After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.
Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR.
With an inconspicuous Android phone and USB flash drive, an attacker can compromise a Windows 10 computer in less than 15 seconds. Once a root shell has been established, long-term persistence to the backdoor can be configured with just two simple commands — all while bypassing antivirus software and Windows Defender.
Ten days after Magic Leap declared that it had selected the winners of its Independent Creators Program, the company has officially released an almost full list of grant recipients.
Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.
Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.
The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares.
If waveguide display maker DigiLens has its way, enterprise businesses and consumers will soon be able to purchase smartglasses for less than $500 — as long as they can supply their own computing and battery power.
Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career
Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.
You really can't go wrong with Samsung Health when it comes to staying on top of fitness-related data. Its features help you keep track of workouts, track calorie and nutrition intake, and monitor your heart rate, just to name a few. And if you start exhibiting symptoms you've never had before, you can even use the app to find out more about what's wrong with you.
One the leading game developers for the PlayStation 4 and Oculus Rift platforms, Insomniac Games, is finally releasing its first major augmented reality title: Seedling for the Magic Leap One.
MoviePass was once the best subscription service on the market for getting cheap movie tickets. For the price and the number of films you could see and save money on, it was unbeatable, but recent changes to the service have made it less enticing. While it still works well for some users, others may have to rely on other options. Personally, I'm leaning toward the latter.
When computers have vision but people don't, why not have the former help the latter? That's the gist behind the Cognitive Augmented Reality Assistant (CARA), a new HoloLens app developed by the California Institute of Technology.
Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.
Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.
After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content.
The game wizards at Insomniac take pride in diving deep when it comes to world-building, and the same is true for the studio's latest title for Magic Leap One called Seedling.
In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences.
The Daily Prophet, the enchanted newspaper from Harry Potter lore, is no longer the sole source for magical moving printed photos.
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
With the new iPhones coming out, many see the current mobile market as just another epic battle between Samsung and Apple. But let's not forget there are many other phones that run Android. And when you start to sift through the specs, one stands out as a competitive alternative to the iPhone XR, the LG G7 ThinQ.
Xiaomi made a new phone with their sights set on picking up some ex OnePlus users. As a result, the Pocophone F1, or just Poco in some markets, is quite unlike most other Xiaomi phones. While you can't buy the F1 in stores in the US, you can get its home screen app on almost any phone right now.
While they don't do augmented reality just yet, the latest styles of Snapchat's Spectacles 2 camera glasses serve as a peek into the future of how mainstream AR wearables may look.
If you're on the hunt for a profitable side-gig, or even a completely new way to to make money, you'll want to take a look at Upwork, a leading freelancing platform that connects skilled freelancers with clients from all over the world.
Look, we all like getting things for free. That's why we can stomach things like advertisements and optional purchases in freemium apps and games — we're willing to pay for our mobile experiences in every way but currency. Although freemium seems to be the model for the future of iPhone entertainment, it looks like a different scheme might win out in the end.
We've spent years waiting to see what all the secretive fuss was about, and now that the device is in our hands, we can finally begin showing you images of what the Magic Leap One experience looks like.
Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality.
The mainstreaming of augmented reality won't happen overnight, but it's becoming increasingly clear that traditional media is leading the charge in the effort to introduce the public to immersive computing. A recent example came from none other than USA Today via its 321 Launch app.
The current iPhone lineup inarguably features Apple's best displays to date, but the stock wallpapers don't really do the screens justice. There are plenty of third-party wallpapers you can use, as well as ones you create yourself. However, if you want that typical Apple feeling, you're better off sticking with Apple wallpapers, and the iPad Pro has some beautiful ones that look awesome on an iPhone.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap.
On Wednesday, June 6, the people at Magic Leap finally (FINALLY) decided to give the public a dedicated, slow, feature-by-feature walkthrough of the Magic Leap One: Creator Edition. How was it? About as good as it gets without actually getting to see what images look like through the device when wearing it.
As expected, Apple revealed today at the WWDC keynote that ARKit 2.0 will support multiplayer gaming support and persistent content, which will arrive this fall with iOS 12.
With the change to a glass back, many of us are concerned about the durability of OnePlus 6. While glass does offer some benefits such as lighter weight, without proper reinforcement, it can easily shatter in one drop. Now we have our our first look at its durability thanks to JerryRigEverything.
Apple is speeding things up in the iOS 11.4 development. The company released to developers the fifth beta for iOS 11.4 on Monday, May 15. Public beta testers got the update just hours later. The update comes just one week after the release of the fourth 11.4 beta, which introduced minor bug fixes and security patches to iPhone running the software. This beta version doesn't seem any different.
Last week, we told you about Microsoft's Alex Kipman and his nomination for the annual European Inventor Award, presented by the European Patent Office (EPO). And while that's big news in and of itself, it turns out we overlooked a very important detail buried in the EPO's video presentation. What was it? Only one of the most sought-after data points related to the HoloLens since its launch: how many have been sold.
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
Upon Google's release of ARCore in February, the platform wasn't only playing catch-up with Apple and ARKit in terms of downloads, but it also lagged in capabilities, as Apple already had vertical surface recognition and image recognition on the way with ARKit 1.5 for a March release.
