Amid the coronavirus chaos, two companies at the forefront of augmented reality technology took starkly different approaches to their upcoming developers conferences, as Facebook has canceled its annual F8 conference and Magic Leap plans to invite a limited number of attendees to its Florida headquarters for LEAP Developer Days.
After more than two years of teasing, augmented reality startup Mojo Vision has confirmed that "invisible computing" means what we've suspected all along.
New year, new me. You finally committed to working on the best physical you by going to the gym multiple days a week. Except about an hour in, you start getting really tired of it all. Before you run to the exit, pick up your phone.
As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers.
As a frequent collaborator with Qualcomm, it would be kind of weird if Nreal didn't have something new to unveil at this week's Snapdragon Summit.
They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures.
After achieving viral and financial success with its Gender Swap and Baby Face camera filters, Snapchat has returned with the augmented reality equivalent of Benjamin Button.
After you've spent your Thanksgiving afternoon working through that turkey, mashed potatoes, and three different kinds of pie, you might find yourself heading to the mall to claim some unbeatable Black Friday discounts on iPhone 11, 11 Pro, and 11 Pro Max. You don't have to go in blind, though. Check out our guide below to make sure you're saving as much as possible on the iPhone you really want.
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
Augmented reality plays a key role in the evolution of adjacent technologies, such as 5G connectivity and brain-control interfaces (BCI), and the business news of the week serves up proof points for both examples.
The recent Oculus conference in California revealed just a bit more about Facebook's secretive plans to compete in the augmented reality space with its own wearable devices.
Google's strategy for updating its apps with dark mode options is apparently "one at a time" and "as slow as possible." Even after the company added a dark theme to many of its apps for Android and iOS, such as Calendar, Chrome, Keep, and Photos, Gmail seemed to remain "light" for the longest time. However, the app now supports dark mode on both mobile OSs. Here's how to enable it.
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
Developers and enterprise customers chomping at the bit to get their hands on HoloLens 2 may not have to wait much longer, as Microsoft passed one of the remaining hurdles needed to release their new tech into the wild.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
The collaboration between Magic Leap and Wacom, which was first announced during last year's L.E.A.P. conference is progressing rapidly.
In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education.
It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
Snapchat and Snap Camera aren't the only augmented reality apps available for couples to use on Valentine's Day.
After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.
Whether it's for health reasons or just to look better, many of us want to get in shape. It's a long process that starts with nutrition, and dieting is never easy. Fortunately, there are some great food-tracking apps that will make it a lot easier to become a healthier version of yourself.
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
With the list of available mobile apps for moviegoers constantly expanding and improving, seeing a film at your local theater has never been better. With the right apps for your iPhone or Android phone, you can research movies, find out if showings are sold out, reserve seats, save money on tickets and concessions, preorder popcorn and soda, and even find dull bathroom-worthy scenes.
There are more than a few subscription-based movie streaming apps available for Android and iPhone, each with different benefits and varying pricing plans. Needless to say, it can get expensive fast if you sign up for multiple services because you can't decide on what's best. Hopefully, we can help you out with choosing the right video-on-demand app to spend your hard-earned dollars on.
Let's face it, iPhones are expensive. With the latest iPhone XS Max reaching as high as $1,449, our wallets could all use a little support. That's where Black Friday comes in, supplying us with deals and discounts on iPhones of all kinds. If you're looking for a new iPhone this holiday season without having to break the bank, you've come to the right place.
The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
Last week, Twilio showed off how avatar-based chat communications will work on the Magic Leap One, and now a new startup has unveiled yet another way that augmented reality telepresence and remote collaboration can take place on the device.
One of the biggest advancements in the new iPhone XS, XS Max, and XR is the dual SIM functionality that will let you use two cellular networks at once. Like Sinatra, however, Apple is known to do things its own way, so their dual SIM setup is a bit different than you might think.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
Apple's new iPhone XR, XS, and XS Max are sure to be hits this year. Of course, that means plenty of hungry customers are looking to sign up for a model once preorders begin on Friday, Sept. 14, for the XS models, and Oct. 19 for the XR. Luckily, there are preemptive actions you can take right now to avoid waiting outside an Apple Store overnight or getting kicked out of the preorder queue online.
The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart mobile AR gaming by introducing a few key components that harness the traditional board game model.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
When Magic Leap One owners unbox their new devices over the next few months (or, if they are lucky, days), they will have some familiar augmented reality news content to consume.
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
Less than two months since unveiling Project North Star, Leap Motion has released the reference design that will allow developers, makers, and even manufacturers to build their own augmented reality headsets based on Leap Motion's work.
