News: Dior Returns to Instagram AR with Virtual Makeup Effect to Promote Holiday Collection
The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.
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News: AR Telepresence App Spatial Debuts on Magic Leap via Enterprise Suite
After stealing the show at the HoloLens 2 launch and starring in Qualcomm's unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap's second act with the enterprise segment.
News: Google Update Adds Real-World Occlusion to ARCore with Depth API
Apple's ARKit has built a considerable lead in terms of features over Google's ARCore, but Google's latest update to ARCore adds a capability that makes the platform a bit more competitive with ARKit.
News: Qualcomm Launches Snapdragon XR2 5G for Next-Level AR Hardware & Reference Design for AR Wearables
As one of the leading makers of processors for smartphones, Qualcomm further bolstered its place in the market with the announcement of the Snapdragon 865 earlier this week.
Market Reality: Facebook Confirms Smartglasses & AR Cloud Platform as Unity Expands Its AR Capabilities
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
News: Magic Leap Achieves Full Hand Tracking & Lays Foundation for Magicverse with Latest Lumin Update
After improving hand-tracking and adding multi-user sharing features in the last Lumin OS update, Magic Leap has upped the ante yet again.
News: Magic Leap Acquires Augmented Reality Telepresence Startup Mimesys
Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap.
How To: 'Rick & Morty' Returns This November — Here's How to Catch Up or Rewatch Your Favorites
The last third season episode of Rick and Morty aired Oct. 1, 2017. Over a year and a half later, we finally have confirmation that everyone's favorite morally ambiguous, universe-traveling duo will make their return in November. While six months is still quite a wait, you can make it go faster by catching up on some classic episodes.
News: Niantic Launches Harry Potter Wizards Unite as Beta in Australia & New Zealand
The long-awaited augmented reality game based on the Harry Potter franchise from Pokémon GO masterminds Niantic is closer to release, as the developer has begun public beta testing of the app.
News: Spatiate Brings Multi-User Augmented Reality Painting to Magic Leap One
While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.
News: Matterport Lands $48 Million Investment for 3D Content Capture Technology
The augmented reality industry has an insatiable lust for 3D content, which makes an investment of $48 million into Matterport a no-brainer for investors.
News: Medical Software Maker Medivis Closes $2.3 Million in Funding to Bring HoloLens to Surgical Platform
The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform.
News: Instagram Goes Retro with Augmented Reality Tribute to Classic Windows Desktop
Just because augmented reality is the technology of the future doesn't mean it can't reach into the past of computing.
How To: Get Google's Avengers AR Sticker Packs on Any Android Device with ARCore
The idea of augmented reality isn't new, but the world of smartphones is looking to push it forward in a big way. As with any platform, both product demand and technological advancements have to catch up to the industry before it can become a viable solution for daily consumer life. Apple and Google are working to introduce the smartphone consumer to AR for the first time with basic features for now.
News: Startup Artie Aims to Give Smart Pills to Augmented Reality Characters
Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter.
News: Unreal Engine 4.21 Adds Support for Magic Leap's Lumin OS & Windows Mixed Reality Apps
Epic Games released Unreal Engine 4.21, bringing a number of new features, bug fixes, and improvements for augmented reality development, including deeper support for Magic Leap One and the addition of support for the Windows Mixed Reality platform and headsets.
How To: Unlock the Bootloader on Your Pixel 3 or 3 XL — a Beginner's Guide
The main draw for Google's Pixel series is the software. It rocks a clean version of stock Android instead of a heavy OEM skin like TouchWiz, it gets frequent prompt OS updates, the camera software is downright amazing, and it has perhaps the most fluid UI of any phone. But an understated advantage of the software is how dead-simple it is to modify with root-level tweaks.
News: Rovio's Mobile Gaming Classic Angry Birds Comes to Augmented Reality via Magic Leap One
Less than three weeks after Rovio Entertainment announced the game, the augmented reality adaptation of Angry Birds is now available for the Magic Leap One.
News: Amazon Offering More Than $100K in Prizes for Augmented Reality & VR Apps Built with Sumerian
Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform.
News: E-Commerce Gets an Augmented Reality Upgrade for Mobile Web Platforms from Vertebrae & Shopify
Two companies armed with web-based augmented reality tools, Vertebrae and Shopify, are ready to help online retailers boost their sales.
News: L'Oréal Brings Its Modiface AR Makeup Platform to Facebook Camera
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
News: Unreal Engine Update Brings Support for Latest Augmented Reality Toolkits from Magic Leap, Apple, & Google
On Thursday, Epic Games released Unreal Engine 4.20, which finally includes support for the latest iterations of ARKit and ARCore, as well as Magic Leap One early access.
News: Video Demo from 6D.Ai Shows Why Occlusion Is the Next Big Thing for Mobile AR Experiences
If you aren't convinced that mobile augmented reality apps need occlusion (or you don't know what the word even means), you really need to watch the latest video from AR cloud startup 6D.ai.
News: Leap Motion Shares Amazing Demo of Augmented Reality Table Tennis with AI Opponent
Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate immersive experiences.
News: Adobe's Project Aero Takes on Unity & Unreal for AR Content Creation Supremacy
Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.
News: HoloLens Can Now Wirelessly Tap Rendering Power of Any Desktop PC via UWP Apps Built in Unity
Looking to inject a little more processing juice into your HoloLens? Unity can fix you up with the Standalone Universal Windows Platform Holographic Emulation.
News: Re'flekt's Sync Tool Wants to Help Companies Embed AR Content into Real Objects via CAD Data
Germany-based Augmented reality software maker Re'flekt has added a new tool to its enterprise app development platform that makes it simpler to link AR content to physical objects.
News: Facebook Adds Sketchfab, Body & Hand Tracking, Background Segmentation, & More to AR Studio
At its F8 developers conference on Tuesday, Facebook announced new tools and features coming in a new version of AR Studio, including the integration of 3D content aggregator Sketchfab's Download API.
News: Snapchat Rides AR Ads to Boost in Revenue Despite Redesign Hiccups
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
Market Reality: Bareburger & Zara Use AR for Marketing, While vTime Gets a Cash Infusion to Move from VR to AR
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
News: This Augmented Reality Panda App Uses the Voice of Kristen Bell to Teach Kids About Nature
What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads.
News: Unity, Unreal Engine & Mozilla Partner with Magic Leap as SDK Rolls Out to Developers
Following the surprise release of Magic Leap's SDK on Monday, March 19, Unity, Unreal Engine, and Mozilla followed up by announcing official partnerships with the company.
News: Magic Leap's Neal Stephenson Reveals What It's Like to Create Content for the Secretive Startup
Getting an insider view of the goings-on at Magic Leap is hard to come by, but occasionally, the company lets one of its leaders offer a peek at what's happening at the famously secretive augmented reality startup. One of those opportunities came up a few days ago when Magic Leap's chief futurist and science fiction novelist, Neal Stephenson, sat for an extended interview at the MIT Media Lab.
News: No, Bose, Those Aren't AR Glasses You're Hyping, but Nice Try
On Friday, audio giant Bose emerged as the latest, and perhaps the most surprising company to announce that it's planning to release augmented reality smartglasses.
Oscars 2018: How to Watch the 90th Academy Awards for Free Online
Another year, another Oscars. This year's red carpet coverage kicks off Sunday, March 4, at 6:30 p.m. EST, while the ceremony itself starts at 8:00 p.m. EST. Finding a stream online isn't always the most straightforward endeavor, especially if you want it to be free. To avoid any delays on the night itself, make sure to run through your viewing options here.
News: Investors Bet $8M on Former Google & Facebook Engineers' Platform-Bridging AR Development Tool
Augmented reality software maker 8th Wall has closed a Series A funding round of $8 million in capital to feed the growth of its development platform.
News: GDC Survey Says Developers Are Bullish on HoloLens, Slow to Mobile AR Versus VR
A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects.
Google Play Music 101: How to Adjust Music Quality to Save Data While Listening
The nemesis of music streamers is data caps, cell phone or otherwise. Restricting monthly data and forcing users to decide between quantity and quality of music has had audiophiles tearing their hair out since streaming toppled the iPod. While the problem regarding music quality seems difficult to tackle, it's far from impossible.
News: Sketchfab Fires Back at Google Poly with ARCore Update to Mobile App
Just days after the launch of Google Poly, the marketplace for 3D virtual objects that developers can use for augmented and virtual reality apps, SketchFab, the current leader in the space, is firing back with a major enhancement to its platform.
News: Now Noobs Can Create AR Apps for Ubimax's Enterprise Platform
Augmented reality software provider Ubimax unveiled their graphical authoring and publishing tool for their Frontline enterprise platform to attendees at Augmented World Expo Europe today.