Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
In the weeks following Google's AR toolkit launch last month, the availability of quality ARCore apps has been somewhat limited. That changed on Tuesday, as a flurry of new and updated apps arrived on the Play Store, including some AR experiences available exclusively on Android.
Because augmented reality is still so new to so many people, there are a number of would-be experts opining online, often repeating basic facts anyone with a spare 15 minutes can find on their own. That's why it's important to point out when someone delivers what could be considered the ultimate cheat sheet for ramping up your AR IQ if you're unfamiliar with the finer points of the space.
Augmented reality startup 6D.ai is now accepting applicants for the closed beta of its 6D SDK. While operating in the background on a smartphone, the computer vision platform captures a dense 3D mesh in real time using just the device's camera (such a feat typically requires a depth sensor).
When the Nintendo 3DS XL came out, I traded in my regular sized Nintendo 3DS for one — but I ended up hating it. The XL just felt big and unwieldy, and because the screens were larger (with the same resolution), it ended up looking blurrier than the regular 3DS. This, to a less severe extent, is the argument for the Galaxy S9 against the Note 8.
Not all microwaves are created equal, so when you use the recommended cooking time on any microwaveable meal, chances are you're actually cooking the food too much or not enough. And unless you're really good at mental math or have a virtual assistant that's smarter than Siri and Google, you have to do things the long way — but not with these helpful apps for iOS and Android.
During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device.
Nintendo set the internet ablaze Wednesday night with two big announcements. First, Nintendo revealed that the Switch's paid online service will begin in September (boo), but it was the other report that really got fans excited — Mario Kart is coming to your iPhone.
The nemesis of music streamers is data caps, cell phone or otherwise. Restricting monthly data and forcing users to decide between quantity and quality of music has had audiophiles tearing their hair out since streaming toppled the iPod. While the problem regarding music quality seems difficult to tackle, it's far from impossible.
For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city.
With Google's release of Poly API on Thursday, the search giant has found a way to simplify the workflow for AR creators by enabling the ability to integrate its 3D object search engine Poly directly into an application.
One of the best parts of being an Android user is the countless awesome features. Many of these features are well-known and user-facing, like custom icon packs and launchers, but some get lost in the shuffle. Back at Google I/O 2016, Android Instant Apps were introduced to developers and enthusiasts. Since then, the feature has seen a wider rollout, but few users are aware of it.
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
If building with Lego blocks in AR appeals to you, rest assured that an app is on the way for iPhones, iPads, and Android devices.
If you were holding out on an iPhone X but still haven't bit the bullet on the $1,000+ price tag, it may be because you're not sure how it will feel in your hands compared to the iPhone 8 or iPhone 8 Plus, which are pretty much the same size as the last three iPhone models you know and love. We can help you figure this out, though, with a simple printout to compare phone sizes in your hand.
After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films.
A development duo has concocted an iPhone app that displays related tweets based on objects recognized by the device's camera.
To revise a line from the Blues Brothers, when it comes to ARKit apps, we've got both kinds — home utilities and games. As such, two more candidates for each category have made their way to the app store.
Directive Games received the enviable honor of unveiling their ARKit game, The Machines, on stage as part of Apple's iPhone launch presentation.
When customizing your Android home screen, it's always a challenge to balance aesthetics with functionality. Do you crowd your home screen with icons and widgets so they are easier to reach, or do you spread the icons over many home screens? Each option has its downsides, and with most launchers, these are your only choices — but with Action Launcher, there's another way.
Let's face it — our phones are our heart and soul. We do everything on them, from banking to media consumption. However, sometimes we download apps that we don't want others to see. Sometimes, we wish to hide apps so that, in the rare times we lend our phone to someone, we don't get judged for a lifetime by what they find.
One of the best new features in Android Oreo is the new Adaptive Icons system. Starting now, developers can create a single icon for their apps, then your launcher can stylize those icons in a broad range of shapes to match your system theme. Most home screen apps haven't added support for this feature yet, but Nova Launcher just threw its hat into the ring.
While Meta Company has agreed to a settlement in its lawsuit against a former employee and his company, they find the tables have now turned on them in the form of patent infringement allegations from another entity.
Forget what you know about controlling augmented reality experiences. "Scroll" lets you interact with augmented reality using a much more subtle approach: A ring.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
Verto Studio 3D is a 3D modeling package that has been in the works for a while now by Michael Farrell, the owner of Verto Studio LLC. Farrell has been working toward bridging the gap between XR 3D modeling and what we have become accustomed to with desktop 3D modeling packages like 3D Studio Max, Maya, and Blender.
Most newer phones come with a grayscale mode that you can activate when you want to save some battery life. The way it works is simple: If your graphics chip only has to render elements in black and white instead of full 32-bit color, it won't consume as much power.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
If you don't know Clay, you're probably going to want to. According to their website, Clay VR's goal was to not only expose users to the world of AR/VR, but fully immerse them in it. Clay does this by allowing users to feel like they were touching the objects in virtual worlds in order to make the virtual worlds feel more natural and real.
Netflix added the ability to download TV shows and movies on Android and iOS for offline binging back in Nov. 2016, and the process is the same as it is today. So if you anticipate having some downtime to catch up on Narcos or give Bright a try when you'll be away from a secure Wi-Fi connection, download videos onto your phone and save your data for more important things.
Earlier this year, NASA reported on findings that might point to water, and microbial life, on moons orbiting Jupiter and Saturn. Named Europa and Enceladus, those moons contain large oceans under their icy surfaces, which many speculate could hold microbial life.
Google quickly learned over five years ago electric vehicles (EVs) were the powertrain of choice for its then fledging driverless car program and the industry has since followed its lead.
I don't know how I feel about this. On the one hand, Futurama: Worlds of Tomorrow has charm. The original writers are attached to this project, and that shows in the humorous dialogue between characters.
A pair of organizations recognized companies working in augmented reality for their innovative technologies over the past week. Meanwhile, another company used augmented reality for a sector that is overdue for a technology makeover, while another company has developed new camera modules that could usher in the next evolution of mobile AR.
Who would have thought back in 1991 that you'd eventually be able to play Sonic the Hedgehog whenever and wherever you wanted? Not a crappy Game Gear version, either. I'm talking the full Sega Genesis version of Sonic, available to you on a bus, a plane, or in a rest-stop bathroom. Now imagine how those people would react if you told them the game would also be free. They would think you were crazy.
If the all the fingerlike projections in our gut were flattened out, its surface area would be 100 times bigger than our skin's. It's so large that the actions of just a small part of it can impact our health. A new research study has found that enterochromaffin cells in the intestinal lining alert the nervous system to signs of trouble in the gut — trouble that ranges from bacterial products to inflammatory food molecules.
Social engineering makes headlines because human behavior is often the weakest link of even well-defended targets. Automated social engineering tools can help reclusive hackers touch these techniques, but the study of how to hack human interactions in person is often ignored. Today, we will examine how to use subtle, hard to detect persuasion techniques to compromise a human target.
Running commands on Linux seems so complicated for the layman that it may as well be a foreign language. But for the die-hard terminal users, or for those who are just curious about the Linux experience, there's a new Android launcher that gives your home screen a command line makeover.
Instagram just added another nail in the coffin for Snapchat. It looks like it's the AR platforms final hurrah as IG has snapped up the app's last good feature: its AR selfie filters.
The driverless competition is heating up as Detroit automakers attempt to woo tech talent away from some of Silicon Valley's biggest players.
