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Market Reality: Game of Thrones in AR, Microsoft Preps HoloLens 2 for Devs, & Epic Gives Out Magic Leap Headsets

Developers in the augmented reality industry got a lot of love this week.

Market Reality: Facebook Seeks AR Talent, Snapchat Diversifies Its AR Content, & Magic Leap Scores More Telecom Funding

As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.

Market Reality: Magic Leap's Florida Fortress Exposed, Apple's Smartglasses Secret Weapon, & Game of Thrones in AR

They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.

News: Here's How Much Money Samsung Will Give You for Trading in Your Current Phone for an S10

Great news if you're looking to upgrade to either the S10e, S10, or S10+. Samsung has a trade-in program that's offering potentially massive discounts of up to $550 if you preorder one of their flagships right now — but only for certain phones.

Market Reality: Meta Comes Clean on Crash, Microsoft Prepares HoloLens 2, & Niantic Captures Another Funding Round

Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.

Exclusive: Judge in Meta Patent Lawsuit Sets Deadline for Default Judgment, Meta's Founder Moves to Save Startup

The saga of augmented reality startup Meta appeared to be at end, but there are new developments unfolding in real time that may either sink Meta deeper into trouble, or provide a tenuous lifeline for the beleaguered augmented reality company.

News: Artemis Smart Mirror Shows Off AR Vanity for Coty's Wella Professionals Salons

If you salivate at the idea of waking up to the Jarvis-powered smart window from the opening minutes of Marvel's Iron Man, then connected home appliance maker CareOS is here to make your playboy billionaire philanthropist dreams come true.

Market Reality: Magic Leap Dominated Investment & Innovation in 2018, While New York Times Maintains Its AR Media Lead

The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.

Market Reality: North Opens Smartglasses Retail Stores, Magic Leap & Microsoft Court Devs, & Another Exec Exits Snap

The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.

Market Reality: Apple's Acquisition of Leap Motion Fails, While Snapchat & Magic Leap Make AR Fashionable

This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.

Market Reality: Tim Cook Tops NR30 Mobile AR Leaders, Magic Leap Expands, & Snap Exec Departs

Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.

Hands-on: Meta's New Meta Viewer App Is the AR Collaboration Tool All Those Sci-Fi Films Imagined

When you drive along the deceptively sedate streets of Silicon Valley, there are few hints that all those nondescript office parks and low-rise buildings contain the very future of the planet, but they really do. On a recent trip to tech's epicenter, I found that out firsthand when I got to visit the offices of Meta, the startup that produced the Meta 2 augmented reality headset.

News: Magic Leap Focused on Creators & Content Ahead of Shipping Magic Leap One

As Magic Leap prepares to ship the Magic Leap One later this year, the company is putting its focus on mentoring developers and creators to build a content ecosystem for the spatial computing platform.

News: Wikitude 8 Gives App Developers the Ability to Create Private Micro AR Clouds

While numerous startups are competing to convert the AR Cloud from a pie-in-the-sky to a reality, Wikitude is thinking smaller with the latest edition of its augmented reality SDK.

News: Magic Leap Producer Interview Gives Rare Insight into Company's Culture Before Disappearing from the Web

In what's becoming something of a regular occurrence, Magic Leap has yet another internal, unforced error on its hands. Thankfully, this time it's not about legal skirmishes or theft, but a rather unusual break from company protocol that has been quickly swept under the rug.

News: Everything You Should Know About the New Nokia 1

During Mobile World Congress 2018, OEMs started to introduce the world to Android Oreo (Go edition). Android Go offers smooth performance on entry-level specs, allowing for genuinely good cheap phones. At first, the US only had one Android Go device, but it looks like a second will join in the near future, the Nokia 1.

Market Reality: In the Race for Consumer Smartglasses, the Future Is Coming into Focus

The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.

Market Reality: Snapchat's World Lenses Are Just the Tip of the AR Advertising Iceberg

Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.

News: Multi-Cores, AI & Computer Parallelism — How Gaming Chips Drive Cars

Long before Nvidia figured out how to embed neural networks in its graphics processor units (GPUs) for driverless vehicles, it and other chipmakers were already making the same kinds of devices for 3D games and other apps.

Market Reality: Component Suppliers Succeed on Strength of Augmented Reality

Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.

News: Who the Heck Is NOT Using Nvidia?

Nvidia has emerged as the indisputable leader in chips for Level 3 and even more advanced driverless applications, catching some of the world's largest semiconductor makers and automotive suppliers by surprise.

News: Tesla Seeks Deep-Dive Research Lead with Autopilot Firing & Hiring

Tesla hopes high-level personnel changes will help it gain an edge in neural network knowhow for its models' self-drive features, following the replacement of its Autopilot chief and the appointment of a recent Stanford grad to head its AI and Autopilot vision research.

News: A Protein Found in Ticks Can Help Kill MRSA Infections

As researchers from Yale searched our environment for compounds to aid in the battle against drug-resistant bacteria, they got an unlikely assist from ticks.

The Good Stuff: Breastfeeding Delivers Beneficial Bacteria to Baby

Breastfeeding is the ultimate in farm-to-table dining. It is sustenance prepared just for the baby and delivered with a very personal touch. Along with bonding, breastfeeding provides powerful protection to infants and young children in the form of beneficial bacteria, hormones, vitamins, protein, sugar, and antibodies manufactured on site to support infant health.

News: World's Largest Fleet of Driverless Cars Will Be Launched by GM

General Motors Co. (GM) is set to expand their fleet of driverless cars in San Francisco, Detroit, and Scottsdale, according to documents filed by the company.

Market Reality: Computer Vision Shown the Money

Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing in on visual inputs.

News: The Most Exciting Events Coming Up at Augmented World Expo 2017 in May

Coming up at the end of May is the world's largest conference and expo dedicated to all things augmented and virtual reality, the Augmented World Expo, more commonly known just as AWE. And this year, a few of us from NextReality are going to be there.

News: Detailed 3D Mining Maps & Future Reclamation Views Highlighted in Proof-of-Concept HoloLens App

LOOOK, a Seattle-based mixed reality and development studio, can now peer into the future with their new geotechnical engineering visualization application for Microsoft HoloLens.

News: Researchers Have Just Discovered How a Hospital Fungus Forms Slime, Becomes Drug Resistant & Kills Patients

It hasn't even been eight years since Candida auris was discovered—cultured and identified from the ear canal of a patient in Japan—and now it's drug-resistant, setting up residence in hospitals, killing patients, and wreaking havoc across the globe.

News: New Study Says Stopping Slimy Biofilms Could Save Thousands a Year from Legionnaires' Disease

In the summer of 1976, 4,000 American Legionnaires descended upon the Bellevue-Stratford Hotel in Philadelphia, Pennsylvania, for a four-day convention. Several days later, many of the attendees experienced symptoms of severe pneumonia. By the beginning of August, 22 people had died. The Centers for Disease Control and Prevention (CDC) estimate that about 180 people were sickened and 29 people died before this mysterious outbreak burnt out.

How To: The Ultimate Guide to Using Cortana Voice Commands in Windows 10

Cortana, Microsoft's voice-activated personal assistant, originally launch on Windows Phone, but is now built directly into Windows 10 complete with "Hey Cortana" voice search (take that, Apple). It can help you locate files, set up reminders, control music.

Hack Like a Pro: Digital Forensics for the Aspiring Hacker, Part 5 (Windows Registry Forensics)

Welcome back, my aspiring hackers! As I mentioned in earlier posts, the best hackers (or at least those not behind bars) have a keen understanding of digital forensics. If I am tasked to intrude upon an enemy's file server to retrieve war plans, such as in this tutorial, it is essential to my country's (and my own) well-being that it not be traced back to me. Understanding digital forensics helps us to leave without a trace and never have a trail back to us or our employer.

How To: 10 Creative Women's Costumes That'll Keep You Covered This Halloween

Halloween is a night to dress up as any character you'd like—but for women, that typically means wearing something skimpy or downright absurd. From "sexy" policewomen to nearly undressed fairy tale princesses, we're surrounded by costumes that leave little to the imagination. And, let's be honest: who wants to spend a chilly October night in barely-there clothing?

News: Apple Finally Fixes Its Massive iMessage Failure with a New Deregister Tool

It took many months of cries from all around the internet—and a particularly large groan from an ex-Lifehacker editor-in-chief—but Apple has not only acknowledged the existence of its iMessage problem, it's promising a fix.

Market Reality: Facebook Execs on AR Future, Amazon AR Beauty Salons, Samsung AR Launch & the Best Snapchat AR Lenses

As a company, Facebook is not shy about talking up its AR smartglasses plans. The latest missive comes from two executives in charge of developing AR software and hardware.

NR30: The AR Software Development Leaders of 2018

One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that make texting and selfies possible are leading the charge to enable easy-to-use AR experiences.

NR30: Next Reality's 30 People to Watch in Augmented Reality in 2018

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.