The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin.
In recent years, the US military has been utilizing augmented reality as a training tool, giving officers and soldiers an opportunity to train and hone their decision-making, tactical efforts, and weapons accuracy via virtual scenarios.
A new profile on Apple's exiting design chief Jony Ive, the man behind many of the company's most successful products, paints a fuller picture of what led to his departure.
With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well.
Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
While some widely praised immersive computing initiatives at Google are shutting down, over at Epic Games things are just ramping up, and it involves quite a bit of cash available to indie augmented reality developers and startups alike.
While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition.
Ten days after Magic Leap declared that it had selected the winners of its Independent Creators Program, the company has officially released an almost full list of grant recipients.
Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.
Occasionally, a not-so-great movie also does something so right that you have to forgive some of its sins and give it a little love. Such is the case with the latest film from Keanu Reeves, Replicas, which takes a HoloLens-style device and gives us a look at how future research labs might use that kind of augmented reality device, sort of.
The team at Magic Leap just got a millennial-style boost with the announcement that financial news network Cheddar is coming to the Magic Leap One.
Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter.
In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences.
Considering Rovio Entertainment quite literally owes its existence to Apple and the App Store, it may ruffle a few feathers that the company has opted to aim the augmented reality debut of its blockbuster Angry Birds franchise at Magic Leap instead.
Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham.
Luxury automaker Mercedes-Benz has joined the growing list of automakers adopting augmented reality to provide an assist to its manufacturing operations, in this case, via the Microsoft HoloLens.
Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos.
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
On Tuesday, at the Unite Berlin developers conference, Unity unveiled new tools designed specifically for augmented reality that could literally raise the technology to the next level.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
As summer is upon us, new musical Snapchat lenses are as well. This week has entries from Maroon 5, Simon and Garfunkel, and Snow Tha Product with entertaining visuals to match. As kids start to leave school for the summer, expect the lens scene to be kicked up a notch with anticipation.
On Wednesday, June 6, the people at Magic Leap finally (FINALLY) decided to give the public a dedicated, slow, feature-by-feature walkthrough of the Magic Leap One: Creator Edition. How was it? About as good as it gets without actually getting to see what images look like through the device when wearing it.
As expected, Apple revealed today at the WWDC keynote that ARKit 2.0 will support multiplayer gaming support and persistent content, which will arrive this fall with iOS 12.
This week's crop of Snapchat lenses is jam packed with pop culture, and spot-on examples at that. Post Malone and Famous Dex are super hot right now, and there's a ton of buzz surrounding Arrested Development's latest season.
This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
In this week of Snapchat lenses, there was a significant increase in ones that involve Marvel superheroes (the Infinity War effect), as well as ones with YouTubers. Classic sitcoms will also always do well, as evidenced by some of my previous roundups. Overall, lenses are doing well and only continuing to grow.
In the wild world of Snapchat lenses, this week was an especially good one for cool effects. Lens-crafters (really hoping I can get that name to stick) have gotten a lot better at making non-gimmicky lenses that allow you to interact with them in new and unique ways.
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
With April coming to a close, there's a fresh group of augmented reality Snapchat lenses you should try out while they're still hot. We've got a prank lens, gamer-oriented ones for Fortnite and Fallout, and ones for the memesters out there.
Spring is finally here (in earnest now), and a new batch of great augmented reality Snapchat lenses have come along with it. New life has been breathed into meme culture with the spring lineup of TV shows, Mark Zuckerberg's ongoing investigation, and college kids with too much time on their hands.
While you were slaving away at work or school or whatever you were so busy doing over the last seven days, people have been hard at work creating a variety of new Snapchat lenses for your enjoyment. These lenses are hot off the presses, and I'm honestly really impressed with this week's crop.
It's Friday, April 6, and that means it's time to look at some of the hottest lenses from the past week created by Snapchat users everywhere. Some memes are evergreen, some dissolve within a week, but these lenses are blazing hot right now in snaps across the platform. If you don't want your friends laughing at your weak lens game, you've gotta try these out right now.
In late-2017, Snapchat debuted Lens Studio, a way for anyone to create their own augmented reality "world lenses" that can be shared to anyone with a Snapchat account. If you don't mind spending money, you can even create custom face lenses and basic overlay filters for special events. And while making lenses and filters have gotten pretty easy, distributing them is another matter entirely.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
According to Indiana Jones, certain things belong in museums, but, thanks to augmented reality, you can now see some of the ancient treasures of the world in your own home via the Civilisations AR app from the BBC.
In one of the worst-kept secrets of the upcoming Mobile World Congress, Google has officially released ARCore on the Play Store for owners of the latest flagship Android smartphones.
