As summer is upon us, new musical Snapchat lenses are as well. This week has entries from Maroon 5, Simon and Garfunkel, and Snow Tha Product with entertaining visuals to match. As kids start to leave school for the summer, expect the lens scene to be kicked up a notch with anticipation.
Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
Mobile gamers are well aware of this, but zombie shooters have become pretty stagnant and unimaginative in recent years. Too many entries in this genre feature the same cookie-cutter gameplay, but thankfully, Gameloft aims to change this. The company has soft-launched Dead Rivals in a few countries, and with a little work, you can try the game yourself right now.
As the week of the Game Developer's Conference hits the mid-point, we've already had some major announcements hit the AR space. The specific timing of these announcements are thanks in part to a conference within a conference called VRDC, aimed at VR, AR, and MR developers. And while the week is hardly over, the announcement that is still having a big effect on the developer population is the reveal of the Creator Portal for the long-awaited Magic Leap One device.
A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.
Prior to Apple's earnings report on Thursday, the storm clouds were gathering as Wall Street prepared for bad news in the wake of reports of slower iPhone sales. But it turns out that those fears were mostly unwarranted. Apple managed to increase iPhone revenue during the December quarter, despite selling slightly fewer phones.
Whether you're a veteran augmented reality developer looking for a quick access point to add a new platform to your arsenal or just getting started with your first AR head-mounted display, get ready to start developing for the Meta 2.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
Augmented reality headsets with larger eye boxes than any device currently available could make their way to market by the end of next year if current timelines hold true.
It has been an interesting few days in developer news. The Microsoft blog has been busy with information relative to the augmented reality space. Meta 2 has also announced an interesting development this week. Here is a collection of various tidbits that have been collecting up.
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
Elon Musk's SpaceX is launching the world's most powerful rocket. The Tesla founder and CEO says the company is about to go through "manufacturing hell" to make delivery schedules for its new Tesla 3. Somehow, Musk says Tesla will offer Level 5 driving (so you can take a nap while your car drives you to and from work) within two years.
Tesla founder and CEO Elon Musk said during the Model 3 launch party Friday night that all Tesla cars in production have the same driverless hardware, signaling that Tesla's jump to Level 4 hinges on a software update — but Musk didn't exactly say that.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
At the end of June, Unity 2017.1, the newest version of the popular 3D development engine, went live. And with that release, it brought out some very cool new features like Timeline and Cinemachine, to name a few. Now, for those of us that develop with Unity and follow the beta program closely, these features are not new at all. What is more likely the case is that we have spent a good deal of time using these features for a few months and even possibly helped iron out a few bugs.
China's Baidu, the Chinese equivalent of Google, live streamed a video yesterday of CEO Robin Li riding a self-drive vehicle along the streets and highways of Beijing.
Volvo Cars' claims it will offer Level 4 models by 2021 means the premium carmaker will likely have to finalize the driverless design to meet the aggressive timeline by next year at the latest.
In the first part of this series, we looked at the surface detection that is provided by the ARKit. We looked at how it worked and covered some of the tools that could help us determine what is not working; when it doesn't. Now let's take this to the next step.
Waymo claims in court documents filed yesterday in its lawsuit against Uber that ex-Uber CEO Travis Kalanick knew that former Google engineer Anthony Levandowski was in the possession of stolen documents while employed at the troubled ride-sharing firm.
Leading tier-one supplier Continental has confirmed it will sell driverless platforms developed from BMW, Mobileye, and Intel's previously announced alliance, giving the company a potential edge over competitors by widening the range of technologies it offers directly to OEMs.
Cruise Automation is actively seeking to recruit a lead engineer to head its development efforts of 3D maps with expertise in city environments, signaling the GM driverless unit's move towards a mobility-as-a-service business model.
Meta Company filed suit today against a former employee and his startup DreamWorld USA, Inc. for the misappropriation of trade secrets and confidential information.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
Fans of Titanfall now have a great alternative to play on their iPhones whenever they're out and about. Titanfall: Assault has arrived as a soft launch for iOS devices. A hybrid between card-based and real-time strategy genres, the game will pit you against other players with some mech-on-mech action to dominate the battlefield. Taking some cues from Clash Royale, each unit that's deployed in Titanfall: Assault will automatically fight its way through opposing forces to accomplish its objecti...
The US driverless market has become a competitive – and crowded – arena, with big names like Google, Apple, Uber, and even Intel intent on leading the pack. Not to be outdone, the EU is also getting in on the automated car action with self-driving fleets launching in both the UK and the Netherlands within the next two years.
A Seattle development team is putting the "ARRRR" in AR with the maiden voyage of Captain Blimey, an augmented reality game for iOS and Android devices that puts a pirate premise on Pokémon GO.
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
Rooting a phone lets us install custom operating systems, known as ROMs, which replace the device's preinstalled OS. Most custom ROMs are based on code from the Android Open Source Project (AOSP), which gives them a look and feel similar to Google's version of stock Android. But every now and then, you'll see a ROM that isn't based on Android, though these are few and far between — at least, until now.
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team.
A federal judge wants answers after an Uber engineer accused of data theft pleaded the Fifth in the ongoing Waymo versus Uber battle. This privilege would protect the accused, Anthony Levandowski, of self-incrimination and handing over specific documents demanded in a previous subpoena and forthcoming deposition.
Tom Clancy games, like Rainbow Six and Ghost Recon: Wildlands, are famous for their realistic and immersive gameplay that focuses on covert, low-intensity warfare. Ubisoft now appears to be testing the overcrowded waters of mobile gaming with the release of ShadowBreak, and has soft released the game for both iOS and Android in Canada for further development, which means that with a little tinkering, you can play ShadowBreak in any country.
Facebook is aware that Snapchat is killing the social media game amongst the youths, which makes sense, because in 2017, video is king in social media currency. Facebook has continually shown that Mark Zuckerberg and crew seem to think the best strategy to keep up is to simply copy them.
DayZ is a first-person shooter game for Windows that places you in a vast post-apocalyptic world filled with zombies and other players that are all out to get you. Famous for its realism, DayZ has garnered a cult following and influenced many subsequent games in the genre. But now, Bohemia Interactive, the brains behind DayZ, has developed a mobile-friendly version of the game for iPhone and iPad, aptly named Mini DayZ. Mini DayZ comes with a ton features that will definitely keep you busy. W...
Throughout the summer and fall of 2016, in the sudden whirlwind that was Pokémon GO, it was hard to go anywhere in public without seeing someone attempting to catch Pokémon. Now, thanks to an upcoming platform called Motive.io, from the Vancouver company of the same name, location-driven application development will soon be accessible to everyone.
Early this morning, Unity held their keynote at GDC 2017 in the InterContinental San Francisco hotel. During the event, they talked about their upcoming roadmap and many changes that are coming down the pipe. This list included the lighting explorer, progressive lightmapper, the new 4K video player, native support for Vulkan graphics, TextMesh Pro integration, and the one that really excites me as a HoloLens developer—dynamically/runtime created navigation meshes.
Antibiotic use in infants has been associated with a host of childhood conditions later in life. Yet when an infection is suspected in a newborn, usually a sample of their blood is drawn to check for the presence of bacteria and 5 to 8 percent of them receive antibiotics while the diagnosis is pending.
A development team in Silicon Valley is nearing early access release of a new hardware-independent augmented reality platform called Phantom AR.
The largest and arguably most widely known event of its type, especially in the US, the Sundance Film Festival is an annual celebration of independent film—ones made outside the Hollywood system. This year, a new type of experience appeared at the Sundance Film Festival in an installation called "The Journey to the Center of the Natural Machine." This mixed reality presentation offered the user the newest type of storytelling in a long and important line—continuation of the species kind of im...
The HoloLens is a natural medium for 3D data visualization, which offers a far more ideal approach over 2D screens to managing multiple resources simultaneously and grasping the bigger picture. We've already seen how management is using holograms to oversee cities, firefighters, and the military, and now training for sports teams is being addressed with VAR Football.
