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Confused by TikTok? Trying to grow your Instagram fanbase? Aiming to create the perfect Facebook ad? Growing an audience might be challenging, but with the right strategies, it is possible — and fun.
Ever a hacker can have their own business that goes beyond cashing in on profitable bug bounties. With the right skill set and certifications, an ethical hacker could build a cybersecurity firm, become a penetration testing for hire, or even just consult on preventive measures to defend against black hats. But learning how to start and grow a business is rarely easy.
The sky is the limit when it comes to augmented reality, but Snapchat's latest innovation is keeping its AR platform grounded.
Snapchat is probably used to Facebook copying its features by now, but Apple borrowing a page out of its playbook is likely a bit more surprising.
The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot.
While Apple and Google have paved the way for developers to create web-based AR experiences through their respective mobile toolkits, an open source option has entered the space.
Snapchat parent company Snap credits its popular augmented reality experiences and its flourishing Lens Studio creator community to its user growth throughout the year.
After achieving viral and financial success with its Gender Swap and Baby Face camera filters, Snapchat has returned with the augmented reality equivalent of Benjamin Button.
As one of the household brands in creative software, Adobe is now ready to lay its claim to the artistic side of augmented reality.
The mystery surrounding Overture, an app that showed up in the Magic Leap World app store along with the latest Lumin software release, has been cleared up.
Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry.
As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.
With $100 million in grant funding already available to developers via its MegaGrants program, Epic Games is sweetening the pot with some gear for Magic Leap developers.
Despite the hype and potential of immersive computing, the augmented reality industry is showing that it is not invincible, as another AR hardware maker, this time Osterhout Design Group (ODG), is reportedly going out of business.
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
First, there was SnapCat. Now, we have DogChat! Or SnapBark? In October, Snapchat took social media by storm with its Lenses for cats. But the latest addition to the camera app has given dog lovers an augmented reality Christmas gift they won't want to return.
While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences.
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.
Better known among consumers for its virtual reality apps, Jaunt is now pivoting toward solutions for augmented reality developers.
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.
Based on its continued research, it appears Microsoft recognizes that the next HoloLens needs a wider field of view (FoV). Based on a recently-revealed documentation, the company's research team has found another way to accomplish that objective.
Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
While some in the augmented reality space are tweeting about future amazing immersive experiences and others are showing off cool experiments, Microsoft continues to move forward with tangible business solutions right now that show how the HoloLens can improve business.
One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year.
The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps.
Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty.
Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture.
After hosting millions of free 3D models online, Sketchfab is betting that augmented reality and virtual reality developers and creators will be willing to pay for premium 3D content.
Snapchat's popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
Augmented reality software maker Upskill has released the latest version of their Skylight platform, adding a number of new tools to ease implementation and improve functionality for enterprises, including a new application builder.
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.
The incidence of tuberculosis (TB) is dropping in the US, but the World Health Organization (WHO) considers it to be epidemic in the rest of the world — there were over 10 million new cases in 2016.
Hutch Interiors, Inc., makers of an eponymous augmented reality home design app for iOS and Android, has closed a series A round of funding, led by online real estate company Zillow Group, totaling $10 million.
Wargaming's World of Tanks — the popular multiplayer online war game — teamed up with The Tank Museum to create an augmented reality experience like no other. Alongside several German tanks that are part of the exhibit, visitors can use Microsoft HoloLens and Google Tango technology to explore a rare Stürmtiger tank inside and out.
