The augmented reality cloud will probably be one of the most important pieces of digital real estate in the next few years, and China has no intention of being left out of the virtual land grab.
With HoloLens 2 (hopefully) just around the corner, Microsoft has announced that it will no longer be providing any major operating system updates to the original HoloLens.
Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.
Historically, patents have never been a rock-solid source for uncovering the future of a company's product pipeline. However, sometimes, the images you find in the patent application search archives are so convincing you have to pay attention.
For Snapchat users wondering if that selfie is ready to send to their crush, independent Lens Studio creator Andrew Mendez created a handy tool called the Smile Rater.
With the latest version of ARKit and a new set augmented reality development tools set to arrive this Fall with iOS 13, Apple has taken an unprecedented step in recruiting Chinese developers to fill the App Store with mobile AR apps now, likely with an eye to the future.
With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.
Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement.
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.
After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform.
There's no shortage of augmented reality platforms for remote video assistance, but startup Streem is looking to give its offering a leg up with an infusion of new technology.
In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education.
As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).
Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices.
Months ago, we showed you some of the powers of Spatial, the HoloLens app that allows groups of workers to collaborate in augmented reality using 3D avatars.
While North has yet to add third-party app support to its Focals smartglasses, the company has been diligent as of late in its efforts to add more functionality to the bare-bones AR device.
Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses.
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.
New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
As Magic Leap continues to spread its influence in the US with the help of wireless carrier AT&T, the augmented reality startup is also working its way into East Asia.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
In the current state of the augmented reality space, Leap Motion is the only well known name in DIY AR headset kits with its Project North Star design, which gives makers the blueprints to build their own headsets.
Intel's RealSense family of depth tracking cameras has a new addition with a different set of sensory capabilities.
An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up.
Automotive augmented reality display maker WayRay is making a move to help developers get all those slick, futuristic AR functions we see in concept videos into the real cars of today.
New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality.
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
With barely a whisper of augmented reality during the first day of its developer's conference, Samsung came out swinging on day two with the introduction of its version of the AR cloud and a partnership with Wacom that turns Samsung's S-Pen into an augmented reality magic wand.
Magic Leap's recent L.E.A.P. conference was free to all who registered in time, but if you weren't able to make the trip to Hollywood, the company just released video of some of the sessions that took place over the course of two days.
Adding another arrow to its quiver of augmented reality acquisitions, Apple has reportedly acquired Spektral, a computer vision company with technology for real-time compositing (otherwise know as the "green screen" technique in broadcast TV and film).
It turns out that Dr. Grordbort's Invaders is not the only Magic Leap demo to become a reality for the Magic Leap One.
We already know that Magic Leap is working with Hollywood motion capture legend Andy Serkis on a new immersive content experience but, so far, all we've heard are descriptions of the work. Well, now the mystery is over, and the character of Grishneck, who Magic Leap mentioned just last month, has finally been revealed.
One developer has taken the formal name of the Magic Leap One: Creator Edition quite literally with an app that enables users to create a custom universe in their own living room.
Better known among consumers for its virtual reality apps, Jaunt is now pivoting toward solutions for augmented reality developers.
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
As we predicted earlier this week, the focus has already begun to move from Magic Leap back onto Apple's rumored augmented reality smartglasses. The latest credible whispers come from none other than longtime Apple-focused analyst Ming-Chi Kuo.
When Magic Leap One owners unbox their new devices over the next few months (or, if they are lucky, days), they will have some familiar augmented reality news content to consume.
