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News: Layar AR Creators Want Their Company Back, Believing Blippar Is Ruining It

With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.

News: Samsung Announces They're Entering the AR Field

This week, Dr. Sung-Hoon Hong, Vice President of Samsung Electronics, announced at the Virtual Reality Summit in San Diego that not only does Samsung have a new virtual reality headset coming, but that Samsung intends to enter the field of augmented reality, too. In fact, Hong talked very little about virtual reality and instead spoke at length about Samsung's move into augmented reality.

News: Seek's CEO Reveals How Its New AR Patent Could Change the Entire 3D Space & Looks into the Future of Smartglasses

Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction interface is why AR will ultimately be more profitable than VR.

How To: 16 New Apple Maps Features for iPhone in iOS 14, Including Cycling Routes, New Widgets & City Guides

Once the laughing-stock of the navigation app market, Apple Maps is now a powerful, reliable travel companion. Apple rebuilt the platform from the ground up, placing the app in league with Google Maps. That said, there's always room for improvement, as demonstrated by its impressive new features set in iOS 14.