News: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
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News: Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
Market Reality: Samsung & Microsoft Dip into the Mobile AR Galaxy, with (Respectively) New Hardware & AR Apps
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
Market Reality: AR Goes to Court as Meta Infringement Case Unfolds & Epic Games Takes on Nreal for Trademark
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
Market Reality: Lyft Acquires Blue Vision, Google & Samsung Invest in AR, & Epic Games Scores Massive Funding Round
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
Market Reality: Disney's Bob Iger Leads NR30 AR Investors, Magic Leap Acquires Computes, & Snap to Invest in AR Hardware
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
NR30: The Augmented Reality Investment Leaders of 2018
People say that money makes the world go 'round. And it's no different in the world of augmented reality.
News: Augmented Reality in 2017 — The Winners, Losers & Best Bets on 2018
Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year.
News: AR Headsets with Larger Displays from WaveOptics Could Arrive Next Year
Augmented reality headsets with larger eye boxes than any device currently available could make their way to market by the end of next year if current timelines hold true.
Brief Reality: Augmented Reality Applied to Makeup, Medical & Sports Marketing
If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below…
News: Can Volvo Deliver Level 4 by 2021?
Volvo Cars' claims it will offer Level 4 models by 2021 means the premium carmaker will likely have to finalize the driverless design to meet the aggressive timeline by next year at the latest.
Market Reality: Who Are the Most Active Investors in AR/VR?
While many analysts predict that the market for augmented and virtual reality will continue to grow over the next five years, now is the time for investors to get in on the ground floor.
News: Partnership with nuTonomy Expands Lyft's Asian Footprint
Uber's struggles are expected help Lyft get ahead in driverless development as it confirms its third partnership with autonomous tech company nuTonomy today.
Brief Reality: Blippar Transforms into Shazam for Cars
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
News: After FirePhone Flop, Amazon Reenters Smartphone Market — but in a Much Better Way
Amazon's first venture into the wireless phone market was a crash and burn moment — and that's us being kind. Their FirePhone went down in flames almost instantly, no pun intended.
Brief Reality: AR Hits the Conference Circuit
Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on with new augmented and mixed reality tech and applications.
Market Reality: Boeing HorizonX Takes Flight with AR Investment
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
News: Udacity—The School for Robo-Cars—Just Spun-Off Its First Driverless Startup
Udacity, the online education startup that set out to train a school of self-driving car engineers, is now spinning off into its own autonomous tech company called Voyage.
News: Google Pixel Reviews Are Out—Here's What People Are Saying
The reviews for the Google Pixel phone have hit the web. There's a lot of praise, but not all are so positive. We've collected some of the best takes on the new devices from the top tech sites around.
News: Google Joins Netflix in Shaming ISPs into Faster Service
Netflix releases monthly reports on major ISPs relating to how well their service works on each provider. The purpose is to educate the public on their choice of service provider, but since many of us hardly have any choice at all when is comes to an ISP, it backhandedly works to shame them (if they're even capable of feeling shame under all those millions of dollars).
How To: With the Silk Road Bust, the Online Black Market Already Has a New Home
This week, Silk Road was shut down for good when the FBI seized the anonymous online marketplace after Ross Ulbricht, aka Dread Pirate Roberts, was arrested. This comes just two weeks after another illegal marketplace called Atlantis shutdown. However, there are plenty of other black markets hiding within the Deep Web, freely and anonymously accessible using the Tor browser.
How To: Do ollies on a tech deck fingerboard
In this video tutorial, viewers learn how to do an Ollie on a fingerboard/Tech Deck. Users will only be using two fingers, the middle and index finger. Place the middle finger on the tail and the index finger near the bolts of the board. Now pull the board back, pop the tail down and throw it up forward. Users will need to do this in a fast motion. The fingerboard will almost seem like it is stuck to your 2 fingers. This video will benefit those viewers who enjoy playing with fingerboards and...
How To: Market and sell a product successfully
If you have created a product and want to start selling it, watch this video. It will give you some general ideas for steps you can take to market your product and attract interest from consumers and investors.
How To: Write an effective subject line for small online business email marketing
No matter what kind of business you have, small or big, online-based or not, when you're dealing with email marketing, the number one things your targets will see is the subject line, and if your subject line looks spammy or uninteresting, it's not going to help you one bit.
How To: Pull four pranks with cell phones, dental floss, confetti & the Annoy-a-tron
Kipkay is at it again with his pranks. In this video, he shares four fun and easy pranks that anyone can do to drive their friends (or victims) crazy! Their all very simple. They include a cell phone prank, a floss prank, and more!
How To: Recycle an old flea market jacket into cushion covers
When you move into your first apartment, it's a magical and joyous experience. And then the reality hits that you're broke, have no furniture, and the shower doesn't work. We've all been there, and while we can't aid you with your shower problems, we can help with turning mismatched flea market chairs into a set of more coherent seats.
How To: Create a portable Nintendo 64
Systm is the Do It Yourself show designed for the common geek who wants to quickly and easily learn how to dive into the latest and hottest tech projects. We will help you avoid pitfalls and get your project up and running fast.
How To: Easily upgrade your hard drive without re-installing
Systm is the Do It Yourself show designed for the common geek who wants to quickly and easily learn how to dive into the latest and hottest tech projects. We will help you avoid pitfalls and get your project up and running fast.
How To: Stream your video and music from anywhere
Systm is the Do It Yourself show designed for the common geek who wants to quickly and easily learn how to dive into the latest and hottest tech projects. We will help you avoid pitfalls and get your project up and running fast.
How To: Run Windows or Ubuntu on any PC using a flash drive
Systm is the Do It Yourself show designed for the common geek who wants to quickly and easily learn how to dive into the latest and hottest tech projects. We will help you avoid pitfalls and get your project up and running fast.
How To: Access your computer remotely using DynDNS
Systm is the Do It Yourself show designed for the common geek who wants to quickly and easily learn how to dive into the latest and hottest tech projects. We will help you avoid pitfalls and get your project up and running fast.
How To: Improve your HDTV picture quality
Systm is the Do It Yourself show designed for the common geek who wants to quickly and easily learn how to dive into the latest and hottest tech projects. We will help you avoid pitfalls and get your project up and running fast.
How To: Make your UPS battery last a long time
Systm is the Do It Yourself show designed for the common geek who wants to quickly and easily learn how to dive into the latest and hottest tech projects. We will help you avoid pitfalls and get your project up and running fast.
How To: Build an Oil-Cooled Aquarium PC
Systm is the Do It Yourself show designed for the common geek who wants to quickly and easily learn how to dive into the latest and hottest tech projects. We will help you avoid pitfalls and get your project up and running fast.
How To: Build a hamster wheel to power your PC
Systm is the Do It Yourself show designed for the common geek who wants to quickly and easily learn how to dive into the latest and hottest tech projects. We will help you avoid pitfalls and get your project up and running fast.
How To: Build a custom Windows recovery disk
Systm is the Do It Yourself show designed for the common geek who wants to quickly and easily learn how to dive into the latest and hottest tech projects. We will help you avoid pitfalls and get your project up and running fast.
How To: Control your PC from anywhere
Systm is the Do It Yourself show designed for the common geek who wants to quickly and easily learn how to dive into the latest and hottest tech projects. We will help you avoid pitfalls and get your project up and running fast.
How To: Unlock secret features on your digital camera
Systm is the Do It Yourself show designed for the common geek who wants to quickly and easily learn how to dive into the latest and hottest tech projects. We will help you avoid pitfalls and get your project up and running fast. Search Systm on WonderHowTo for more DIY episodes from this Revision3 show.
How To: Solder your own headphone amp
Systm is the Do It Yourself show designed for the common geek who wants to quickly and easily learn how to dive into the latest and hottest tech projects. We will help you avoid pitfalls and get your project up and running fast. Search Systm on WonderHowTo for more DIY episodes from this Revision3 show.
How To: Raise a flag when you get a new email
Systm is the Do It Yourself show designed for the common geek who wants to quickly and easily learn how to dive into the latest and hottest tech projects. We will help you avoid pitfalls and get your project up and running fast.