While the automotive industry is moving towards adopting AR displays in future models, BMW is already shifting into the next gear with its vision of the technology.
It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.
With the consumer edition of its Nreal Light headset, scheduled to ship in 2020, Nreal is prepared to bring the entire Android app ecosystem into augmented reality.
Samsung, like other OEMs, partners with third-party companies to include their apps on Galaxy devices. For example, Microsoft pays Samsung millions to pre-install certain Office apps. But one of these partners might not be on the up and up.
Back when I worked in the music industry, I never imagined there would be a day that I'd be able to sit in a room surrounded by virtual album covers while listening to beats, but that day is really here.
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
Apple said goodbye to iTunes with the release of macOS Catalina, breaking up music, videos, and podcasts into their own respective apps, Music, TV, and Podcasts. But without iTunes, what app's in charge of interfacing with your iPhone? That would be Finder, and you use it to sync your iPhone, as well as back it up and archive backups for emergency restores.
We're a few weeks away from the fireworks associated with New Year's celebrations, but that doesn't mean you can't start a little early — in augmented reality.
Apple seeded the official version of iOS 13 to compatible iPhones on Sept. 19. Since then, we've seen two major updates — iOS 13.1, which, by our count, introduced 22 new features, and iOS 13.2, which also added 22 new features. Today, Dec. 10, Apple introduced the third major update: iOS 13.3.
Did Google CEO Sundar Pichai kill Google Glass for non-enterprise users? That's the obvious first question following news that non-enterprise Glass users will no longer have access to Google's core apps after February 2020.
After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.
The next phase of the holographic display is upon us, and Looking Glass is aggressively making sure that it's at the tip of the spear when it comes to leading that charge.
Pixels and other near-stock Android phones have the Google Feed baked into their home screen, but sadly, the default OnePlus Launcher doesn't. Even more disappointing is the fact that the OnePlus Launcher actually has the Google Feed code built into it, but it's not activated. Let's change that.
Those going on crazy off-road adventures, taking their inspiration from various SUV commercials, are likely to encounter many unexpected, all-terrain dangers.
Best known for its mobile phones and television sets, South Korea's LG has had a quieter presence in the US compared to the country's homegrown efforts.
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
The 15-year-old star of the 1980s-inspired hit series Stranger Things, Millie Bobby Brown, may have (spoiler alert) lost all her powers as the character "Eleven," but in the real world, she still has augmented reality in her arsenal.
With the imminent arrival of the HoloLens 2 expected any day now, Microsoft is preparing new users to take advantage of its software from day one.
Norway-based production tools company Vizrt is putting the real into augmented reality with its broadcast AR solution that's designed to keep sports fans (and other audiences) watching.
Magic Leap is making it easier for developers to share their spatial computing experiments with other Magic Leap One users.
Android 10's new dark mode is a pleasure to behold for longtime users. Ever since OLED panels became widespread, we've been clamoring for the feature. But now that we have it, there's a new problem: it doesn't turn on automatically based on time of day. Thankfully, a simple app can turn dark mode into a true night mode.
With Android 10 hitting the streets (at least for those mobile devices that get quick updates) and the public release of iOS 13 dropping on Sept. 19, Google is releasing an update on Thursday to ARCore that adds some fantastic new benefits to its cross-platform capabilities.
In our comparison of the best gaming phones in 2019, the winner actually surprised us. A phone that most people don't know about from a brand you probably haven't heard of ended up as the clear winner. But how? Well, it ticked so many flagship boxes despite its midrange price tag.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.
Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
With Google taking on the sidewalks with augmented reality walking navigation for Google Maps, Apple has its sights set on the road.
Years ago, in 2013, Occipital introduced its original Structure Sensor for iOS, a mobile 3D scanning device for measuring three-dimensional objects. Soon after, in an unrelated deal, Apple acquired PrimeSense, the company that made one of the components for Occipital's scanning device.
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.
Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector.
If you've read or watched anything Harry Potter before, you know friendship and teamwork are huge parts of the story. The same goes for Harry Potter: Wizards Unite, with its "Wizarding Challenges." Here, you can tackle Fortresses full of Foes alone, but why do that when you can battle with up to four other friends at once? Here's how it all works on Android or iOS.
Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Magic Leap and Samsung are putting their money where their augmented reality plans are, with the former acquiring an AR collaboration technology and the latter funding a waveguide display maker.
While hackers know and love the Raspberry Pi, many don't know of its cheaper cousin, the microcontroller. Unlike a Pi, which can be used more or less like a regular computer, microcontrollers like the Wi-Fi connected ESP8266 require some necessary programming skill to master. In this guide, we'll build an Arduino program from scratch and explain the code structure in a way anyone can understand.
While augmented reality industry continues to grow, analog board games are also making a comeback. So, why not join the two together?
Like last year's beta release of Android Pie, Google has allowed the Android Q Developer Previews to support some non-Pixel devices. Announced at Google I/O 2019, there are 15 non-Pixel smartphones eligible for the Android 10 Beta, including 2017's Essential PH-1.
Next to Apple, Snap is currently one of the most important companies on the planet in terms of delivering products that are moving augmented reality into the mainstream. That's why it's no surprise that Facebook, which is also focused on AR and tried to acquire the company for $3 billion several years ago, duplicates many of the smaller company's features.
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
