémon GO with a PokéStop nomination system.
Better known among consumers for its virtual reality apps, Jaunt is now pivoting toward solutions for augmented reality developers.
The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets.
On Thursday, at the Augmented World Expo, Stockholm, Sweden-based eye tracking company Tobii announced that the augmented reality display company Lumus will integrate its eye tracking technology into the Lumus DK50 AR development kit.
While Huawei smartphones haven't always been the best choice when it comes to custom ROMs, one thing that has always been accessible is the ability to unlock the bootloader. An unlocked bootloader is the first step into the magical world of rooting, but after May 24, Huawei will stop offering this service.
Microsoft's Monday keynote introduced the fourth generation of the company's Kinect sensor during Build 2018 in Seattle.
On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented reality wearables.
A report from app data firm Sensor Tower reveals that more than 13 million ARKit apps have been installed on iPhones and iPads within the first six months since the toolkit launched with iOS 11.
When you visit a website in Safari, it's most likely keeping tabs on your browsing activity. It could be keeping track directly, or its third-party content providers and advertisers can be spying on you. All three could happen simultaneously. This enables them to serve you content that's tailor-made for you, but it can also feel like an invasion of privacy.
Mobile augmented reality developer Blippar's mission is to construct a computer vision map the world, with visual recognition of thousands of notable buildings, bridges, castles, holy places. A major step toward that goal has been taken by the company this month with the announcement of its landmark recognition API.
Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapchat and the Life VR app.
Augmented reality software maker 8th Wall has closed a Series A funding round of $8 million in capital to feed the growth of its development platform.
Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles.
Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality.
When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than individuals.
As interest in augmented and virtual reality continues to grow, so does the need to bring objects from the real world into virtual space. With that, there's also now an increased need for solutions that bypass the time-consuming process of producing handmade 3D models.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
In June at the eMerge Americas investors conference, Magic Leap founder (and NR50 member) Rony Abovitz proclaimed that the launch of their flagship product was "not far away."
With Apple ready to unleash ARKit to millions of iPhones and iPads and ARCore on its way to supporting millions of Android devices, is there room in the world for a cross-platform mobile AR platform?
Intel's driverless division will be managed by Israel-based Mobileye, as the chip giant emerges from relative obscurity in the driverless space to become a major supplier after completing its $15.3-billion purchase of Mobileye this week.
Smartglass maker ThirdEye Gen, Inc. has introduced an augmented reality solution for enterprises that includes their X1 Smartglass and a suite of software applications that enable completely hands-free computing.
It's fitting that students at the University of Washington can catch a glimpse of the new, 135,000 square-foot computer science building in augmented reality before construction is completed.
The status of Uber's driverless program remains a big unknown amid the company's recent woes, but a reported multibillion-dollar shot in the arm by Japanese tech giant Softbank could change all that.
With mobile developers near and far primed to implement augmented reality into their iOS apps with Apple's ARKit, uSens offers them a new tool for markerless location tracking.
If you live in New York City and are itching to sell your Yeezys, you're at risk of falling victim to thieves. A devious duo is searching Facebook to find people selling the popular sneakers and then robbing them at gunpoint when they meet up in person.
Modern warfare takes on a more literal translation with the advent of new augmented reality displays revealed recently by the US Army to improve soldiers' situational awareness on the battlefield.
Vuzix Corporation has lifted the preorder status on its M300 Smart Glasses, making the augmented reality device available for purchase by resellers, registered developers, enterprises, and consumers.
This week, augmented reality spawns in the world of online role-playing games with a soft launch down under from an indie game developer. Meanwhile, in Asia, another startup wins a coveted award for its AR headset. Finally, an established player in the mobile AR touches up its feature set with an app update.
With iOS 11, Apple is working hard towards breaking down language barriers to bring people closer together than ever before, as evidenced by Siri's newfound ability to directly translate words and phrases in different languages. In the near future, it's easy to imagine Siri as our very own real-life BabelFish.
According to a source at TechCrunch, a new version of Snap's 'Spectacles' could include augmented reality.
Anticipation is building for the release of the Essential Phone. Andy Rubin's newest creation is expected to be loaded with features like a rear fingerprint reader, attachable 360-degree camera, and an edge-to-edge display. However, a news release from Sprint has just revealed that it may take more than $700 to get your hands on the Essential Phone. The release revealed that the Essential Phone will be exclusively carried by Sprint, so it might be time to switch your wireless carrier.
In Indianapolis, two-year-old Kenley Ratliff has passed away from what is suspected to be Rocky Mountain spotted fever (RMSF), a tick-borne illness. The young girl fell ill with a fever, and just a week later, passed away. Now her family and doctors are looking into the cause of her death and warning others to check themselves for ticks this summer.
Computer vision technology maker uSens, Inc. has unveiled uSens Fingo, a camera module that enables tracking of hand and head movements for PC-based, mobile augmented, and virtual reality platforms.
In the nascent AR/VR race, any release news is big news. For augmented reality, those invested in the new technology eagerly await the release of Microsoft's Hololens and any inkling of information that comes with it. If you're one of those folks, you're in luck, as new information has just been disclosed about one of Microsoft's partners on the project, Lenovo, and their Hololens; including its release date and price.
Snap Inc. is no stranger to augmented reality. In fact, AR has been the Snapchat app's most popular feature, as face filters continue to update and change the way we communicate with each other. But in a new move, Snap Inc. is showing its commitment to improving AR and its real-world integration with its updated world lenses.
Just like in the Spy Kids 3D movie, US soldiers may soon upgrade their mission planning from 2D to 3D. Welcome to the wonderful world of augmented reality, US Army.
Unity 5.6 was just released on March 31, and it will be the last entry in the Unity 5 cycle. With all of the new features, it looks like Unity 5 is going out with a bang.
Soon, users will no longer need an expensive headset or even a smartphone to experience mixed reality. The new Microsoft update will be bringing mixed reality applications to every Windows computer next month. This new upgrade to Windows 10 named the Windows 10 Creators Update.
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.
