Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
Prior to Apple's earnings report on Thursday, the storm clouds were gathering as Wall Street prepared for bad news in the wake of reports of slower iPhone sales. But it turns out that those fears were mostly unwarranted. Apple managed to increase iPhone revenue during the December quarter, despite selling slightly fewer phones.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
A recent TED Talk makes a strong case for the healthcare industry to adopt augmented reality as a means to expanding access to surgical care across the globe.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
With the big reveal of the Magic Leap One: Creator Edition in December 2017, and now the update on Feb. 13, 2018, we no longer have to speculate as to what the augmented reality headset will look like or when (in general) it will be available.
While the public now knows much more about the Magic Leap One: Creator Edition today than it did yesterday, there's still a quite a bit that's unknown. One of the most significant questions — with any mixed reality product — is the field of view. How much of what we see through these glasses will contain the computer's virtual creations?
Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.
With Google's release of Poly API on Thursday, the search giant has found a way to simplify the workflow for AR creators by enabling the ability to integrate its 3D object search engine Poly directly into an application.
Christmas came early for Apple, as the company was awarded more than 40 patents by the US Patent and Trademark Office on Tuesday, including one covering a system for compositing an augmented reality construct based on image recognition.
Just one day before the retail release of the iPhone X, Apple CEO Tim Cook trumpeted the company's continued success during an earnings call with reporters conducted via telephone. And while he rolled out the expected glowing praise for the new iPhone, what stood out most was his effusive language describing Apple's new focus on augmented reality.
Razer, the company known for PC peripherals and laptops, is joining the smartphone industry with a new device. Rumors have been swirling since they announced an event on November 1 at 4 PM EDT, but now, we have our best look yet with a leaked promotional video before the actual announcement.
Just as we published our rumor roundup for the HTC U11 Plus, the internet happened: A Facebook video revealed the flagship HTC U11 Plus and the midrange HTC U Life in all their glory. The video was in German and has since been taken down, but according to a translation, it revealed exactly what we should be expecting see at HTC event November 2.
The HoloLens has become a frequent sight in medical facilities around the world, but a new demonstration shows just how seamlessly it can be integrated into traditional medical procedures to improve the experience for physicians and patients alike.
We may not know what Magic Leap's product looks like. And we haven't received even a "save the date" for its launch. But we know that it will display mixed reality comics from Madefire when whatever it is arrives.
Directive Games received the enviable honor of unveiling their ARKit game, The Machines, on stage as part of Apple's iPhone launch presentation.
CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19.
The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.
More often than not, road trips will include unforeseen pit stops that have to be made, no matter how well prepared you are. In the past, making an unscheduled stop may have led to headaches and delays when your navigation app got off track, but thanks to a feature in Google Maps, this is no longer an issue.
When the iPhone first came out, using them seemed like an impossibility to the visually impaired. Luckily, the iPhone now provides a multitude of resources to make sure that the visually impaired have accessibility to the phone.
So it's 2017 and there are no flying cars and teleportation devices around, but there might be holographic smartphones sometime soon. As cool as that sounds, should we trust a holographic smartphone from a company that has never made smartphones before?
Over the past week, we are seeing more companies capitalizing on services leveraging augmented reality. One company secured funding to expand their service, while two other companies grow its own services through acquisition.
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
If you shatter your new Samsung Galaxy S8 display, then be prepared to pay a hefty repair fee for that bezel-less baby.
According to Alex Kipman, HoloLens inventor and futurist at Microsoft, the smartphone is already obsolete. In an interview with Bloomberg, Kipman boldly stated that the HoloLens will eventually replace the smartphone and drive society right into a new augmented normal.
Tardigrades are some of the toughest but least well-known creatures on our planet. These tiny animals, also called moss piglets or water bears, are definitely of this earth, but some can boast that they've also traveled to space.
The rumors surrounding the next iPhone and Apple's ambitions toward augmented reality have been going on for months, and a fresh development brings back the idea of Apple's Smart Connector bringing the two together. The Verifier, an Israeli news site, claims the next suite of iPhones (iPhone 8, iPhone 7s, and 7s Plus) will all sport Smart Connectors for both AR and wireless charging.
Apple has yet to create a successful social networking app, but that doesn't mean they want to be left out of the social video conversation. Case in point: Today they announced a new video app set to debut for iOS in April called Clips.
Trimble is integrating its mixed reality applications into the DAQRI Smart Helmet to enable outdoor and on-site support for design, construction, and heavy industry as part of a collaboration the companies announced today.
Sony hit MWC 2017 in full gallop, announcing four different additions to its Xperia lineup on Monday, February 27, 2017: the XZ Premium, XZs, XA1, and XA1 Ultra.
This morning, Google opened a pop-up showroom where anybody can visit to get a hands-on look at the new Made by Google hardware lineup. At 10 am the line at 96 Spring st, in the SoHo neighborhood of New York City, was growing but still manageable. As we waited to be ushered in, Google representatives came by to offer us coffee drinks prepared by a pair of baristas in the Peddler Coffee cart parked on the curb. "Now that's latte art," said the guy in line next to me when he saw that the foam-t...
We've explained the differences between mixed, virtual, and augmented reality through old-fashioned text and infographics, but in a rapidly-changing environment that leads to even more terms, it's best to think of all these realities in one simple way—as a continuum.
From fungi to foie gras, the weird ingredient cocktail game across the nation is growing by leaps and bounds. We had our hesitations about trying some of them out, and especially about attempting to make any ourselves, so we did a bit more research and realized the flavor profiles aren't as unfathomable as one may think.
You may have had to deal with this unfortunate scenario when you have a hankering for homemade ice cream: you find a great recipe, just the flavor you want to make, you start reading it... and you discover those ever-dreaded words "pour into your ice cream maker and process according to manufacturer directions." Oh no!
Move over rainbow food trends, there's a new, darker kid in town: jet black ice cream. And no, it doesn't have squid ink in it.
Even today, smartphone text input leaves a lot to be desired. It's difficult to select specific words, the cut/copy/paste menu isn't always accessible in every app, and we're lacking undo and redo options, even though it's as simple as pressing Ctrl + Z on computers.
The iconic, lovable gummy bear originated in Germany, where it goes by the name Gummibär— but that's not what makes it so much fun. The base of gummy bears is made up of gelatin, which gives them the signature elasticity that makes you feel like a kid again. But the fun doesn't have to stop there.
We used to saunter into the grocery store and gaze longingly at the pre-made roasted chickens, wistfully thinking of things we could do with the golden fowl if only we didn't already have dinner plans.
Peanut butter cookies may not have as big a fan base as their chocolate-chip counterparts, but their distinct flavor is loved by many a cookie enthusiast.
My first time opening a coconut was a confusing and frustrating experience. I remember the loud echoing noise as I hit it with a knife, a hammer, and my countertop. It took multiple tools, YouTube videos, and plenty of angry sighs for me to get it open.
