News: Zara AR App Brings Virtual Models to Life in Stores
Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.
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News: PhotoBloom AR Brings Your Framed Photos to Life as Augmented Reality Videos
Taking photos that are actually printed and hung on a real wall, versus being shot and shared via a social wall, is a seemingly lost art, but PhotoBloom AR wants to change that with augmented reality.
News: Lampix Exec Gordon Meyer Podcast Interview, Says the Future of AR Isn't in Wearables
The future of augmented reality isn't on your smartphone or face, it's in the everyday items all around us. At least that's the belief of Gordon Meyer, the vice president of marketing at New York-based startup Lampix.
Instagram 101: How to Use Nametags to Quickly Add New Friends
Instagram is no stranger to stealing features from Snapchat. Stories, originally a Snapchat invention, feels more at home with Instagram today. Now, Instagram is attempting to repeat this feat with nametags, a way to quickly add new friends akin to Snapchat's Snapcodes.
News: Augmented Reality App Created by NYU Students Can Translate Sign Language in Real Time
While Magic Leap may have plans to eventually introduce sign language translation for smartglasses in the near future, students at New York University have demonstrated that such a feat is possible today with a smartphone and a prototype app.
News: Apple's Education-Focused iPad Event Pushes Augmented Reality Further into the Classroom
At Apple's education event in Chicago on Tuesday, augmented reality stood at the head of the class among the tech giant's new offerings for the classroom.
News: Developers Can Now Add Native 3D Content Search & Download from Sketchfab to Their Apps
Sketchfab, one of the leading 3D model aggregators, continues to defend its turf from encroachment by Google. This time, the company has deployed a new API that gives developers even easier access to Sketchfab's extensive library.
How To: Add Mickey Mouse & Other Custom AR Emojis to Your Galaxy S9
Samsung introduced AR Emojis in the Galaxy S9, largely as a response to the iPhone X's Animojis. However, they appear to be taking on a life of their own by integrating a variety of custom AR Emojis. Among those are ones from the PyeongChang Olypmics and even Mickey Mouse.
News: Capital One Introduces AR Features to Ease the Car-Buying Experience
If you're playing word association with the terms "augmented reality" and "automobiles," your first thoughts probably center on navigation displays in cars or virtual models of exotic vehicles.
Snapchat 101: How to Tag Your Friends Using Snap's @ Mention Feature
Along with the awesome early-2018 addition of Giphy GIFs in Snapchat, you can now share other people's Snapchat handles and tag them in a way that lets others reach those people easily — something you couldn't do before in the app.
Market Reality: Magic Leap & Apple Stockpile Funds & Talent as Samsung Reveals AR-Focused Smartphone
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
How To: Add Time & Location Stickers to Media Files on WhatsApp for More Context
For quite some time, popular messaging apps like Snapchat have had features that let you place stickers on photos and videos to add time and location-based information. To catch up, WhatsApp has now added the same functionality to its messaging platform in an effort to remain among the most well-rounded messaging apps available.
How To: Get the Galaxy S9's New Ringtones & Notification Sounds on Any Android Phone
The Galaxy S9 was announced February 25, and it's jam-packed with features like AR Emojis and and a Dual Aperture camera. You really love the cut of its jib, but maybe you don't have the means to get your hands on one. Well now, you can get the Galaxy S9's notification sounds and ringtones, to help you feel like you own one.
News: Snapchat Makes Its World Lens More Social with 3D Friendmojis
Because it takes two to tango, your dancing Bitmoji World Lens on Snapchat is getting a dance partner.
News: Concept Apple AR Smartglasses Offer Powerful Vision of Company's Next Wearable
After years of rumors, we got our Apple Watch, and we have our anniversary iPhone, so now everyone has moved on to a new Apple rumor obsession: Apple smartglasses. And, in keeping with Apple rumor tradition, we're getting some pretty imaginative ideas of what the next big Apple product might look like.
News: Cornell Researchers Use Augmented Reality to Craft 3D Printed Objects in Real Time
We've seen a number of unique mashups of augmented reality with other bleeding edge technologies, but somehow it took until 2018 for someone to come up with a now obvious complement to AR: 3D printing.
News: Microsoft Enlists Rapper/Actor Common to Push Its HoloLens Future During NBA All-Star Weekend
The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got a look at how Microsoft may be planning to market the device if it ever goes truly mainstream.
News: Apple Highlights Augmented Reality's Role in Its Future with Dedicated Page on Its Website
Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website.
News: Magic Leap Patent Reveals the Lightpack May Be More Than Meets the Eye
Among the revelations uncovered during the December unveiling of the Magic Leap One: Creator Edition was the fact that the Lightwear augmented reality headset would be tethered to a wearable computer called the Lightpack.
News: Update — Apple Linked to OLED Maker Investment, but eMagin CEO Says No Cash from Cupertino
Update: Monday, 11 p.m. ET: In a report from Bloomberg, eMagin CEO Jeffrey Lucas has contradicted what appeared to be investor information found in SEC filings that surfaced on Monday. Although Apple is listed among several other investors in the company in filing, Lucas told Bloomberg that Apple is not, in fact, an investor in the company. Offering further clarification, Lucas told the news site that eMagin "listed those companies in the filing because it had discussions with them at industr...
News: Snap Highlights Augmented Reality's Role in Favorable 2017 Results & Optimistic 2018 Plans
After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday.
News: Investors Bet $8M on Former Google & Facebook Engineers' Platform-Bridging AR Development Tool
Augmented reality software maker 8th Wall has closed a Series A funding round of $8 million in capital to feed the growth of its development platform.
News: Amazon Pushes Athletic Wear in Augmented Reality with Mo-Capped Fitness Models
Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles.
News: Microsoft Gives Us a Peek at the Reality Room Created for Employees to Experiment with AR & VR
One of the most overlooked components of talking about augmented reality and virtual reality is getting people to actually use the hardware and software associated with these platforms.
News: Snapchat Rings in the New Year with a Lens Studio Contest for AR Artists
Snap is turning to some light bribery to boost adoption of its new Lens Studio software. The January Jumpstart Challenge encourages artists to create and share a Lens that celebrates the New Year. One selected winner will take home a Lens Studio Swag Bag that includes an iPad Pro. In addition, the Lens could be featured in the Lens carousel for others to experience.
News: Augmented Reality Mirror Patent from Amazon Can Turn Fitting Rooms into Exotic Locales
In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds.
News: Snapchat Claps Back at Facebook by Letting Users Create Custom AR Lenses with Lens Studio
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
News: Apple Bets Another $390 Million on AR's Future, Funds Finisar to Increase iPhone X Component Production
In a move that will increase production capacity for its TrueDepth camera system, Apple has awarded vendor Finisar with $390 million from its Advanced Manufacturing Fund.
Apple AR: This App Lets You Take Your Twitter Obsession into Augmented Reality
From media insiders to the halls of politics, news travels fast on Twitter, making it one of the most powerful social media channels for disseminating or collecting information. Now, for better or for worse, you can immerse yourself in the data firehose of Twitter in augmented reality.
News: Concept Smartglasses Offer Glimpse of the Future of Luxury AR Wearables
In the years leading up to the release of the Apple Watch, we were frequently teased with concept designs of what Apple's smartwatch might look like. Of course, many of those outlandish designs were off the mark, but the attention to the idea itself hinted that the public was ready for a mainstream wearable from a high-end hardware maker like Apple. Now smartglasses are getting the same treatment.
News: Google Is Promoting Adware as One of the 'Best Apps of 2017'
Just yesterday, Google announced that it is banning all apps that contain any form of lock screen ads. Today, they posted a list of the Best Apps of 2017 for the Play Store. Given the new policy of cracking down on apps with advertisements on the lock screen, you wouldn't expect to see one of those in the list of top apps. Unfortunately, that's exactly what happened — Google is promoting obvious adware in their list of best apps.
News: SyFy's New 'Happy!' AR App Gives You a Flying Unicorn Voiced by Patton Oswalt as an Imaginary Friend
If you've ever wanted to hang out with a flying unicorn that sounds like actor/comedian Patton Oswalt, get ready to get Happy!
News: Nissan Brings the Force of Star Wars to Its Dealerships with Augmented Reality
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
News: BMW Invites You to Test Drive the X2 with Snapchat Lens
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
News: Apple Working on Rear-Facing AR Sensor for 2019 iPhone, Report Says
Apple CEO Tim Cook told us that augmented reality would change everything, and now we have a better idea of exactly what he meant.
News: Snapchat Sponsored Lenses Are Now More Helpful to Advertisers Through Context Cards
Snapchat's popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content.
Opinion: Snap Inc.'s Massive Loss on Spectacles May Hint at Trouble for the Future of Mainstream AR Smartglasses
The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.
News: This New AR App Is Like Minecraft for Drone Pilots
If DroneBase's new AR platform inspires even half the creativity among its users as Minecraft did with its community, then drone pilots are about to enjoy acres of blocky worlds to explore among the clouds.
News: Olympus Muscles in on Google Glass Territory with Enterprise AR Smartglasses
When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than individuals.
News: Facebook, Instagram & Snapchat Pass Out Halloween-Themed AR Filters Like Soooo Much Candy
If social media apps were houses in a neighborhood and augmented reality photo effects were candy, then Facebook went to Costco and brought home a full pallet of treats.