News: Unity Bulks Up Advertising Capabilities with Responsive AR Ads
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
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News: Vuzix Blade Teams with Facial Recognition Company to Provide Law Enforcement Solution
Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement.
News: Siemens Adds Augmented Reality Visualization to Its 3D Industrial Design Software
It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
News: Samsung Joins Niantic in Backing DigiLens with $50 Million Funding Round
Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry.
News: Google Leads Another $28 Million Funding Round into Neuron-Reading Technology at CTRL-Labs
It may sound like deja vu, but neural interface startup CTRL-labs has closed a $28 million funding round led by GV, Google's funding arm, for technology that reads user's nerve signals to interpret hand gestures.
News: What Is Augmented Reality?
Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality?
Market Reality: Magic Leap Dominated Investment & Innovation in 2018, While New York Times Maintains Its AR Media Lead
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
Market Reality: Disney's Bob Iger Leads NR30 AR Investors, Magic Leap Acquires Computes, & Snap to Invest in AR Hardware
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
NR30: The Augmented Reality Investment Leaders of 2018
People say that money makes the world go 'round. And it's no different in the world of augmented reality.
News: ARKit App WiARframe Wants to Be the Destination for AR Prototyping & Discovery
A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.
News: New York Times Hitchhikes on NASA's Mission to Mars via Augmented Reality
In the latest installment in its burgeoning augmented reality journalism practice, The New York Times is bringing its readers closer to Mars and NASA's latest spacecraft set to travel to the red planet.
News: The Weather Channel Forecasts More Augmented Reality for Its Live Broadcasts with Unreal Engine
Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content.
News: Meta 2 Augmented Reality Headset Available to Businesses Through Dell Starting in February
Following up on a preview of the deal we reported during last week's CES, Dell has officially announced the details around its role as the first company to resell the Meta 2 augmented reality headset.
News: MAC Cosmetics Stores Get AR Makeover with Virtual Try-on Mirrors
While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience.
Market Reality: Techstars Sees Easing the Cognitive Load as Killer AR App for Enterprise & Consumers
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
Market Reality: Snapchat's World Lenses Are Just the Tip of the AR Advertising Iceberg
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
Have You Seen This?: This Battle Royale Is the Best Tech Demo for the HoloLens Yet, but Should Be More
On May 25th, 1977 a small movie with a $13,000,000 budget came out. At the time, the executives involved had no faith that this film would make any money. To the surprise of many in the industry, not only did that film set records, it led to a number of other movies, video games, books, toys, cartoons and so much more. This film we know as Star Wars became a long lasting hit that is still setting records 40 years later.
News: Blippar Unveils Positioning System That Bests GPS in Urban Areas
Augmented reality developer Blippar has created a new visual positioning service based on computer vision that is two times more accurate than GPS in urban locales.
News: Q&A with Senior Director Danny Shapiro: How Nvidia Is Working with Over 225 Different Driverless Customers
Nvidia's decades-long development of graphics processor units (GPU) for PCs has given it a major leg up in the driverless space.
Today's Top News: BMW Slashes Combustion Engine Costs by 1 Billion Euros in Auto Industry Shift to Driverless & EVs
The auto industry continues to shift into high gear to lay the groundwork for driverless cars with an electric vehicle (EV) emphasis.
Twitter 101: How to Get Verified on Twitter, Even if You're Not a Celebrity
Seeing that wonderful blue verified badge on Twitter really adds something to your public persona, doesn't it? That's why, when I found out that the average person could get verified on Twitter with the right tools, I jumped on the chance to add that little blue check to my own personal account.
News: 'Pilotless' Commercial Ship to Set Sail by 2020
A Norwegian shipping company says it will launch an unmanned container ship within four years, as the shipping industry begins to apply driverless technology to commercial sea transportation.
News: Industry Anxiously Awaits Trump DOT's Revisions to Driverless Guidelines
Stakeholders in the driverless industry are anxiously awaiting changes the US Department of Transportation (DOT) is making to self-driving vehicle guidelines.
News: You Can Finally Hail and Share NYC's Iconic Yellow Taxis with Apps
New York City may not be the friendliest city, but with the apps Via and Curb now letting users ride-share in the city's yellow taxis, New Yorkers can expect to snuggle up close in the back of a cab next to complete strangers. That's right, get ready to feel the love.
News: Ford Appoints Self-Drive Chief as CEO
After Ford's CEO Mark Fields' three-year tenure failed to keep up with the driverless industry and resulted in a 40% drop in shares since Field's took over in 2014, Ford is going in a new direction. Jim Hackett, who was previously chairman of Ford's self-driving division, has succeeded Fields as the company's new CEO.
News: The Government Is Coming for Your HMDs!
Beware: After a new caucus — the Congressional Caucus on Virtual, Augmented, and Mixed Reality Technologies for the 115th Congress — formed in the US House of Representatives, the government has decided to go after all mixed reality head-mounted displays. The HoloLens, Magic Leap — nothing is safe anymore.
News: Nissan Joins Mobileye's Real-Time Map System for Self-Driving Cars
One thing you don't see often in the driverless industry are partnerships. When automakers are in the news together, it usually means drama. However, an important partnership between Nissan and Mobileye was announced today. One that has the potential to make driverless cars on the road better and safer.
News: A Rundown of the Privacy Policies for Major Mobile Carriers & ISPs
Most of us skip through documents like privacy policies and EULAs (end-user license agreements) because they're long and boring. But, as Congress just passed the SJR34 bill in early April, you're probably a little concerned about your personal data, so we summarized the privacy policies for major ISPs and mobile carriers in the US.
News: AR Makes Its Broadway Debut on Makeup App
The Broadway musical War Paint is teaming with augmented reality cosmetics app YouCam Makeup to promote the show on iOS and Android devices. The musical, which centers on the famous rivalry between Elizabeth Arden and Helena Rubinstein, two cosmetics industry pioneers, has been the talk of Broadway since its premiere in March 2017.
Market Reality: Boeing HorizonX Takes Flight with AR Investment
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
News: 'Hackers-for-Hire' Attempted to Steal Baidu's Self-Driving Car Secrets
Baidu Inc, the "Chinese Google" search engine and technology company, which has been actively pursuing self-driving cars, reported that a gang of hackers recently attempted to steal its driverless car technology.
How To: Why You Should Study to Be a Hacker
Welcome back, my budding hackers! People often ask me, "Why are you training hackers? Isn't that illegal?" Although I usually give them a short version of this post, there are MANY reasons why YOU should be studying hacking.
How To: Peek at LinkedIn Profiles Anonymously
Log in to your LinkedIn profile, and you'll immediately be prompted to check out who's peeked at your profile. With one click, you can discover how many recruiters, companies, and random people have viewed your online resume.
Hollywood's Nightmare: Watching Pirated Movies on Your HDTV Is as Easy as Buying a $35 Chromecast
Popcorn Time is an app that streams movies directly from torrents on to your computer, and it's seen its fair share of publicity, being lauded as a free Netflix alternative and chastised as an illegal file-sharing network.
How To: Install roofing safely during residential construction
Roofing is pretty dangerous work, maybe one of the most dangerous is residential construction. But if you're following all of the necessary safety guidelines, the chances of getting injured on the worksite are minimal. Working safe doesn't take long, and you don't have to sacrifice safety to do quality work and make a profit.
How To: Install siding safely during residential construction
This video is dedicated to the residential construction workforce and focuses on how to safely install siding. It's intent is to help provide employees and employers with the tools to make the residential workplace productive and safe. It outlines a number of code requirements and will show how to work safely and how to meet all of the safety requirements during the siding phase of residential construction. The areas discussed in this safety video are job preparation, walk-around safety inspe...
How To: Safely work with high voltage when pole topping
This educational safety video is geared toward public and private utility workers and linemen who need to remove pole tops while dealing with high-voltage electrical cables and electrical insulators. It discusses the proper pole topping removal procedure and demonstrates effective procedures for removal.
How To: Get a sculpted butt with Brooke Burke
Brooke Burke, a leader in the exercise industry shows us how to get a fabulous butt. These exercises takes fifteen minutes or less. Use a workout ball. Do these three times a week for best results.
How To: Install and set up the Birger Mount for the RED ONE
DreamWelder Productions presents this video tutorial from their show Info Tech, hosted by Jay A. Kelley. They take an exciting new look into new equipment for the film and television industry, showing you the best gear for your movies and shows.
How To: Play classic Beatles' "Let it Be" on acoustic guitar
The Beatles revolutionized the music industry and brought us songs that can never be forgotten, that could never be overstated. With John Lennon at the front of the "Fab Four" they couldn't be stopped... wouldn't be stopped. But let's not forget it wouldn't be the "Fab Four" without George Harrison, Paul McCartney, and Ringo Starr. In your head you constantly hear the Beatles' tunes, so why not bring them outside, why not bring that joy to everyone around you? With this video tutorial, you'll...