In the late nineteenth century, the advent of the motion picture wowed audiences with a new storytelling medium. Nearly a century and a half later, augmented reality is establishing a new frontier in film.
Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week.
One of the hallmarks of augmented reality's coming of age is that the technology is starting to find a home in business categories that are less obvious compared to typical AR enterprise use cases.
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
It seems like all tech companies want to know where we are. Even Apple and Google have been caught abusing their location access on iOS and Android. Luckily, there are apps that can trick your phone into thinking it's somewhere it's not.
If you're looking to save big on Apple AirPods, Beats, Bose, and other major headphones brands this Black Friday, look no further than Walmart. The store is hosting a number of sales on Black Friday itself, but you don't need to wait until Thanksgiving night to take advantage of the savings.
Let's face it, most of us do most of our shopping on Amazon these days. So why should Black Friday shopping be any different? The online retail giant always cooks up some great deals on high-demand items, like headphones. If you're looking to save some dollars on a new pair of Beats, Skullcandy, or Bose, you're going to want to check out Amazon.
The next phase of the holographic display is upon us, and Looking Glass is aggressively making sure that it's at the tip of the spear when it comes to leading that charge.
A century-old opera is getting a revamp in the UK after swapping dusty wigs and curtains for augmented reality overlays and Snapchat filters.
We have seen Kickstarter-launched wearables before, but this one is particularly unique and may even have you blinking a bit in wonder when you see how it functions.
With the imminent arrival of the HoloLens 2 expected any day now, Microsoft is preparing new users to take advantage of its software from day one.
Despite hints hidden in internal iOS 13 code, Apple did not unveil its long-rumored smartglasses at its annual iPhone launch event on Tuesday.
Augmented objects in the classroom are closer than they appear. Within celebrated the close of summer with Wonderscope's unveiling of a fourth installment in its iOS app, titled Clio's Cosmic Quest.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.
With Google taking on the sidewalks with augmented reality walking navigation for Google Maps, Apple has its sights set on the road.
Years ago, in 2013, Occipital introduced its original Structure Sensor for iOS, a mobile 3D scanning device for measuring three-dimensional objects. Soon after, in an unrelated deal, Apple acquired PrimeSense, the company that made one of the components for Occipital's scanning device.
A new profile on Apple's exiting design chief Jony Ive, the man behind many of the company's most successful products, paints a fuller picture of what led to his departure.
The recent industry whispers in augmented reality are mostly about Apple and its rumored fashion-friendly smartglasses, but one company isn't waiting for the iPhone heavyweight to enter the fray.
In recent years, unwanted calls have become a top priority for the FCC. In 2016, analysts estimated that US customers received over 2.4 billion robocalls per month. As a result, the FCC has provided carriers new tools to combat this problem.
I'm here at the annual AWE event in Santa Clara, California, and the venue is just as packed, if not more so, than last year.
With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well.
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.
Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR.
Whenever a new, category-defining Apple product is in the works, we usually get a series of creative concept designs to accompany the rumors swirling around the prospective launch.
Compared to the original AirPods, Apple's second-generation AirPods have better battery life, Hey Siri support, a more stable connection, faster switching between devices and call connections, less latency for gaming, and an optional Wireless Charging Case. If you plan on preordering the new model, you might want to skip the Apple Store and opt for Amazon instead to get it at your door quicker.
One of the best things about Android is the ability to customize every aspect of your device to make it your own. However, unless you have prior knowledge or experience with every single setting available to you, you might have missed a few critical features without even knowing it. Some settings are easy to find, while others might be tucked away in another menu of their own.
With the first pop-up showroom for North's Focals smartglasses opening its doors next week, customers are now able to purchase the smartglasses at a drastically lower price tag.
If you're an Apple fan, AirPods are the must-have wireless headphones to own. They know when they're in your ears, will pause music when one is taken out, and when you pair them with your iPhone they'll already work on your Mac, iPad, and iPod touch using the same Apple ID. However, whenever you use them on any other device, you have to manually reconnect them later to your iPhone.
With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality
With CES in full swing, it seemed like Magic Leap would have little to announce at the major tech event, but it turns out that one of its partners has weighed in with a rather substantial update regarding the company.
A year after making a splash at the annual Consumer Electronics Show in Las Vegas with Amazon Alexa integration, smartglasses maker Vuzix is bringing a notable weather app to its Blade smartglasses for the 2019 edition of the conference.
Apple has done a fantastic job of instantly patching iOS exploits through constant firmware updates to keep hackers at bay. Because of this, jailbreaking has largely been pushed to the fringes, resulting in a myriad of tweaks being abandoned by developers which, in turn, have been rendered incompatible with later jailbroken versions of iOS.
With the rapid demise of the 3.5 mm headphone jack, Bluetooth is fast becoming our best option for universal audio. The problem is, with over a decade of it being a standard component, many of us still own a reliable pair of wired headphones that we don't want to gather dust. Well with one tool, you can have your cake and eat it, too.
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019.
On Wednesday, in addition to uploading another batch of videos from its L.E.A.P. conference to its YouTube channel, Magic Leap also launched a new video series for developers called Spacebar.
According to Google's new Android ecosystem transparency report, you're eleven times more likely to be infected by malware if you're running Android Lollipop (5.0) as opposed to Android Pie (9). The same report shows that if you sideload apps, you're almost seven times more likely to be infected than if you stick to Google Play as your app source. All of the data provided in the report is quite interesting, but there's a clear pattern among malware-infected users.
Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.
