There was recently a case that came to national attention where a gentleman was arrested at an airport for having a watch that looked like a bomb, among other things. As it came out, the watch was, in fact, not a bomb, and the man was just an artist who was probably trying to make a statement of some sort. Well, that message was lost amongst the hail of people shouting that either he had been stupid for bringing that watch on the plane and so deserved to be arrested, or that it's a free count...
Facebook Reality Labs chief Andrew "Boz" Bosworth does a lot of hinting and teasing of what's coming next at Oculus, often with only a vague timeline on the horizon.
One app is continuing to make a name for itself as the go-to platform for celebrity art that transcends canvas and paint and moves in augmented reality.
Already among the leaders in AR development tools via its Unreal Engine, Epic Games has added another tanky weapon to its arsenal.
Snapchat parent company Snap has opened up its war chest to acquire yet another company that will play a role in its augmented reality ecosystem.
Cosmetics brands have a long love affair with augmented reality, embracing virtual try-on effects as a means to help sell eyeliner, hair color, lipstick, and the like.
Digital artist Beeple's $69 million NFT art auction at Christie's has a second act called Wenew, and includes attempting to open the digital art floodgates to mainstream collectors and artists alike by using physical goods.
The march of Snap to become the world's augmented reality engine isn't slowing down. In a new deal announced on Thursday, Snap has revealed that it has signed an agreement to become the software driving Universal Music Group's (UMG) mobile AR music offerings.
Over the past decade, China tech giant Tencent has invested in several companies with varying roles in the augmented reality industry.
With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny.
When Snap CEO Evan Spiegel pulled off the surprise debut of the augmented reality version of Spectacles last week, it was one of the biggest moments in the company's history.
In the great smartglasses race, component makers, such as those that supply the crucial waveguide displays that make visualization of virtual content possible, have a vested interest in pushing the industry forward in order to ship units.
Niantic first unveiled its AR cloud back in 2018, using it to enhance the immersive capabilities of its gaming portfolio.
Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming.
As Apple prepares to potentially introduce its (mostly) secretive AR headset for possible introduction later this year and launch next year, the company has made a strategic investment to ensure its supply chain can support it.
The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.
At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down.
Over the past three years, Epic Games has raised billions of dollars in funding on the success of Fortnite as well as Unreal Engine, one of the top 3D engines available for developing games and AR experiences.
Have you ever wondered where you'd come out if you drilled to the other side of the world? Now, if you have an Android device and Chrome web browser, you can find out.
With NFTs taking the art world by storm, it's a bit refreshing to know that you can enjoy world famous masterpieces in the comfort of your own home via augmented reality without emptying your cryptocurrency wallet.
The Apple rumor drumbeat is getting louder: a wearable augmented reality device is almost certainly coming, very soon.
During this week's unveiling of the new Samsung A Series of smartphones, much of the focus was on the high-end features at a more affordable price as the South Korean tech giant looks to regain its status as the world's top smartphone maker versus Apple's iPhone.
Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.
The COVID-19 pandemic has increased the demand for virtual and remote collaboration, and Microsoft has a solution that may serve as the catalyst for more such apps for augmented and virtual reality in the near future.
The average business person likely recognizes Epson for its printers or even its projectors, not the futuristic AR wearables.
San Francisco-based augmented reality company Scope AR has made building AR instructional content for mobile devices and AR wearables as easy as throwing together a PowerPoint deck, primarily via its WorkLink platform.
Apparently, we learned nothing from Jurassic Park, as scientists are still working on bringing extinct species back to life. Until that day comes, you can interact with long-lost animals through augmented reality...if you have a newer model iPhone.
After piloting the Nreal Light in South Korea and Japan via carrier partnerships and securing another round of funding, Nreal is now ready to begin selling the consumer edition of the smartglasses to the western world as well as introduce a version for enterprise customers.
High-end augmented reality devices like the HoloLens and the Magic Leap 1, as well as the Ultraleap motion tracking modules, have demonstrated robust hand-tracking capabilities. However, many AR wearables (including Magic Leap) still rely on handheld controllers for interactions in AR space.
The COVID-19 pandemic forced many businesses into remote work models, whether they were ready or not, making Zoom a household (or home office) name for its video conferencing service.
Toymaker Lego has been on board with building AR into its playsets and mobile apps since the launch of ARKit.
Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree?
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
Ever since China's Nreal unveiled its Light smartglasses at CES two years ago, an army of look-alikes have emerged from the Asian nation.
I must admit, upon learning that the NFL was broadcasting the contest between the New Orleans Saints and Chicago Bears on CBS, Amazon Prime Video, and Nickelodeon, the latter was the only option I wanted, purely for the novelty of the experience.
Roughly a year and a half after unveiling the HoloLens-like ThinkReality A6, Lenovo is back with its take on enterprise-grade smartglasses, and the results look impressive. Then again, looks can be deceiving.
Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily.
Apple no longer has an exclusive province to LiDAR for the purposes of augmented reality. This week, headset maker Varjo unveiled its new VR-3 and XR-3 headsets, the latter of which includes LiDAR sensors and stereo RGB cameras to enable depth sensing and inside-out tracking of real-world environments for "pass-through" mixed reality experiences.
When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label.
Even for those of us who enjoy spending time alone at home, at a certain point, it just gets boring. We all need social interaction, but with stay-at-home orders, that can be hard to come by. If you're feeling the itch to hang out with friends and have a good time, you should know there are plenty of free multiplayer games for iPhone and Android that will let you do just that — remotely.
