The first augmented reality hardware and software functional requirements guidelines have been released today by UI LABS and the Augmented Reality for Enterprise Alliance (AREA).
Google's former driverless car boss Chris Urmson raised considerable funds to get his new startup company Aurora Innovation up and running. Axios initially reported that Urmson raised over $3 million to fund his brainchild in the wake of his Alphabet exit, according to an SEC filing.
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
Best known for its mobile phones and television sets, South Korea's LG has had a quieter presence in the US compared to the country's homegrown efforts.
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now.
Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Sports gaming company ePlay Digital, Inc. is looking to capitalize on the fall launch of iOS 11 and ARKit with an augmented reality fantasy sports app.
China's Baidu, the Chinese equivalent of Google, live streamed a video yesterday of CEO Robin Li riding a self-drive vehicle along the streets and highways of Beijing.
A pair of organizations recognized companies working in augmented reality for their innovative technologies over the past week. Meanwhile, another company used augmented reality for a sector that is overdue for a technology makeover, while another company has developed new camera modules that could usher in the next evolution of mobile AR.
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team.
Huawei is making a fresh attempt at launching into the US market to challenge Apple and Samsung's monopoly on premium smartphones. In its latest attempt to break into America, Huawei is trying to get its Chinese mobile chipset accredited by AT&T.
We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week.
It's no secret that Samsung is working on augmented reality hardware, as the company has been candid about its intentions. However, what we don't know is exactly how many AR projects the company is working on, as patent filings and reports revealed two more over the past week.
Move over, Star Wars. You're not the only Disney property that can play in the Lenovo Mirage AR headset anymore.
When it comes to the business of augmented reality, companies that aren't already introducing new products or apps are focused on producing the AR technology of the future. But in the realm of real products and apps, Magic Leap continues to show off what its headset can do, this time via a new app that transports users to the ocean's depths.
The future of smartglasses for consumers seems ever dependent on Apple's entry into the market. Coincidentally, the exit of Apple's long-time design chief Jony Ive has shed some light on that eventual entrance.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
A tethered version of the Vuzix M300 smart glasses, developed to pair with wearable computers from Toshiba Corporation, is expected to be available by the first quarter 2018, if not sooner.
General Motors Co. (GM) is set to expand their fleet of driverless cars in San Francisco, Detroit, and Scottsdale, according to documents filed by the company.
When we talk about driverless technology, the go-to companies are usually Waymo, Uber, or Tesla. However, traditional automakers like Ford and GM are also staking claims to the driverless and advanced driver assistance spaces.
Last week it was announced that Waymo, the former Google Self-Driving Car project, had graduated from Alphabet's X innovation center. This graduation had been in the cards for many months with senior members of the project team and X hinting that it would be soon.
Amazon Web Services (AWS) is the premier on-demand cloud computing platform. Offering a wide range of APIs to companies, governments, and individuals on a pay-as-you-go basis, this Amazon subsidiary pulled in over $35 billion in revenue in 2019 alone.
Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals with their products, as both now appear to be interested in making AR headsets for the military.
The Operative Framework is a powerful Python-based open-source intelligence (OSINT) tool that can be used to find domains registered by the same email address, as well as many other investigative functions. This reconnaissance tool provides insight about your target through examining relationships in the domains they own.
Having found success in video games and a hugely popular Netflix series, The Witcher franchise is now on the hunt for the coin Pokémon GO has earned in location-based augented reality mobile games.
Most of us skip through documents like privacy policies and EULAs (end-user license agreements) because they're long and boring. But, as Congress just passed the SJR34 bill in early April, you're probably a little concerned about your personal data, so we summarized the privacy policies for major ISPs and mobile carriers in the US.
The economic impacts of the COVID-19 pandemic have been felt in practically every business sector. Now, as we look back at the top augmented reality investments of 2020, the AR industry has been no exception.
In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend back in 2016 when I highlighted Musical.ly for Mashable, just before it was snapped up by China's Bytedance for $1 billion and merged into what is now TikTok.
Amazon really wants to make itself at home in your home. Like, everywhere in your home, from your doorstep to your kitchen, your kids' rooms, and everywhere in between.
Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries.
In these times of social distancing, video calling is becoming the technological substitute for face-to-face connections. For those who carry an iPhone, the art of video calling defaults to FaceTime, the native app on iOS that is exclusive to Apple devices. But what do you do if you or the other party is on Android?
Created by a now discontinuted John Deere subsidiary Plustech in Finland, this walking tractor is weirdly alien-monster-insect-esque. Reminiscent of Big Dog and Little Dog, but way bigger... This belongs in a sci-fi movie, not a farm. Amazing. Several videos in the gallery below.
