News: Snapchat Mutates X-Men Fans via Augmented Reality to Sell Tickets for 'Dark Phoenix' Movie
Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers?
Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers?
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact).
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra.
The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.
When joining a new network, computers use the Address Resolution Protocol to discover the MAC address of other devices on the same network. A hacker can take advantage of ARP messages to silently discover the MAC and IP address of network devices or actively scan the network with spoofed ARP requests.
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
The navigation and status bars aren't very noticeable on the S10's home screen since they're transparent. The status bar will even change colors to match many apps. Unfortunately, the same can't be said for the navigation bar.
We already know that Microsoft has something big planned for later this month, and now we have details on how to watch the company's big reveal.
We're still weeks away from a probably HoloLens 2 release, but Microsoft's immersive computing team is still hard at work on other aspects of its "mixed reality" ecosystem.
Although Apple's Animoji game is strong, as recently exampled by its Ariana Grande collaboration, Google isn't slacking either, unleashing a far more immersive music experience for smartphone users.
Last month, Leap Motion's vice president of design and global creative director, Keiichi Matsuda (a member of the NR30), suddenly left the company. Just days later, a story leaked that revealed that Leap Motion had twice failed to lock in a potential deal with Apple.
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
With Android Pie, Google added a genuinely useful feature for Pixels called App Suggestions, which uses AI to predict the apps you might want to use next. These show up at the top of your app drawer and in the new dock in the revamped multitasking UI for quick access. But here's the trouble: Muscle memory is a thing.
With the launch of the Magic Leap One looming over summer's horizon, on Wednesday, Magic Leap released an essential component that will differentiate it from current augmented reality platforms.
With the 2018 FIFA World Cup underway in Russia, soccer (aka "football") fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook.
We are still months away from Google unveiling the new Pixel 3 and 3 XL. As rumors continue to trickle in revealing more about what it will look like and its specs, we've learned an important aspect — who is actually manufacturing them.
Google Photos is a fantastic service, giving you unlimited storage on either your Android or iPhone. With all this free space, some pictures can get lost in the shuffle. Fortunately, Google will now let users "Favorite" pictures — whereupon they're automatically put in their own standalone album.
While Hulu offers users an easy way to catch up on the latest shows, it hasn't always given them the best tools to control that content. Scrubbing — or fast-forwarding and rewinding — had a history of inaccuracy, as well as a general uselessness. Luckily, Hulu has greatly improved this tool, updating it with new features to help you find your place quickly and accurately.
Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays.
There's a feature in the Gboard keyboard that enables people who cannot talk, type, or swipe normally to still have a way to communicate in the digital age on their smartphones. While it's mainly an accessibility feature for those who actually need it, it's a good way for anyone to learn or brush up on their Morse code skills — and it works on both Android and iOS.
HBO is only a couple of episodes into the second season of Westworld, the television version of the classic science fiction movie about a robot resort gone awry, and the fan theories about the show are already reaching Season 1 levels of weirdness.
While Apple has generally been more bullish on augmented reality as opposed to virtual reality, the latest whispers about its purported AR headset suggests that it may be giving VR another look.
Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.
HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets.
On Thursday, Osterhout Design Group (ODG) revealed a new, specially-crafted oxygen mask that uses the same augmented reality technology from its smartglasses to assist FedEx Express pilots navigating dangerous conditions.
Less than a week after ARKit 1.5 became available to the public through the iOS 11.3 update, the App Store has its first app with AR features (Artsy) to leverage Apple's AR toolkit update.
Why would Magic Leap, a company preparing to launch its first augmented reality headset this year, need a developer for iPhone and iPad apps? It's not as crazy as it sounds.
Given Dwayne "The Rock" Johnson's blockbuster movie pedigree and the promotional power that usually accompanies his work, there's a certain predictable symmetry in the news that Rampage, a movie adaptation of the classic arcade game, has now become an augmented reality mobile app.
Marvel and Walmart are looking to capitalize on the uber-successful Black Panther film with a mobile augmented reality app designed to push the franchise's merchandise.
Sony's Ghost Corps, the caretaker of the Ghostbusters franchise, just released some pre-alpha gameplay footage from the upcoming Ghostbusters World location-based AR game to whet the appetites of would-be hunters of the paranormal.
While much of the technical specifications of the Magic Leap One: Creator Edition still remain a mystery, some clues to its internals are hidden among the guides in the now freely-accessible Creator Portal.
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
Because augmented reality is still so new to so many people, there are a number of would-be experts opining online, often repeating basic facts anyone with a spare 15 minutes can find on their own. That's why it's important to point out when someone delivers what could be considered the ultimate cheat sheet for ramping up your AR IQ if you're unfamiliar with the finer points of the space.
Following in the augmented reality footsteps of Pokémon GO, Universal Studios has decided to give us an AR version of Jurassic World.
Soon, kids young and old aspiring to imitate Iron Man will only need to learn how to duplicate Tony Stark's snarky wit, because Hasbro will now supply the augmented reality helmet.
Intel Corp.'s augmented reality division could ship consumer-focused smartglasses before the end of the year, according to reports.
Speakers have been an integral part of smartphones since the beginning. Razer's concept Project Linda even uses the speakers from the Razer Phone to power the faux laptop's audio system. But what if Google's next Pixel phone didn't even have speakers? What if it didn't need them in the first place?
Apple's codec for photos and videos in iOS 11, HEVC (High-Efficiency Video Coding), as well as the container, HEIF (High-Efficiency Image File Format), result in a reduction in size for pictures and movies without sacrificing quality. Seems like a win-win situation, but Windows-users can't open the .heic extension that these files use. In order to open HEIC files on a Microsoft Windows PC, you'll have to turn to third-party apps and tools. One of these tools, CopyTrans HEIC for Windows, essen...