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News: Microsoft Enlists Rapper/Actor Common to Push Its HoloLens Future During NBA All-Star Weekend

The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got a look at how Microsoft may be planning to market the device if it ever goes truly mainstream.

News: Google Is Promoting Adware as One of the 'Best Apps of 2017'

Just yesterday, Google announced that it is banning all apps that contain any form of lock screen ads. Today, they posted a list of the Best Apps of 2017 for the Play Store. Given the new policy of cracking down on apps with advertisements on the lock screen, you wouldn't expect to see one of those in the list of top apps. Unfortunately, that's exactly what happened — Google is promoting obvious adware in their list of best apps.

Tasty Testing: Artisanal Cheese Reveals Microbial Secrets of Deliciousness

Whether your palate runs to domestic or imported, a piece of cheese can be a real treat for the senses. Its smell, taste, and texture are all parts of its appeal. A big part of what makes that savory wonderfulness comes from the microbes in and on the cheese. Thanks to a team of researchers dedicated to studying those microbes, we have a better understanding of their importance to cheese and us.

News: Use Facebook Messenger to Interrogate This Chatbot for Game of Thrones Spoilers

Winter is here, which means we have a lot of questions about the coming season of Game of Thrones. It's hard finding someone who cares enough to listen to you rant about why Jon Snow is the rightful ruler of Westeros. It's also hard to figure out who exactly everyone is and is related to since there are over 150 major characters on the show. We're all getting a little antsy waiting for the new season, so to hold us over a new bot has rolled out 'G0TB0t' on Facebook Messenger. Specifically, it...

News: Are You on Virgin Mobile? Your Next Phone Will Have to Be an iPhone

Virgin Wireless, perhaps best known for Sir Richard Branson and all of his antics, is an affordable cellular option here in the US. Virgin customers can enjoy — if that's the right word for it — Sprint's cellular service, at a discounted rate, however, there are usually some compromises for that. Now, there will be yet another compromise for Virgin customers who don't like iPhones — Virgin will now only carry Apple's phone on their network.

News: Snap & Time Warner to Create 10 Original 5 Minute Shows a Year

Thanks to a $100 million deal, you could be seeing more original shows on your Snapchat soon. Already, Snap has been producing super short shows in order to compete with social media outlets like Twitter and Facebook who have also been attempting to create their own content. While musical.ly has so far had the biggest success in this area, this deal with Time Warner is certainly promising for the beleaguered platform.

NR50: Next Reality's 50 People to Watch: Aileen McGraw

Microsoft has always been pretty good with customer service, especially from the developer's end point. In recent years, since Satya Nadella took over as acting CEO, the level of customer and developer care has become something much more. This software giant has gone out of their way to learn about what works and what doesn't and to adjust.