Market Reality: Game of Thrones in AR, Microsoft Preps HoloLens 2 for Devs, & Epic Gives Out Magic Leap Headsets
Developers in the augmented reality industry got a lot of love this week.
Developers in the augmented reality industry got a lot of love this week.
As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the company lives on.
Now that we've officially seen the HoloLens 2 and Microsoft has shown off the improvements and new superpowers of the augmented reality headset, what about the specs?
It's confession time. Through a couple of sources, I managed to get an early look at the HoloLens 2. But I was sworn to secrecy, and I take my tech oaths seriously (shame on you, leakers).
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
Internet memes are simply everywhere these days. While they've been popular since the '90s, memes, as we know them now, are much different these days. You used to need a computer to make viral images that spread from one random user to the next, but thanks to modern technology, you can quickly create a meme right on your Android phone — you just need the right app.
Every step in the evolution of computing brings an in-kind leap forward in user input technology. The personal computer had the mouse, touchscreens made smartphones mainstream consumer devices, and AR headsets like the HoloLens and the Magic Leap One have leveraged gesture recognition.
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
Augmented reality and computer vision company Blippar has a new lease on life, as previous investor Candy Ventures has completed a successful bid to acquire the assets of the beleaguered company.
Things that are supposed to make life easier for developers and users are often easy targets for exploitation by hackers. Like many situations in the tech world, there is usually a trade-off between convenience and security. One such trade-off is found in a system known as Distributed Ruby, which can be compromised easily with Metasploit.
In about 27% of all car crashes, someone was using their cell phone. You may think texting is the big problem here, but many fail to realize that even the smallest smartphone interaction could spell disaster. Thankfully, Google Maps has rolled out an overdue feature that'll help ensure a safer drive.
Any app on your iPhone could potentially listen in on your conversations and use that information to target you with tailored ads. Although most companies, including Facebook and Apple, have come out and vehemently denied these claims of spying on consumers, who's to say they're telling the truth? The only way to be sure you're safe is to take matters into your own hands.
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality.
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
Despite Huawei's ongoing battle with the US government, the Chinese company has continued to release phones in the US under its Honor brand. The Honor X series has been consistently released for several years, offering midrange specs at ridiculously low pricing, and the Honor 8X is no exception.
Following in the iPhone X's footsteps, the iPhone XS and XS Max, as well as the iPhone XR, have all ditched the iconic Home button last seen on the iPhone 8 and 8 Plus, which is one giant leap toward Jony Ive's ultimate vision of an iPhone that's a clean slab of glass. However, without the Home button, a lot of tasks have changed, most notably, entering and exiting DFU mode in iTunes.
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
The march towards mainstream adoption of eSIM technology got a massive boost with the arrival of the iPhone XS, XS Max, and XR. We're now one step closer to ditching physical SIM cards altogether. If you're on the fence about this new technology, you may be surprised by the benefits it brings to the table.
The new iPhone XR, XS, and XS Max have everyone buzzing. But, at first glance, the XR and XS look pretty similar in almost every way. So, what's the difference? It comes down to the XR's "Liquid Retina" LCD screen vs. the XS's "Super Retina" OLED display. How do they compare, and why does it matter when considering which new iPhone to preorder?
The iPhone XR is the best bang for your buck option among the 2018 iPhones. Splitting the XR and XR Max right in the middle with screen size, it makes small compromises to to keep the price low. However, with the release of the Galaxy Note 9, Samsung has their own formidable middle option as well, the Galaxy S9+.
The ongoing war between Apple and Samsung fans will rage on once again. With the release of the iPhone XS Max, Apple has presented a stronger adversary for the Samsung Galaxy Note 9, released earlier. Both stack up well against each other, providing two of the best experiences on their respective operating systems.
Samsung Experience isn't for everyone. While it's a far cry from the TouchWiz days, it is still too heavy of a skin for Android purists. But you shouldn't let that dissuade you from a powerful device that checks nearly all other boxes — there are ways to make the Galaxy Note 9's software look and feel almost exactly like stock.
A new name isn't the only thing iBooks received in the iOS 12 update for iPhones. Aside from streamlining the name to "Books," Apple added a wish-list feature to its reading app so you can keep track of all the e-books and audiobooks you'd like to read from the Books Store.
Fortnite's long awaited arrival on Android has ramped up excitement among gamers who are installing the beta version in astounding numbers. With so many midrange and budget devices running Android, however, it's important to stay on top of your device's performance to ensure smooth and uninterrupted gameplay.
UPDATE: The ported APK covered below is now obsolete because Fortnite beta is officially available for all Android devices!
It wasn't Christmas, but for Amazon Prime members, it was darn close: Amazon Prime Day, one of the biggest shopping days of the year, came and went earlier this week. Unfortunately, there weren't many Prime Day-specific deals to be had for augmented reality fans, but that doesn't mean AR-loving Amazon Prime members were completely left out.
While Sony as a company is well-known in the United States, it smartphones are not. For years, Sony has stuck with a boxy design with sharp edges and large bezels — however, they're finally getting with the trends. As a result, the Xperia XZ2 Premium offers a rare combo: A super powerful phone which is also pretty sexy.
While numerous startups are competing to convert the AR Cloud from a pie-in-the-sky to a reality, Wikitude is thinking smaller with the latest edition of its augmented reality SDK.
After two dramatic Conference Finals, the dust has settled to reveal ... the Golden State Warriors and the Cleveland Cavaliers. Well, at least the Irving-less Celtics and Rockets (short of Chris Paul for Games 6 and 7) gave it their all. With these teams battling for the fourth straight time, people want to know if the Cavs can even up the score at 2-2.
As manufacturers try to differentiate their smartphones from the sea of Android devices, a new genre of smartphone has emerged: gaming phones. Razer Phone was the first to gain traction, but the likes of Xiaomi, Asus, and ZTE have all announced gaming-first phones coming soon. Still, you don't really need to buy a "gaming phone" to play games like a pro on your smartphone.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.