After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
After announcing at Google I/O 2019 that augmented reality content would come to Search, Google revealed how it would make that happen with the latest round of updates to ARCore.
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.
Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
After launching its first augmented reality title for Angry Birds on the Magic Leap One, Rovio has doubled back to the platform that made its franchise famous.
Smartglasses maker Vuzix has emerged with the first hardware powered by the Snapdragon XR1 chip, roughly nine months after Qualcomm introduced the chipset designed to drive augmented reality wearables at the Augmented World Expo in Santa Clara.
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
When you're trying to get fit, friendly competition can go a long way towards keeping you motivated. Samsung Health has a great feature for just that, letting you challenge your friends or even complete strangers to bring some excitement to an otherwise routine workout experience.
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
Now that we've had a few days to recover from the VR geek versus augmented reality nerd battle between Oculus founder Palmer Luckey and Magic Leap founder Rony Abovitz, we can get back to taking a closer look at the Magic Leap One. This time, we take a very brief dip into the Abductor app.
I don't know about you, but nothing is more annoying than when my phone hits 15% and I'm nowhere near a charger. Not just because I know my phone will die soon, but until I reach a charger, I have to deal with the annoying low battery notification and LED light. Well, with Android 9.0 Pie, we finally can escape this.
The long and slow road toward the actual release of the Magic Leap One appears to be accelerating, with a couple of new demonstrations of how the system works revealed in this week's creator's portal updates along with the company's developer documentation.
On Tuesday, at the Unite Berlin developers conference, Unity unveiled new tools designed specifically for augmented reality that could literally raise the technology to the next level.
Escape rooms, those real world puzzle games that challenge teams to solve a mystery and gain their freedom from a locked room, are all the rage right now. But augmented reality games such as The Lockdown could make them obsolete.
This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera.
Apple is speeding things up in the iOS 11.4 development. The company released to developers the fifth beta for iOS 11.4 on Monday, May 15. Public beta testers got the update just hours later. The update comes just one week after the release of the fourth 11.4 beta, which introduced minor bug fixes and security patches to iPhone running the software. This beta version doesn't seem any different.
Mobile gamers are well aware of this, but zombie shooters have become pretty stagnant and unimaginative in recent years. Too many entries in this genre feature the same cookie-cutter gameplay, but thankfully, Gameloft aims to change this. The company has soft-launched Dead Rivals in a few countries, and with a little work, you can try the game yourself right now.
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.
Before the Sept. 2017 event held by Apple, we thought the new iPhone X would come in three different colors. While only a Space Gray and Silver option made it to the Nov. 2017 release, the missing third hue may finally be on its way, if the latest rumors are to be believed. If you can't wait for the new Blush Gold color, here's when and how you can expect to get your hands on one.
In January, ZTE announced they would be conducting an Oreo beta program for Axon 7 users to test Android 8.0 before the masses. Since then, no additional information was released — until today, when ZTE finally opened up the Oreo beta to US customers.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
With the big reveal of the Magic Leap One: Creator Edition in December 2017, and now the update on Feb. 13, 2018, we no longer have to speculate as to what the augmented reality headset will look like or when (in general) it will be available.
For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city.
Whether you've stumbled upon an interesting location you want to bookmark for later, need to remember where you park your bicycle or vehicle, or want to keep track of your favorite food truck locations, Apple Maps makes it easy.
If you're trying to get somewhere fast, taking a toll road or two can definitely help you do that, but at a cost. When you're not in any rush, that would-be toll money will work much better in your gas tank, especially if it's only minutes that are being shaved from your trip. With this in mind, Apple Maps has a simple way of avoiding tolls to save you money while navigating on your iPhone.
Christmas came early for Apple, as the company was awarded more than 40 patents by the US Patent and Trademark Office on Tuesday, including one covering a system for compositing an augmented reality construct based on image recognition.
Up until now, experiencing augmented reality through Vuzix's next-generation Blade 3000 smartglasses would have required a trip to a tech conference where the company has an exhibition booth.
As if Amazon didn't already make it easier to buy things from home than in a store, the company has now given shoppers yet another reason to avoid the holiday rush with an ARKit update to its iPhone app.
One of Android 8.0's central themes was battery improvements. Google implemented background restrictions and a few other under-the-hood changes, but the biggest battery-saving measure was almost user-hostile: A static notification that tells you when any of your apps are running in the background.
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.
Apple Music's name reveals a lot about itself — it's made by Apple, and it has a lot of music. 40 million songs, in fact, if the iPhone-maker is to be believed. With that many songs, you may find a gem before any of your friends or family do. How can you share that song with them?
When hacking into a network during a penetration test, it can sometimes be useful to create your own wireless AP simply by plugging a Pi into an available Ethernet port. With this setup, you have your own backdoor wireless connection to the network in a matter of seconds. Creating an AP is also helpful while traveling, or needing to share a connection with a group of people.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
Your iPhone has a lot of personal information contained within it, so of course you want your device to be secure. You don't want that information getting into the wrong hands — or any hands other than your own, for that matter.
Scanning important paperwork on smartphones is a tedious process, often relying on either external scanners or third-party apps that had to be either purchased or were loaded with annoying ads just to get the job done. Thankfully, iOS 11 now lets you easily scan documents using your iPhone, and finally does away with the need for third-party apps or machines.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion.
Unless you're a WhatsApp pro user, you may be surprised to know that there are text formatting options that you can apply to your messages. Markdown characters can help you emphasize certain words or phrases by making them italicized or bold, and it'll even let you cross out words and change the font. It's one of those nice touches that isn't available in most other messaging apps.
In late June, the biggest measles outbreak to strike Minnesota since 1990 seemed to be winding down. Today, public health officials announced a new confirmed measles case in the area.
