Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.
Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality.
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
Parkinson's disease, a condition that can impair movement and coordination, affects over 10 million people worldwide. And with around 60,000 Americans being diagnosed every year, we're on track to see almost one million Parkinson's afflicted Americans by 2020.
It turns out that the video Magic Leap released earlier today was indeed a teaser for the public release of the Game of Thrones experience for meant for all Magic Leap One users.
The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences.
By now, you've probably already seen Andy Serkis and his performance capture demo for Magic Leap. And sure, marrying motion capture acting and augmented reality sounds compelling, but how does it really work as an experience?
Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom."
We already know that Magic Leap is working with Hollywood motion capture legend Andy Serkis on a new immersive content experience but, so far, all we've heard are descriptions of the work. Well, now the mystery is over, and the character of Grishneck, who Magic Leap mentioned just last month, has finally been revealed.
The first mobile augmented reality app out of the gate with support for Magic Leap One Creator Edition is Thyng, who is planning to release the headset version of the app later this year.
When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.
Regal Cinema's augmented reality magazine Moviebill enjoyed a big debut in April and it has its sights set on an even bigger (virtually) outing with its next edition.
Badges? We don't need no stinkin' badges! That is, unless they have augmented reality content embedded in them and give us full access to Facebook's annual F8 developers conference — in that case, yes, we'll take all the badges.
French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
For social media platforms like Facebook, augmented reality represents a whole new art form with which users can express themselves online. Now, Facebook is giving those users a new brush.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
With its recent acquisition of 3D gaming engine PlayCanvas, Snapchat parent Snap, Inc. appears to be preparing a challenge to the existing players in the world of game development, particularly in terms of augmented and virtual reality gaming.
Continuing our series on building a dynamic user interface for the HoloLens, this guide will show how to rotate the objects that we already created and moved and scaled in previous lessons.
After hosting millions of free 3D models online, Sketchfab is betting that augmented reality and virtual reality developers and creators will be willing to pay for premium 3D content.
In the years leading up to the release of the Apple Watch, we were frequently teased with concept designs of what Apple's smartwatch might look like. Of course, many of those outlandish designs were off the mark, but the attention to the idea itself hinted that the public was ready for a mainstream wearable from a high-end hardware maker like Apple. Now smartglasses are getting the same treatment.
It appears that the new AR app from LEGO is inching closer to release.
The promise of augmented reality when it comes to gaming is the conversion of the player's real-world environment into a virtual playground.
Until Star Wars Jedi Challenges arrives in November, a forthcoming ARKit revision of HoloGrid: Monster Battle from Tippett Studios and Happy Giant, might be the closest most Star Wars fans can get to playing the HoloChess game from the movie.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price that's performing well for one company — one that HoloLens developers should know quite well.
During his opening address on April 18 at F8, Facebook's developer conference, CEO Mark Zuckerberg launched the company's augmented reality platform centered on artificial intelligence-powered cameras.
Every day the young world of mixed reality is creating new ways for people to work with with computers. We are looking for, and finding, new ways for these head-worn computers to understand what we tell them. Sometimes it is with our hands, sometimes it is where we turn our head, sometimes it is what we say. In the case highlighted below, it's where we walk.
Alright, I'll admit it, iOS can be quite nice. Android loyalist that I may be, I'm not so stubborn that I can't recognize a good thing when I see it. Apple's iOS has a lot of strengths, and our Nexus 4s, god bless 'em, are growing a little long in the tooth.
Considering that the average movie ticket these days is $8.38, it's not much of a surprise that Netflix is kicking ass. The same amount will get you a full month of unlimited streaming, and you don't even have to leave your couch. While no one's arguing that it isn't a great deal, the biggest issue most users have with the service is the limited amount of available content. Anything?
You may have heard those cool effects artists like Axwell, Ingrosso, Guetta, Antillas and many others use in their songs, the "pumping effect" on the Lead Synths or the vocals, like fading in and out.
Love the retro Tron movie from Disney? Can't wait for the release of the new Tron: Legacy on November 17th? We've got something to bide your time— Tron: Evolution.
The Paper Bag Princess is one of the most beloved children's books for girls of all time, and it's heroine is a great role model for young girls everywhere. If you love the book, watch this video to learn how you can make an easy, sexy Paper Bag Princess Halloween costume.
There are a lot of videos out there about creating models and animating them using 3D Studio MAX. What isn't often discussed is the next step in creating a movie out of your models, adding sound and syncing your animations to the sound. This eight-part video series will show you how to do just that, animate objects and other properties with a sound file. This is very good stuff that you will need to know if you ever want to make a whole 3D movie yourself.
When people fire weapons in movies, there is often a shot of the shell-casings leaving the gun and flying through the air. Sometimes we get to follow them all the way to the ground, leaving us with a sense of loss at the firing of the weapon. This video will show you how to model and animate some shell casings falling to the ground and smoke trailing them in 3D Studio MAX and Photoshop, utilizing Reactor physics, particle flow, space warps, and all sorts of other fun 3DS MAX tools.
Making a spaceship use its afterburner and escape from the Earth's gravitational pull is tough. Modeling and animating a 3D simulation of the same thing is also hard, although quite as much so. This video series will teach you how to create a 3D model of a flying rocket with an afterburner effect using 3D Studio MAX. At the end you will have a cool little video clip and vastly improved modeling skills.
Disney's animated film Toy Story 3 beat all expectations at the box office, and is now the highest-grossing movie of 2010 in North America and second worldwide. Can Disney Interactive Studio's Toy Story 3: The Video Game match the success? Who knows, but no matter how successful it is, it's still a fun game full of animated delight, and this Mahalo video walkthrough series will show you the entire gameplay for the game on the Xbox 360.
Throughout Thursday's virtual Snap Partner Summit, Snapchat's parent company made a profound statement: If you use Snapchat, you're a creator.
After recently renewed enthusiasm for the arrival of Apple's long-awaited AR wearables -- the subject of multiple reports and rumors over the past few years -- some of that excitement may now be dampened a bit.
