While Apple introduced new AR features for iOS 15 and Object Capture for Reality Kit 2 during the WWDC 2021 keynote, updates for ARKit were curiously absent in the official presentation.
The biggest win in the race for consumer augmented reality smartglasses to date belongs not to Apple, Facebook, or Google, but Snapchat's parent company, Snap.
If it's always been your dream to work for a large company as an app developer, there's never been a better time to consider the field than right now — especially with companies like Apple staffing up in this department. It feels like everywhere you turn, companies are starting to move in this forward-thinking direction.
The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.
If you have Snap Spectacles 3, the dual camera-equipped sunglasses capable of capturing 3D photos and video, by now you've likely jazzed up the videos you've captured on the wearable with Lenses via Snapchat.
Apparently, we learned nothing from Jurassic Park, as scientists are still working on bringing extinct species back to life. Until that day comes, you can interact with long-lost animals through augmented reality...if you have a newer model iPhone.
After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app.
The company augmented reality that Rony Abovitz was trying to build at Magic Leap apparently wasn't working out the way he hoped it would. That company, built on dreams, music, and future-looking entertainment, rather than truly new technology, came with a $2,300 price tag for a device using dynamics most mainstream consumers have never even tried.
As Apple, Google, Snap, and Facebook wrestle for positioning to lure developers and creators to build augmented reality experiences for their respective tools, Facebook is looking at a learning approach for its Spark AR platform.
Finding an instrumental or karaoke version of a song can be pretty easy unless you're dealing with a song that isn't popular. That leaves you with just the full version of the song, complete with vocals. So how do you convert it into an instrumental or karaoke track?
Whether you've always dreamed about making your own video games for fun or a career, now you can make the dream a reality with The Unity 2D Game Developer Bundle. Not only does this complete course include a ton of content, but it's not often you get to learn such valuable skills at such a low price. Right now, this course is a huge 98% off its original price, at just $39.99 (regular price $2,189).
Data makes the world go round. It has gotten to the point that it's considered the most valuable resource, perhaps even more important than oil. Businesses use data to collect critical information about their users and improve their services; governments utilize it to improve things like public transportation; doctors analyze data to find more ways to save lives.
With many office workers in the US being asked to work from home if their job allows, Magic Leap's customary updates for the Lumin OS and Lumin SDK brings some help to keep distributed workforces connected.
You need a break from gloomy coronavirus updates. We all do. The unrelenting stream of doom and negative news is both helpful in terms of keeping ourselves and our families safe, but it also has the unfortunate effect of increasing our anxiety. When will this end? How bad will it get? Is there reason to be hopeful?
While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future.
They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures.
While the long-awaited HoloLens 2 officially arrived this week, details leaked about another, arguably longer-awaited AR headset, the fabled wearable from Apple, and a previously undisclosed partner assisting the Cupertino-based company with the hardware.
Augmented reality gaming pioneer and Pokémon GO mastermind Niantic is putting the pieces on the gameboard to prepare developers and gamers for the launch of its AR cloud platform.
Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad rap in the AR industry.
There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars.
With its 3D engine being responsible for approximately 60% of augmented and virtual reality experiences, Unity is continuing to place a premium on tools that not only keep developers working in its development environment but also make their workflows easier.
While iOS 13 introduces over 200 new features for your iPhone, one of the biggest focuses this year is Photos and Camera. The update completely overhauls the Photos app, creating a more organized and natural way to interact with your pictures and videos. You'll also find a few new tricks in the Camera app. In all, Apple has added over 30 new features to your shooting, editing, and viewing experience.
Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.
As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.
As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.
Finland-based Rovio, one of the pioneers of mobile gaming, is now ready to break new ground in augmented reality with its Angry Birds franchise.
Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers.
After much anticipation, Disney finally revealed its plans for its exclusive streaming service. Disney+ launches Nov. 12, and with it, all of the Disney content you know and love. But do you really need another streaming app in your life? We asked the same thing, so we broke down what we know about Disney+ and compared it to the current competition.
It's difficult to find that perfect lighting when you're taking a photo. You won't always have studio lights — or at all — and you're not always out during golden hour. So how can you combat lighting issues without waiting around for a well-lit condition? Do it in post. Adobe's Photoshop Express makes it easy to fix and even customize the lighting in your photos using the right adjustments.
While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents.
Current-generation mobile augmented reality apps offer users numerous opportunities to punch up photos and videos with 3D content, but there's surprisingly few options for users to express themselves using virtual characters.
Unless you're one of the world's top golfers, there's a good chance you are not stepping onto the fairways of Pebble Beach Golf Links this weekend.
Augmented reality and computer vision company Blippar has a new lease on life, as previous investor Candy Ventures has completed a successful bid to acquire the assets of the beleaguered company.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
There has never been a better time to be a movie enthusiast, with more options now than ever to buy high-quality digital titles to watch on almost any device you own. That said, all those choices can lead to your movie collection scattered across different apps and services. What you need is a way to combine those movies into one, convenient location — and there's an answer to that.
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
Even though your iPhone's Camera app is fast and easy to use, its default settings prevent you from immediately accessing any other shooting mode aside from "Photo" with "Live Photo" on and no filter applied. But there is a way to make the Camera app remember what you prefer the next time you open it up.
Over the last few years, the only thing teased by Magic Leap more than the Magic Leap One itself has been the company's flagship gaming title Dr. Grordbort's Invaders. The game, developed by New Zealand studio Weta Workshop, finally got its debut last week during the L.E.A.P. conference in Los Angeles.
