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News: Target Treats Shoppers with Augmented Reality Tricks via Snapchat

Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.

News: Team Behind Popular Photo App FaceTune2 Jumps on the AR Bandwagon with Cosmetics Try-On Filters

Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.

How To: Rotate Photos Without Any Cropping on the iPhone 11, 11 Pro, or 11 Pro Max When Editing

So, you snapped a great picture, but it's just a little off-center. Usually, rotating a photo requires cropping it, which will lower the overall quality of the image. That's not the case on the iPhone 11, 11 Pro, and 11 Pro Max, however. Apple's new flagships allow you to rotate images without cropping them. The only issue? The feature isn't enabled by default.

News: Lenovo Expands Mirage AR Headset Beyond Star Wars with Marvel's Dimension of Heroes

Move over, Star Wars. You're not the only Disney property that can play in the Lenovo Mirage AR headset anymore.

News: Airbus Previews Military Sandbox App for HoloLens

As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device.

How To: Add Variety to Your Favorite Pandora Stations

Whether you're out for a drive, commuting to work, or just taking a stroll, listening to your favorite tracks on Pandora takes the legwork out of choosing which songs to play next. After a while, however, you go-to playlist can get repetitive, as the same songs from the same artists seem to play over and over. Luckily, Pandora makes it easy to add variety to your stations in just a few taps.

Market Reality: Lenovo Misses the Mark, Vuzix Targets Security Market, & 8th Wall & Blippar Capitalize Web-Based AR

During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.

News: Vuzix Blade Teams with Facial Recognition Company to Provide Law Enforcement Solution

Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement.

News: Siemens Adds Augmented Reality Visualization to Its 3D Industrial Design Software

It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.

News: North Hits the Road Again with New Focals Smartglasses Pop-Up Stores Across North America

After testing the waters with a few pop-up stores along the West Coast earlier this year, North is bringing its smartglasses to more cities across the US and Canada.

News: Amazon Adding Virtual Try-On from L'Oréal's ModiFace to Its Beauty Products

Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.

News: Meet & Compete Against Team USA via USA Today's Augmented Reality Experience for FIFA Women's World Cup

After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament.

News: Mojo Vision Debuts Microscopic Display for Augmented Reality Wearables

After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform.

News: Google Releases Glass Enterprise Edition 2, Includes Qualcomm Snapdragon XR1Upgrade

As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).

Market Reality: Google Adds AR to Search, AWE Turns 10, & Nike Makes AR Part of Its Sales Strategy

As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.

News: Snapchat Gives John Wick Fans the Tools to Build Their Own AR Effects via Lens Studio

For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences.

News: 'Detective Pikachu' Pokémon Pop Up in Augmented Reality via Google's Playground App for Pixel Devices

The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app.

News: Snapchat Celebrates Earth Day with Sobering Augmented Reality Look at Rising Sea Levels

In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.

Market Reality: Magic Leap & AT&T Surge Forward with Consumers, Apple Staffs Up for AR, & Microsoft Hits the Battlefield

Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers.

News: Budget Airline easyJet Packs Augmented Reality Luggage Checking Feature into Its Mobile App

Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home.

News: Leap Motion Update Improves Design of Project North Star Augmented Reality Headset

In the current state of the augmented reality space, Leap Motion is the only well known name in DIY AR headset kits with its Project North Star design, which gives makers the blueprints to build their own headsets.

News: Smartglasses Startup North Begins Delivering First Focals Shipments, Announces Series of New Pop-Up Stores

Just over two months ago, smartglasses startup North opened the doors at its two brick-and-mortar retail locations in Toronto and New York and began accepting orders for Focals. On Thursday, the company announced that those initial customers can get ready to pick up their wearables, as the first shipments have now arrived in stores.

News: Atheer's Enterprise AR Platform Goes to Work on iPhones & iPads as Remote Support Tool

Not all enterprise augmented reality tools require a high-end headset and heavy computing power. Sometimes, a smartphone can do the job just as well. Along those lines, software maker Atheer is now bringing its workforce AR platform to iPhones and iPads via a native app.

Exclusive: Layar Founders Hope to Buy Back Company in Blippar Asset Sale

After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.

News: DigiLens Previews Smartglasses with Its Waveguide Displays in New Video on Design & Manufacturing Approach

Designing and manufacturing waveguides for smartglasses is a complex process, but DigiLens wants us to know that they have a software solution that partially solves that problem.

Hands-On: Snap's Non-Creepy, Fashionable Spectacles Wearable Camera Proves We're Ready for Mainstream AR Smartglasses

The year 2018 was a rough one for Snap, the company behind the Snapchat app and the Spectacles wearable camera device. From executive departures to reports of slowed user growth, the company that once spurned Facebook's multibillion-dollar advances is now facing a moment of truth as it stares down its uncertain future.

News: Google Challenges Leap Motion with FCC Approval of Gesture Recognition Alternative

The Federal Communications Commission (FCC) has cleared a path for Google to move forward with hand-tracking technology that could pose a major threat to Leap Motion.

News: University of Washington Researchers Demo Ability to Generate 3D Augmented Reality Content from 2D Images

After joining Google and Huawei in underwriting the UW Reality Lab at the University of Washington in January, it appears Facebook is already seeing a return on its donation.

News: The Best Black Friday 2018 Deals on Smartphone Cases

The holidays are here, which means a slew of new smartphones are set to be gifted to loved ones in the spirit of giving. Of course, a great case to compliment and protect that precious flagship is a must, regardless of whether it's a OnePlus 6T, iPhone XS, or Galaxy Note 9. And while quality cases usually come with a hefty price tag, there are plenty of Black Friday deals to keep you from going broke.

News: Toyota Begins Testing HoloLens for Production Process Improvements

With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest.

Market Reality: Apple's Acquisition of Leap Motion Fails, While Snapchat & Magic Leap Make AR Fashionable

This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.

News: Investors Back Another AR Display Maker as LetinAR Closes $3.6 Million in Funding

Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components.

News: Snapchat Becomes SnapCAT with AR Lenses for Your Feline Friends

Have you ever browsed through Lenses on Snapchat and got bummed out when the app recommends that you "try this with a friend" and you're all alone? Well, now you can take AR snaps with your cat!

How To: Change Your Galaxy Note 9's Navigation Bar Back to Black

One option you won't find buried in the Galaxy Note 9's Settings is the ability to return the navigation bar to black. Samsung changed the default color to white with the Note 8, removing any ability to bring the black color back. But thanks to a neat app, Note 9 users can do it themselves.

How To: Print These iPhone XR, XS & XS Max Cutouts to See Which Size Is Right for You

Combined, the new iPhone XR, XS, and XS Max are the largest suite of iPhones that Apple has ever released at once time. While the XS remains the same size as last year's iPhone X, the XR and XS Max are even larger. But which size is right for you? We can help you decide which will fit your hand best with printable cutouts to compare the sizes of Apple's latest and greatest.