Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
Cytochrome P450 (P450s) are proteins found in nearly all living organisms, which play roles that range from producing essential compounds and hormones to metabolizing drugs and toxins. We use some of the compounds synthesized by P450 in plants as medical treatments, but the slow growth and limited supply of these plants have put the drugs' availability in jeopardy and jacked up prices.
A promising new antibiotic has been discovered in, of all things, another bacteria. Burkholderia bacteria live in diverse habitats, including soil, plants, and humans where they thrive by knocking out other microbes that compete with them for resources or threaten their existence. Scientists have discovered they accomplish this by producing a very effective antibiotic.
At Facebook's first Communities Summit, admins from top Facebook groups assembled to discuss tools to better manage and optimize their members. Here, Facebook CEO Mark Zuckerberg announced that these changes fuel the company's shifting focus from connecting the world to uniting it.
Mitochondria are known as the powerhouses of our cells because they generate energy to power them. But they also play a key role in the death of cells when they're damaged, infected, stressed, no longer needed, or at the end of their life.
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
A 'superbug' fungus is currently running riot in the hospitals of New York and New Jersey. This outbreak of Candida auris has contributed to 17 deaths in NYC, according to recent reports.
US blood banks have assured the American public that they have the tools to prevent a Zika contamination, despite the rapid spread of the disease.
The mention of Zika can strike fear in the hearts of pregnant women. With infections increasing around the world, including in the US, researchers are fighting the clock to figure out how the virus can have such horrific effects in some people.
These days, if you walk through Best Buy, you will see an entire area designated to smart home technology. Thanks to the interest and growth of the Internet of Things (IoT), this exciting new technology has finally entered the mainstream. Appliances, thermostats, and even the lighting throughout your house can be controlled from your computer or smartphone. You could also use artificial intelligence; Simply tell Amazon's Alexa what you want your house to do, and she will do it.
You're all kale-d out, you've had it up to here with golden milk, and you're on the prowl for the next superfood. Well, get ready for some unicellular goodness: the next superfood is an algae named Spirulina, also known as Blue Majik. (Kudos to the marketing exec that came up with that, am I right?)
Move over rainbow food trends, there's a new, darker kid in town: jet black ice cream. And no, it doesn't have squid ink in it.
In this tutorial First, we will discuss what a meeting is, How can we schedule it in Outlook. A meeting can be defined as a mass of two or more people have a common motive. All the people present in a meeting can share their ideas and exchange information, to carry out the actions to achieve their goal. This tutorial helps those people who are looking for the steps to Schedule a Meeting in MS Outlook.
After a few years, your cinnamon, paprika, and saffron begin to lose their vibrant hues, and the aromas that once filled your kitchen are barely distinguishable when you open their jars. These are telltale signs that your spices need to be replaced sooner rather than later.
This article is to all the newbies on here wanting to become a hacker. Since I have seen many newbie questions on here, I need to address this.
Few things are as frustrating as grabbing food from the fridge just to discover that your leftovers have gone bad. When it comes to cheese, you may have taken every last precaution to keep it as fresh as possible—sealed plastic containers, saran wrap, parchment paper—but to no avail.
The next time you're out camping, whether it's outdoors in the wilderness or right outside in your own backyard, try this hack out for an effortless campfire all night long. While there is definitely some prep work involved, it's well worth it if you don't need a huge bonfire, and more so if you plan on cooking meals over the flames.
As this generation continues to evolve, we become more involved with social media. For example, you may have a Facebook, Twitter, and a Google+ account, and be heavily involved in using all three, but the constant switching between sites, logins, and conversations can get very tedious.
Apple is very tight lipped about their products, and their iPhone is certainly no exception, but when products depend on global manufacturing, it's nearly impossible to keep good secrets contained.
You can find a ton of live wallpapers for your Android device on Google Play, but the more alluring interactive ones are a harder to come by, which can bring your home screen to life using a few finger swipes and taps.
Hello! This tutorial is made for all who like to sunbath, but also do not want to get those tiny first wrinkles too soon. Or even skin cancer.
Is your fridge getting out of control? Can't identify that raunchy smell that has invaded your ice box? Can't find your ketchup? The best way to alleviate these problems is by organization. Organizing and keeping your fridge tidy is the best way to go, but it could be hard in a roommate situation where one said roommate will never give a damn. Nonetheless… chill out! Use these helpful tips to get your refrigerator organized.
Love the beauty and fresh fruit of trees but have limited space? Try your hand at dwarfing a tree. You can enjoy all the benefits of a tree without any worry of the tree outgrowing the area or roots damaging side walks and property. Plus, they just look adorable.
One can easily get rid of acne scars without surgery by means of following steps. Identify the type of acne scars you have. See a dermatologist who can tell the difference between types of scars. For example, scars may be classified as ice pick, boxing, rolling or hypertrophy scars. Not every nonsurgical removal techniques will work with each type of scar. Get a chemical peel. A solution is applied to the skin which causes the top layer to peel off. This encourages new skin growth. Peels are ...
Drawing a woman is a lot like drawing a man, only curvier. You can use triangles to sketch the basic form of a woman, giving you a guideline to sketch in more and more detail until you’ve given her the look you want.
Highlights add depth and interest to a hair color. Get that beachy, sun-kissed look and change up your style by adding some well placed highlights in your hair. You’ll save time and money by buying a kit and doing it yourself.
In these videos on raising farm animals, learn the basic facts about pigs. Our expert naturalist will discuss some of the major characteristics of this species, as well as tips for raising them, including stages of pig growth, eating habits and digestion, housing , common problems, signs of disease, keeping pigs as pets, breeding and piglet care and development.
In this series of free gardening videos, expert gardener Jose Zuniga shows you how to plant a small corner garden in your yard, complete with flowers and a palm tree. He offers advice on planning where to place your garden for optimal sunlight and growth, what sorts of gardening tools and supplies you'll need and where to buy them, and how to prepare the soil for planting. Jose demonstrates how to transplant a palm tree, offers planting spacing tips, and advice on mulching and maintaining you...
In this kids’ crafts video series, learn how to nurture the growth of your child’s mind and imagination, as well as how to train them to create—through clay pottery in this instance. Our expert will give you some basic instruction on how to make pottery and what craft supplies you need. Then get some free ideas and projects to work on, including a Christmas ornament and a pinch pot. Finally, learn how to use a pottery wheel, and how to teach your kids to use one.
Over the past decade, China tech giant Tencent has invested in several companies with varying roles in the augmented reality industry.
Did you know there is a simple trick to making beautiful, professional charts? Whether for your work or for making running your own business easier, Edraw Project Software will make all your projects simple. Right now, a Perpetual License, which includes three-year upgrades and maintenance, is on sale for almost half off, at just $89.99 — that's a 49% discount off the regular price of $179.
This year, over 2.7 billion gamers will spend nearly $160 billion dollars. That number is predicted to increase to over $200 billion in just three years. If ever an industry had growth potential, this is it.
The impact of the COVID-19 pandemic caused by the novel coronavirus has practically guaranteed that the virus, along with the phrases "social distancing" and "flattening the curve," will rank among the top search terms of 2020. USA Today combined the phrases in its latest augmented reality experience, which quizzes your knowledge in the best practices of social distancing.
