Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
The close of the second quarter of 2021 brought about a flurry of merger and acquisition and financing activity in the augmented reality industry, headlined by the acquisition of Ubiquity6 and JigSpace's new multimillion-dollar funding round.
While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality.
The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat.
It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off.
We're still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectacles AR started and got our hands on Lenses from Lego and Disney featured during the keynote.
Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple made another strategic investment this week that has implications for Apple's AR future.
Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables.
There's already some fierce competition between Snap and Facebook in the AR space, but it's about to heat up even more, with Snap snatching up a 3D mapping startup that could add some new AR capabilities to its arsenal.
As a company, Facebook is not shy about talking up its AR smartglasses plans. The latest missive comes from two executives in charge of developing AR software and hardware.
Microsoft believes its Mesh platform can help developers build immersive AR apps more easily. We spoke with a member of the Microsoft team to learn more about the platform.
The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot.
The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety.
The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabilities to the platform to stoke more creativity from its creators.
The Pi-hole project is a popular DNS-level ad blocker, but it can be much more than that. Its DNS-level filtering can also be used as a firewall of sorts to prevent malicious websites from resolving, as well as to keep privacy-killing trackers such as Google Analytics from ever loading in the browser. Let's take a look at setting a Pi-hole up and customizing a blacklist to suit your needs.
Apple said goodbye to iTunes with the release of macOS Catalina, breaking up music, videos, and podcasts into their own respective apps, Music, TV, and Podcasts. But without iTunes, what app's in charge of interfacing with your iPhone? That would be Finder, and you use it to sync your iPhone, as well as back it up and archive backups for emergency restores.
Hello, budding augmented reality developers! My name is Ambuj, and I'll be introducing all of you Next Reality readers to the world ARKit, as I'm developing an ARKit 101 series on using ARKit to create augmented reality apps for iPad and iPhone. My background is in software engineering, and I've been working on iOS apps for the past three years.
Apple's latest multitasking feature for iPad lets you go beyond Split View's two-app restriction to use up to four apps at once. Here's how it works.
The latest iPhone update introduces big features like Live Activities and Clean Energy Charging, but those aren't the only things you'll notice different on iOS 16.1. If you build your own shortcuts in the Shortcuts app, there are a few things you'll definitely want to know about the new software. It's not a massive feature drop as with iOS 16.0, but they are important changes.
It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with major deals supporting their AR strategies.
A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapchat.
Over the past few weeks, Google, Snap, and Facebook have all taken their turns to show off their new augmented reality technologies. This week, it was Apple's turn, with new AR features for iOS 15 along with new capabilities for developers.
Google and Snap held their annual conferences this week, and both companies managed to upstage their new AR software features with fantastic new AR hardware.
The Metaverse, or AR cloud, has been a sci-fi dream for decades, but only recently have companies begun to actually develop the technology to build it. With its latest funding round, Epic Games is suddenly a front-runner in this pursuit.
The race for the future of AR wearables gained steam this week with several pivotal developments. First, Apple, the subject of numerous reports and rumors regarding its purported AR headset, is reportedly eyeing an in-person unveiling of the device for later this year, rather than introduce it at its upcoming virtual Worldwide Developers Conference, which would usually be as good a time as any to make a big AR hardware announcement.
Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users.
When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing.
Whenever something goes wrong with your iPhone, or whenever you want to downgrade from an iOS beta back to the regular iOS release, you can restore your iPhone to your last saved state. Restoring to an iCloud backup is great but won't work in all situations. Plus, if you saved a backup on your computer, that may be the best route to take to get back all of your data.
Whether you've celebrated multiple cake days or you're just now getting your feet wet with Reddit, it's a rite of passage to choose your preferred smartphone client. Quick spoiler: Your best option most certainly is not the official Reddit app.
While iOS 11 is ready to take over your iPad, iPhone, and iPod touch, let's take a step back and check out all of the new features that iOS 10 brought to the public when it was released to everyone in Sept. 2016.
You may prefer reading news stories, web articles, and books on your iPhone over listening to them in spoken form. Still, sometimes it's necessary when driving, walking, cycling, cleaning, working, or performing other activities requiring a little multitasking. To help you out, Apple has a text-to-speech service on your iPhone — you just need to know how to find and set it up.
Apple finally gave the Books app for iPhone the attention it deserves, making the experience even better for reading e-books and listening to audiobooks on the go. You can even do more with Books in custom shortcuts you develop.
From time to time, you may need to locate the version and build number for a particular app on your iPhone or iPad, but it's not at all obvious where you can find the information. Well, there's more than one place to look on iOS 18 and iPadOS 18, but none are perfect solutions. Knowing each method will ensure you can always find any app's real version number.
Have you ever been locked out of your iPhone? Maybe you forgot your passcode. Or perhaps someone with access changed the passcode as a prank. Your iPhone's display could have even been damaged and unresponsive. Whatever the reason, there's an easy way to get back access to your iPhone the next time it happens.
Using an iPhone isn't difficult, but it can be if you're using it for the first time, especially if you switched from an Android phone. That's primarily because of the massive difference in the user interface between the two operating systems. And when it comes to taking screenshots, you have more options than just using the hardware buttons.
There are hidden Wi-Fi networks all around you — networks that will never show up in the list of available unlocked and password-protected hotspots that your phone or computer can see — but are they more secure than regular networks that broadcast their name to any nearby device?
Are you tired of endless rows and columns of apps on your home screen? Before iOS 14, your only option was to hide apps in folders, uninstall them, or use some sort of elaborate workaround. You could hide a few stock apps easily enough, but that's it. Now, in the latest version of iOS, you can hide apps for real, and even hide entire home screen pages, and still access the apps in one convenient drawer.
It's easy to back up and restore your iOS devices using iCloud, but there are a few downsides to encrypted iCloud backups. For one, Apple holds the key to decrypt all the data. Plus, you're limited to only 5 GB of data for free before you have to upgrade your storage to 50 GB, 200 GB, or 2 TB.
Apple's iOS 11 is finally here, and while they showed off several of the new features it brings to your iPhone, iPad, and iPod touch back at WWDC 2017, they've only just touched the surface of what iOS 11 has to offer. There are a lot of cool new (and sometimes secret) features to explore, so we've collected them all here for you.
