In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. On the other hand, enterprise AR is utilitarian, but it gets the job done and, in the long run, pays for itself.
Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement.
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.
If you've been putting off upgrading your iPhone or iPad, you might want to start shopping for a current-generation device to take advantage of the latest capabilities in ARKit 3.
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices.
The perfect promotion for Pokémon: Detective Pikachu has finally come to fruition as Niantic has added some movie-related perks to Pokémon GO.
If you have a modern iPhone, you have an excellent video recorder at your disposal. Every iPhone since the 6S has the ability to shoot in 4K resolution, and each new iteration has brought new capabilities to the table. But even the best mobile shooter can use a little extra help. That's where these video recording apps come into play, to ensure the footage you capture is as good as can be.
Nowadays, our phones are capable of just more than 30 fps video. Phones like the Galaxy S10 can shoot 4K at 60 fps, even on the front camera. Slow motion functionality has recently started to appear on more and more devices — but as you may have noticed, the quality of the feature differs from phone to phone.
The Galaxy S10 is one of the best phones in years from world's largest smartphone OEM. With its astonishing display, new UI, and top-tier cameras, there isn't much to complain about. The one major gripe we've had is the in-display fingerprint scanner and just how slow it is. Thanks to a recent update, it just got a whole lot faster.
Planning a vacation overseas can sometimes feel overwhelming with the number of things you need to remember before heading out. Since smartphones keep us connected at all times, it's essential that you have everything you need here as well. Unexpected events can arise while on your trip, and you should be prepared for anything like a survival expert.
Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well.
While the Galaxy S10 is a beautiful phone, its software isn't for everyone. One UI makes huge strides toward undoing the mess known as TouchWiz, but for purists, it's still not quite on par with stock Android. Fortunately, the beauty of Android is you can change this with a few apps.
The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products.
Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries.
Picture this: You finally get that awesome angle, the perfect selfie. You can't wait to post it on your Instagram, except there's one problem — it looks a little flat and the colors just seem off. Maybe it's the lights? Or maybe your new smartphone camera isn't as good as you thought? How are your friends getting those beautiful photos they've been posting on social media?
The actual augmented reality portion of Pokémon GO is about to get even more fun for players. On Tuesday, the company revealed GO Snapshot, an extension of AR+ Mode facilitated by ARKit and ARCore that will enable players to pose Pokémon characters in augmented reality for photo capture.
The last six months have been filled with ups and downs for international music superstar Ariana Grande, but she's starting 2019 on a new, virtual foot, powered by Apple's iPhone TrueDepth camera.
With the best selling phone on Amazon in 2018, Lenovo had big shoes to fill when making the successor of the Moto G6. Fortunately, Lenovo was up to the task. The Moto G7 continues to provide a high performance-to-price ratio, offering a worthwhile upgrade for G6 users while remaining budget friendly.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Creating GIFs of your own burst images has been possible for a while with third-party iOS apps, some of which cost money or include in-app purchases to utilize the full potential. Fortunately, with Shortcuts, Apple's automation workflow app, there's finally a native way to achieve this without spending any cash.
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
Augmented reality and drones already go together like turkey and stuffing, but a new iOS app adds some spice to the combination with a new kind of flight path automation.
In the battle for best stock Android flagships, there are really only two choices: Google Pixel phones and OnePlus phones. Although the latter isn't true stock Android, it is impressively close and usually paired with more impressive hardware than the Pixel lineup. The latest is the OnePlus 6T, which will be a bit controversial for fans this year.
Electronic Arts is inviting players of The Sims Freeplay and their friends to visit the homes of their Sims in augmented reality with a new AR mode that supports multiplayer and persistent content using ARKit 2.0.
Have you ever browsed through Lenses on Snapchat and got bummed out when the app recommends that you "try this with a friend" and you're all alone? Well, now you can take AR snaps with your cat!
Apple officially released iOS 12 to everyone on Sept. 17, and while the new iPhone XR, XS, and XS Max will come with the software by default, you have a choice on whether or not to update your current iPhone model from iOS 11. There are a lot of tempting features to want to update right away, but there are also some compelling reasons to wait it out and install at a later time.
Apple's successor to the iPhone X is a beautifully made smartphone with much of the same characteristics, including a 5.8-inch OLED screen, two storage choices, and Face ID. But many features set the iPhone XS apart from its predecessor, as well as the other 2018 lineup of iPhones, making it a worthy choice to upgrade to if you're in the market for a new mobile device.
They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits.
OnePlus will be releasing a new phone in the second half of 2018, specifically, an upgrade to their T-series. Over the past two years, #T versions have come out about five months after their predecessors and have included small updates that fix any problems from the previous OnePlus device. While we do know a bit about OnePlus 6T, what it could be is much more exciting.
Front and center for iOS 12 this year is Group FaceTime, which allows users to chat with up to 31 additional people at once. While that ambitious feature is sadly delayed, don't cast away FaceTime just yet — you can always pick up your iPhone and start a call with any single contact directly from the Messages app.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
Google's ARCore team is staying busy, as evidenced by yet another update of its augmented reality toolkit.
The latest preview build for Microsoft HoloLens is packed with new sharing features, including support for the Miracast protocol.
Augmented reality experiences created in Lens Studio now have a permanent home in the Snapchat app. On Tuesday, Lens Explorer will begin giving users access to a scrollable screen full of a variety of new Lens Studio creations.
As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer.
If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give apps the ability to track hand gestures with just a smartphone camera.
There's always been a clear divide between flagship and midrange phones. Flagships will run you at least $700, while midrange typically falls between $250 and $550. The main difference is the processor, with midrange phones sporting a 600-series Snapdragon and flagships rocking the 800-series. Now, Qualcomm may have just created another smartphone tier with their newly-unveiled 700-series chip.
