Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.
When watching stories in your Instagram feed, there's a high probability that you'll come across an AR filter that you'll want to try out for yourself. A quick browse and search in the Effect Gallery will bring up nothing in most cases. But all of that unproductive work isn't necessary because there's a faster and simpler way to get the AR effect in Instagram Stories, and it works all of the time.
The augmented reality team at USA Today closed out a prolific year of immersive storytelling with a hard-hitting companion piece exploring the controversial conflict in Afghanistan.
One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame.
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
After drawing attention from nostalgic Gen Xers for its Motorola Razr reboot with a foldable screen, Lenovo has a new augmented reality smartglasses concept that the company hopes will also turn some heads.
The spatial computing world of Magic Leap is no longer limited to the rarefied tones of Sigur Rós and Sennheiser's Ambeo Augmented Audio app. Now, the entire music universe will be at your augmented reality fingertips.
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
After playing Mario Kart Tour for a little while, you'll notice it's a bit different from previous games in the series. The biggest change is how they've deferred to new players by automating many of the controls. But what if you want the traditional experience? We've got you covered.
XDA recently reported on a leaked version of the upcoming Pixel 4's camera app. By testing the app, they were able to find upcoming Pixel 4 features like a new Night Sight mode that can photograph stars. Well that leaked version has leaked itself, so now you can install it on your own Pixel phone.
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
Ratings and reviews apply everywhere, from a restaurant you want to try to a new camera you're thinking of buying and games you might want to play. Podcasts are no different. Reading reviews of shows can help determine which are worth listening to, and your opinion is valuable to other people too. In Apple Podcasts, there are a few different ways to read, rate, and review shows.
Apple is giving iPhone owners even more options to express themselves via Animojis with a wide range of customization options for their personal Memojis.
With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences.
Hollywood loves to use New York City's Times Square as a setting for major scenes in a blockbuster movie, so it's only right to use the area for a choice bit of virtual apocalypse in augmented reality.
The potential of augmented reality is often shown in science fiction movies, but a new exhibit marries the genre with very real-world AR technology, to great effect.
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
Next to Game of Thrones, Harry Potter is one of the most beloved franchises in entertainment today, and now we have another peek at its dive into augmented reality.
Occasionally, a not-so-great movie also does something so right that you have to forgive some of its sins and give it a little love. Such is the case with the latest film from Keanu Reeves, Replicas, which takes a HoloLens-style device and gives us a look at how future research labs might use that kind of augmented reality device, sort of.
The New York Times has made a habit of publishing augmented reality stories throughout 2018, and now the media giant's magazine is getting into the act, too.
One the main gripes against cutting-edge augmented reality headsets like the Magic Leap One and the HoloLens is the price — they're pretty expensive compared to most consumer devices. Well, now some of that pain has been relieved for those looking to pick up a Magic Leap One as the company has just announced a financing option that allows anyone with a spare $96/month to gradually pay their way into full ownership of the device.
On Wednesday, as expected, Apple unveiled the next generation of iPhones, namely the iPhone XS and iPhone XS Max along with the more affordable iPhone XR, each equipped with a TrueDepth sensor.
If you find yourself on the run from the Empire, you no longer need a droid to send a holographic distress message, you just need an iPhone X and the HoloBack app.
With the 2018 FIFA World Cup underway in Russia, soccer (aka "football") fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook.
The company behind Japan's beloved Gozilla, Japan's Toho Studios, has for years tried to give fans the sense of what a giant, nuclear-powered lizard invading Tokyo might feel like. Until now, those attempts have been limited to the movie theater, but now, with the help of the Microsoft HoloLens, Godzilla is finally getting its chance to invade the actual city, with terrified fans looking on from a safe distance.
Google Photos is a fantastic service, giving you unlimited storage on either your Android or iPhone. With all this free space, some pictures can get lost in the shuffle. Fortunately, Google will now let users "Favorite" pictures — whereupon they're automatically put in their own standalone album.
Royal wedding fever has officially taken over the media, and that obsession with the UK's latest marriage event has now extended to Snapchat, thanks to a new Lens from the Today Show.
It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim.
Like Marvel's Avengers, Facebook's Camera AR platform now has a number of new AR superpowers at its disposal, so it is fitting that Earth's Mightiest Heroes have the distinction of displaying them.
One of the most popular sports shows on television, Inside the NBA on TNT, gave viewers a tech-powered treat on Tuesday night by dropping them into a broadcast version of augmented reality.
One of the most successful rock bands still making music has just made augmented reality an integral part of its upcoming tour. Irish rock band U2 has announced a new mobile app experience that allows you to preview the group's live performance in your own home in AR.
Marvel and Walmart are looking to capitalize on the uber-successful Black Panther film with a mobile augmented reality app designed to push the franchise's merchandise.
On Sunday, the annual Grammy Awards delivered its usual mix of fashion, live performances, and music industry magic, but this time with one important difference: Animojis.
Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles.
When it comes to identifying what's fashionable on the runway, including cutting edge tech that bleeds into the mainstream of style, Vogue magazine stands at the top of the list.
Usually paper beats rock. With augmented reality, The Rock beats paper. Using the Life VR app for iOS or Android, Entertainment Weekly readers can point their smartphones at the cover of the Dec. 8 edition to view a holiday greeting from Dwayne "The Rock" Johnson, star of the forthcoming reboot, Jumanji: Welcome to the Jungle.
Two characters from the popular sci-fi animated comedy Rick and Morty have already made their way into augmented reality courtesy of ARKit experiments. Now, it's possible to become one of them on the iPhone X.
As it turns out, Apple did get AR hardware into its retail stores for the 2017 holiday shopping season, but it's not the headset we've been hearing rumors about for years; it's the MekaMon battle-bot.
After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films.
