If navigating a new city for a sporting event, such as the upcoming Super Bowl LII in Minneapolis, Minnesota, is a daunting task, then making your way through a foreign country to a series of venues may seem like an impossible mission.
Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show.
Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles.
Who said brushing your teeth can't be fun? It certainly isn't Kolibree, a company that's introducing the world to the first augmented reality toothbrush for kids at this week's CES tech conference in Las Vegas.
In the midst of outlining plans to release Pokémon Go in China and debut its new Harry Potter game during the back half of 2018, Niantic CEO John Hanke turned to the dark arts by taking a swipe at the company's AR gaming competition.
To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday.
Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids.
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
Just days after we found out that Apple is working on its own augmented reality headset, we now learn that the company is accelerating its AR headset efforts with the acquisition of Montreal-based hardware maker Vrvana.
The release of Into the Dead 2 has given fans of the zombie bashing genre a fresh game to enjoy, but it's also given us the opportunity to revisit our roundup for the best free action games for mobile. Not only did it replace its predecessor in our charts, it managed to surpass it. Here's what made the game shine through.
French manufacturer Renault Trucks is looking to the HoloLens to improve quality control processes with its engine assembly operations.
With the holidays fast approaching, our smartphones are more important than ever — keeping in constant contact with family, organizing trips and gatherings, and online shopping is only a taste of what we put our smartphones through. All of that means a big strain on your smartphone's battery. That's why portable chargers are so necessary, and what better time to pick one up than on Black Friday.
If you've ever wanted to be a graffiti artist, but you also frown upon vandalism, then augmented reality is for you.
Wonder Woman is going to be everywhere this Halloween, and you know it. One way for your rendition of Diana to stand out among an (Aegean) sea of Wonder copycats is to shy away from the classic high-glamour makeup style that Gal Gadot wears in the recent movie. You can still put on your tiara and carry your golden lasso all the same — you just need to go with a unique comic-book style makeup. With the help of licensed esthetician and self taught makeup artist Lex, instead of looking like you ...
It's not rare to see an advertisement in tech directly call out the competition. Whether it's the famous Mac vs. PC ads from back in the day or the Pixel burning the iPhone 7's lack of a headphone jack, rivalries in these commercials are certainly commonplace. Samsung's new ad campaign takes a more subtle approach to this "throwdown" advertising, but the message is still clear — Samsung wants you to know its AMOLED displays are better than Google's and LG's POLED.
In off-record discussions with AR experts, the consensus on ARKit is that it takes a software approach to the depth-sensors available on Tango devices. As a result, the toolkit has shortcomings, such as detecting walls and vertical surfaces.
It's official! This year's iPhone release event is scheduled for September 12 at Apple's new campus.
Another day brings another Apple ARKit demo, this time for a first-person role playing game that inserts villagers, vendors, and villains into real world locations.
Ex-Uber CEO and founder Travis Kalanick's bad and likely illegal behavior aside, his vision of not wanting to pay "the other dude in the car" has lead to a ground-breaking driverless test fleet.
Augmented reality developer Blippar has created a new visual positioning service based on computer vision that is two times more accurate than GPS in urban locales.
The status of Uber's driverless program remains a big unknown amid the company's recent woes, but a reported multibillion-dollar shot in the arm by Japanese tech giant Softbank could change all that.
Wargaming's World of Tanks — the popular multiplayer online war game — teamed up with The Tank Museum to create an augmented reality experience like no other. Alongside several German tanks that are part of the exhibit, visitors can use Microsoft HoloLens and Google Tango technology to explore a rare Stürmtiger tank inside and out.
The new Leaf with Nissan's ProPilot driverless feature could launch as soon as this year, following a teaser image and video the Japanese carmaker released of its flagship EV yesterday.
A spokesperson from the Nissan and Renault Alliance told Driverless the group is testing self-driving electric "robo-vehicles" for future mobility services and is "not ruling out anything" for future services the group might offer, as the alliance widens its driverless business model to include both fleets and private sales.
Who would have thought that musical.ly would be the first social media app with a highly successful original show?
Update 6/16: This number is now way higher. In just the first two days of this sale, over 350,000 people have pre-registered for the phone.
Love him or hate him, we all know President Trump has a strong presence on Twitter. Whether it's 3 pm or 3 am, the president is probably tweeting. His frequent Twitter habits are often discussed by the media, and they've especially caught the attention of lawyers at Columbia University ... but not in a good way.
Beijing- and Seattle-based DataMesh have announced the release of a new enterprise geared mixed reality middleware — MeshExpert. This solution for collaborative interaction with dynamic data is made up of two primary components: MeshExpert Live!, a 4K mixed reality capture system built off of the Microsoft Spectator View, and MeshExpert DataMix, which offers the ability to blend different types of data with XR and mobile hardware.
After Ford's CEO Mark Fields' three-year tenure failed to keep up with the driverless industry and resulted in a 40% drop in shares since Field's took over in 2014, Ford is going in a new direction. Jim Hackett, who was previously chairman of Ford's self-driving division, has succeeded Fields as the company's new CEO.
The list of HoloLens applications continues to grow as more companies discover ways to enhance their operations using augmented reality. Air New Zealand is the latest to show interest in the technology, demonstrating their vision for AR in a new concept video.
Google announced several new devices (as well as updates to existing devices) that will take advantage of the company's augmented and virtual reality platforms.
What companies do you think have a unique and compelling take on social media? Wendy's is certainly confident, to say the least. But Lufthansa Airlines is taking a different approach than most — and it seems to be working — as they give passengers a look behind the scenes through Snapchat Stories.
In March, we wrote about the growing threat of yellow fever in Brazil. At the time, the disease had killed just over a 100 people. Unfortunately, the disease has only spread since then with many more people infected and more killed.
Here's another workday distraction for all you social media lovers out there: Pasted, launching out of beta today on iOS, is a simple collage and photo editing app mixing iconic '90s imagery with a love of the The Shins.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
The big Waymo versus Uber trial isn't scheduled until May, but the heat between Uber and Waymo is rising fast; Waymo wants Uber's driverless trials shut down by a court injunction, unless ex-Google employee Anthony Levandowski testifies in court.
Researchers have been studying the blood meals of flies to understand the flow of infectious pathogens in wild animals.
Oh, Waze—you know, that Google-owned traffic navigation app that tempts drivers into stopping at local food joints like Dunkin' Donuts and Taco Bell? Well, now you can even order a large iced coffee through the app before you even arrive at a fast food hotspot.
Amazon has been toying with the idea of opening physical retail stores for some time now, even opening old-fashioned bookstores in select locations and teasing cashier-less convenience stores. But the online retailer has some new ideas in the works, including implementing virtual and augmented reality into retail home stores.
Earlier last week, there were a number of fake five-star WhatsApp reviews to be found on the Google Play Store. Now, Gmail, Chrome, Messenger, and Firefox are all the latest victims to be saturated in five-star spam that wrongly refers to the word "game" in reference to non-game apps.
