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News: Lego's Newest Playsets Transform Normal Toys into Augmented Reality Experiences Across Platforms

Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.

News: Medical Software Maker Medivis Closes $2.3 Million in Funding to Bring HoloLens to Surgical Platform

The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform.

News: North Cuts Price of Focals Smartglasses, Launches Prescription Lenses, & Adds Pop-Up Stores to Seattle & San Francisco

With the first pop-up showroom for North's Focals smartglasses opening its doors next week, customers are now able to purchase the smartglasses at a drastically lower price tag.

News: Magic Leap Highlights Award-Winning Augmented Reality Apps Revealed at Reality Virtually Hackathon

With Magic Leap One approaching six months since launch, Magic Leap is fully focused on building a content ecosystem and developer community.

News: Sneakerheads Can Use This Augmented Reality App to See How Those New Kicks Look on Their Feet

Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.

Market Reality: North Plans Smartglasses Pop-Up Stores, Adobe Buys Allegorithmic, & Candy Ventures Snags Blippar Assets

The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint.

News: USA Today Scores Points with NHL Fans via Augmented Reality Profile of Capitals Star

If you've blocked out your calendar to watch the NHL All-Star Game this weekend, then you might be excited to know that USA Today has given its readers the opportunity to meet Washington Capital's John Carlson in augmented reality.

News: Adobe Boosts Its 3D Content Creation Capabilities with Allegorithmic Acquisition

Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.

News: AR Cloud Startup Ubiquity6 Turns Up Volume on Audio AR Through Acquisition of Wavy

Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.

News: Pokémon GO Developer Niantic Scores $245 Million in Funding to Fast-Track Real World Platform

With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality

News: Mimesys Brings Its Version of Augmented Reality Video Calling to Magic Leap via Intel RealSense

The release of Avatar Chat for Magic Leap One and Spatial for HoloLens during the fourth quarter of 2018 appeared to revolutionize video calling via augmented reality.

News: DigiLens Vision of Cheaper Smartglasses Becomes Clearer with Crystal Reference Design

If waveguide display maker DigiLens has its way, enterprise businesses and consumers will soon be able to purchase smartglasses for less than $500 — as long as they can supply their own computing and battery power.

News: Nissan Augmented Reality Concept Assists Drivers in Detecting Unseen Obstacles

While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.

News: 'David Bowie Is' App Delivers a Mesmerizing AR Tour of the Artist's Career with Gary Oldman as Guide

Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career

News: Vuzix Blade Smartglasses Will Tell if Weather Outside Is Frightful with AccuWeather App

A year after making a splash at the annual Consumer Electronics Show in Las Vegas with Amazon Alexa integration, smartglasses maker Vuzix is bringing a notable weather app to its Blade smartglasses for the 2019 edition of the conference.

News: WaveOptics Sets Sights on Expansion of AR Optics Operations with $26 Million in New Funding

Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to market in 2019.

News: Lego Harnesses Apple's Latest Augmented Reality Abilities in Playgrounds App

The app that Lego demoed at this year's iPhone launch event is now available in the App Store, and it showcases several new capabilities available in ARKit 2.0.

News: Walmart & Target Unwrap New Augmented Reality Features to Bring in Holiday Shoppers

This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.

News: Caltech Researchers Use HoloLens to Give Directions & Object Identification to the Visually Impaired

When computers have vision but people don't, why not have the former help the latter? That's the gist behind the Cognitive Augmented Reality Assistant (CARA), a new HoloLens app developed by the California Institute of Technology.

News: Pokémon GO Maker Niantic Looks to Smartglasses Future with Investment in AR Display Maker DigiLens

The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.

News: AR Optics Maker WaveOptics Strikes Alliance with China's Goertek to Produce Smartglasses for Consumers

WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.

News: Augmented Reality Startup Phiar Paves Path to $3 Million in Seed Funding for AI-Powered Navigation Solution

Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019.

News: Wonderscope iPhone App Turns Bedrooms into Stages for Children's Stories in Augmented Reality

Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children?

News: Snap's Vice President of Content Is Ghost, as App Continues to Shed Users

In a move sure to stir up even more speculation about the future of Snap Inc., the company's vice president of content, Nick Bell, is leaving the company after five years.

News: Domino's Australia Serves Up Virtual Previews of Your Pizza Order in Augmented Reality

If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order.

News: Niantic's Ingress Roots Get a Reboot with the Real World Platform

Ingress, the godfather of location based-AR games developed by Pokémon GO creator Niantic Labs, is getting a new lease on life via Ingress Prime, a reboot of the game built on the Niantic Real World Platform.

News: Noovie ARCade App Brings Wreck-It Ralph Movie Experience to Augmented Reality for Fans

One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.

News: Resolution Games Scores $7.5M in Funding Round Backed by Google, Unity Founder, & Others

Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.

News: Adobe Recruits Adidas to Create AR Retail Store Experience via Project Aero

At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.

News: Visualix AR Cloud Platform Looks to Give Enterprises the Ability to Virtually Map Their Facilities

A new augmented reality cloud platform from German startup Visualix is working to give enterprises the capability to scan their own warehouses, factories, and stores and create maps for augmented reality navigation.

News: Rovio's Mobile Gaming Classic Angry Birds Comes to Augmented Reality via Magic Leap One

Less than three weeks after Rovio Entertainment announced the game, the augmented reality adaptation of Angry Birds is now available for the Magic Leap One.

News: Investors Bank $30M on Varjo for VR/AR Headset with 'Human-Eye Resolution'

A Series B round of funding, totaling $30 million, will enable Helsinki-based startup Varjo to launch its industrial-grade augmented and virtual reality headset capable of "human-eye resolution" before the end of the year.

News: Harry Potter Photo Printer from Lifeprint Turns Snapshots into Magical Augmented Reality Portraits

The Daily Prophet, the enchanted newspaper from Harry Potter lore, is no longer the sole source for magical moving printed photos.

News: Build 3D Content on Your Smartphone or Tablet with Torch's New Mobile App

Augmented reality experiences for consumers, for the most part, are relegated to mobile devices at present, but creation and development of those experiences is still a province of desktop computers.

News: Auto AR Tech Company WayRay Sets Its Sights on Unicorn Status with $80M Funding Round Led by Porsche

Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.

News: Model Ashley Graham Struts Through Augmented Reality via 3D Capture by the New York Times

Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham.

News: Former Apple iPhone Engineer Explains Why He Thinks Augmented Reality Is the Future of Mobile

Any little bit of new light shed on Apple's rumored augmented reality plans is irresistible, and the latest comes from a fairly powerful source — a former Apple engineer who worked on the iPhone.

News: Blippar Brings Its AR Navigation Capabilities Indoors

Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality.

News: Facebook Brings Augmented Reality Ads to Its News Feed

Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.

News: Sony Opens AR & VR Capture Studio with Tech from Dell, Deloitte Digital, & Intel

The availability of space for filming immersive content has just gotten bigger with the launch of Innovation Studios by Sony Pictures Entertainment.